''Flipnote Studio'', known in Japan as , is a free downloadable
2D digital animation application available through the
Nintendo DSi
The is a foldable dual-screen handheld game console released by Nintendo. The console launched in Japan on November 1, 2008, and worldwide beginning in April 2009. It is the third iteration of the Nintendo DS, and its primary market rival was ...
's
DSiWare
This is a list of games and applications, collectively known as DSiWare, for the Nintendo DSi handheld game console, available for download via the DSi Shop and unplayable on earlier DS models. An update released for the Nintendo 3DS in June 20 ...
digital distribution service. Developed by
Nintendo EAD Tokyo, ''Flipnote Studio'' allowed users to create both word-based and picture-based notes with the stylus, add sound, and combine them to create frame-by-frame
flipbook-style animations. In English-language keynote addresses and conferences prior to its release, the application was referred to as ''Moving Notepad'' by Nintendo, and was announced at
E3 2009
The Electronic Entertainment Expo 2009 (E3 2009) was the 15th E3 held. The event took place at the Los Angeles Convention Center in Los Angeles, California. It began on June 2, 2009, and ended on June 4, 2009, with 41,000 total attendees.
Majo ...
officially as ''Flipnote Studio''. It was released in Japan on December 24, 2008, in North America on August 11, 2009, and in Europe and Australia on August 14. It was later included as a preloaded program on the
Nintendo DSi
The is a foldable dual-screen handheld game console released by Nintendo. The console launched in Japan on November 1, 2008, and worldwide beginning in April 2009. It is the third iteration of the Nintendo DS, and its primary market rival was ...
and DSi XL with
firmware
In computing
Computing is any goal-oriented activity requiring, benefiting from, or creating computer, computing machinery. It includes the study and experimentation of algorithmic processes, and the development of both computer hardware, h ...
version 1.4.
An online service, titled , allowed users to download flipnotes created by other users and to post stills from flipnotes to the sharing site
Miiverse. The service officially retired on May 31, 2013. However, users were still able to transfer Flipnotes from their Flipnote Hatena account to the Flipnote Gallery World service provided with ''Flipnote Studio 3D'', until it was shut down on April 2, 2018.
After the closure of the Nintendo DSi Shop on March 31, 2017, the original ''Flipnote Studio'' is no longer available for download. The original Flipnote application cannot be transferred onto the
Nintendo 3DS
The is a foldable dual-screen handheld game console produced by Nintendo. Announced in March 2010 as the successor to the Nintendo DS, the console was released originally on February 26, 2011 and went through various revisions in its lifetime, ...
or download at the
eShop; the only way is to use
custom firmware
Custom firmware, also known as aftermarket firmware, is an unofficial new or modified version of firmware created by third parties on devices such as video game consoles, mobile phones, and various embedded system, embedded device types to provide ...
is to allow install it.
A successor titled ''
Flipnote Studio 3D'' was released for the platform.
Development
''Flipnote Studio'' was developed by
Yoshiaki Koizumi and Hideaki Shimizu. The two began working on the project without the knowledge of anyone else at
Nintendo EAD Tokyo.
It was initially designed as a tool for taking notes with the name ''Moving Notepad'', and it was considered early on as a possible
WiiWare
WiiWare was a digital media entertainment service operated by Nintendo that allowed the download of games and applications developed for the Wii video game console. These games and applications could only be purchased and downloaded from the W ...
application to transmit these notes from a DS to the Wii to be shared with other users of the application. When the Nintendo DSi was announced, it was decided by Nintendo president
Satoru Iwata
Satoru Iwata (; December6, 1959July11, 2015) was a Japanese businessman, video game programmer and producer. Beginning in 2002, he was the fourth president of Nintendo, as well as the chief executive officer (CEO) of Nintendo of America from ...
that the company would work with Hatena, as the latter had recently shifted its R&D department to Kyoto, where Nintendo Corporate Labs is located.
It was released in Japan on December 24, 2008, and in August 2009 for some other markets.
Features

''Flipnote Studio'' offers the user three main tools with which to create drawings: a pen, an eraser, and a paintbrush, each of which are heavily customizable. With these tools, the user may create frames for animated sketches (called Flipnotes), which can hold up to 999 frames each. Animation speed ranges from 1 - 8
FPS, and is able to be changed freely by the user. Additional features such as layering, shrinking, enlarging, moving, copying, cutting, pasting, etc. are also available, as well as the option to import images via the DSi Camera Album. The Japanese version of the software allows the user to take photos directly from ''Flipnote Studio'' itself. This feature was later added into Flipnote Studio 3D.
In addition, the user may choose to record up to 3 different sound banks (each holding up to 2 seconds of sound) with the DSi microphone or import sounds from DSi Sound, then save them as a 'mastered' soundtrack (which can hold up to 1 minute of sound).
The application is set to right-hand mode by default. When drawing, the left and right buttons on the D-pad cycle through the frames of the animation being drawn. Pressing the down button will play the animation, and pressing the up button will take the user to the tools section, where the current drawing tool can be changed. The L button triggers advanced tool options, such as changing the size of the drawing. If the user uses left-hand mode, the buttons will switch places.
Flipnote Hatena
Overview
Shortly before the release of ''Moving Notepad'' in Japan, Nintendo announced that they were partnering with Japanese web services provider
Hatena to provide the means to share works created with the software. Speaking for Nintendo,
Yoshiaki Koizumi said that they chose to work with Hatena because "it takes a special skill set to maintain the User Generated Contents (UGC) site, and we don't have that skill. We rely on Hatena on that part".
"Flipnote Hatena" refers to both the portion of the ''Flipnote Studio'' application that connects to the Flipnote Hatena website as well as the website itself (the Japanese version of the program differentiates between the two, but not the English version). Through the DSi portion of the application, users were able to download Flipnotes to their DSi, upload their own Flipnotes, and add stars to Flipnotes uploaded by others. Users could also 'spin off' another user's Flipnote, by downloading it and editing it.
The Flipnote Hatena website offered the ability for users to rate and comment on the works of others, as well as to embed their animations into other webpages.
Users could also flag submissions as inappropriate; Flipnotes that were flagged were not viewable via the DSi's Flipnote Hatena and could have been removed from the website altogether.
When uploaded, Flipnote animations were placed into specific categories by their creators. These categories, known as "channels", included general classifications such as "Musical" and "Comedy", as well as more specific categories suggested by popular Flipnote users and accepted by Hatena. For example, the categories "Stick Figures", "Spoof", and "Birds" were added at the request of users.
Stars
Flipnote Hatena had its own economy of "stars". Stars were used to rate Flipnotes (similarly to
YouTube
YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
's "likes"), and users could add as many stars as they desired to any Flipnote. In addition to the regular Stars, users could purchase or earn Color Stars. In increasing rarity, these colors were green, red, blue, and purple. Users could earn Green Stars by reporting inappropriate Flipnotes, using other Hatena services, posting Flipnotes frequently (based on the number of days they posted Flipnotes), or managing a popular Channel. Red Stars were given to creators whose Flipnotes were featured in the Weekly News. In addition, users could purchase "boxes" containing a certain number of Color Stars. The contents of these boxes were randomized, so users wouldn't know how many stars of each color they would receive; but the larger the purchased box was, the more likely the user was to receive rare Color Stars.
The Star system on Flipnote Hatena had a mixed reception from users. The ability to add infinite stars was a major drawback, as a large part of the Flipnote Hatena community became focused on receiving as many stars as possible. This led to a practice referred to among the community as "star begging", where Flipnotes, often direct copies of others, or Flipnotes asking for stars, were created for the sole purpose of gaining stars.
End of the service
Prior to the release of ''Moving Notepad/Flipnote Studio 3D'', the closure of Flipnote Hatena was announced. The service was officially shut down on May 31, 2013.
Fans vocally protested the shutdown and contacted Nintendo, Hatena, and even news media in an attempt to prevent the end of the services. Several fans even created websites and servers to continue sharing Flipnotes after the shutdown.
Nintendo announced that the Flipnotes on Flipnote Hatena would be transferred to the new online service for ''Moving Notepad/Flipnote Studio 3D''. The DSi Flipnotes were accessible from the Nintendo DSi Gallery, a free-to-access section of the ''Flipnote Gallery: World''. The main purpose of the DSi Gallery was for users to transfer their Flipnotes from ''Flipnote Studio'' to ''Flipnote Studio 3D'', where they could be edited like any other Flipnote. ''Flipnote Gallery: World'' was never released outside of Japan. Instead, other regions were given a service called the Nintendo DSi Library, where users could download their Flipnotes from ''Flipnote Hatena''. ''DSi Library'' was critically panned for lacks of various features, random selection and distorted audio. Services for ''Flipnote Gallery: World'' and Nintendo DSi Library ended on April 1, 2018.
Since the closure of the official servers, numerous groups have come forward to create unofficial servers to reimplement the application's online functionalities. The most notable of such custom servers is ''
Sudomemo'' (which was launched in January 2014), as well as now-closed ''pbsds'' and ''Freenote''.
In January 2018, Hatena discontinued for functionality connecting the service, along with custom servers, due to deprecation of Flipnote Hatena. However, only left is login authentication.
On April 2, 2018, Hatena discontinued once again following of closure of Flipnote Studio 3D's online services. Which implementing the message that shows the "service has been discontinued".
On May 31, 2022, an archive called ''Flipnote Archive'' was released by Sudomemo, containing over 44,351,673 Flipnotes that had been posted to Flipnote Hatena prior to its deactivation on May 31, 2013. The archive contains 12
TB of Flipnotes.
Sharing Flipnotes
Aside from the Flipnote Hatena website, Flipnotes may be shared between two users via the DSi's Wireless Communication feature. When a Flipnote has been shared in this manner, the users may choose to save their contact information as friends on the Nintendo DSi and on the Flipnote Hatena website. Flipnotes may also be saved to an SD card (to be inserted into another DSi).
When a person receives a Flipnote from a creator the first time, they become friends with each other.
PPM file format
Other uses
In 2010 and 2011, as part of the 25th Anniversary celebrations for the ''
Mario
Mario (; ) is a Character (arts), character created by the Japanese game designer Shigeru Miyamoto. He is the star of the ''Mario (franchise), Mario'' franchise, a recurring character in the ''Donkey Kong'' franchise, and the mascot of the Ja ...
'' and ''
Zelda'' series, Nintendo sponsored official Flipnote contests. For both contests, users were invited to create a Flipnote based on the series using template Flipnotes (with music and sound effects) posted on ''Flipnote Hatena''. Entries were judged and selected by some of the head developers of the series, including
Eiji Aonuma
is a Japanese video game designer, director, and producer at Nintendo. He is a senior officer within their Nintendo EPD division and serves as the producer of the ''The Legend of Zelda, Legend of Zelda'' franchise.
Career
Aonuma was born as on ...
for the Zelda Flipnotes, and
Shigeru Miyamoto
is a Japanese video game designer, video game producer, producer and Creative director#Video games, game director at Nintendo, where he has served as one of its representative directors as an executive since 2002. Widely regarded as one o ...
for the Mario Flipnotes. Winning Flipnotes were made available to view on YouTube and Nintendo's official website, the
Nintendo Channel
The Wii system software is a set of updatable firmware versions and a software frontend on the Wii, a home video game console. Updates, which could be downloaded over the Internet or read from a Nintendo optical discs#Wii Optical Disc, game dis ...
, and the 3DS
eShop (Zelda winners only).
''Flipnote Studio'' has been used by musicians to create animated
music videos
A music video is a video that integrates a song or an album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to ...
for their songs.
Reception
''Flipnote Studio'' received positive reviews upon the released with the west, who praise with good amounts of features, sharing local to others, and social media, ''Flipnote Hatena'' (the first ever Nintendo social media). It derided with exceed with pages and space limit, less colors with only red and blue, region-locked online service, and tendency to glitch.
As of January 2009, there had been more than 100,000 user-submitted creations.
During its first six months of operation in Japan, Flipnote Hatena reports having received over 1,000,000 user-submitted creations.
''
IGN
''IGN'' is an American video gaming and entertainment media website operated by IGN Entertainment Inc., a subsidiary of Ziff Davis, Inc. The company's headquarters is located in San Francisco's SoMa district and is headed by its former e ...
'' gave the ''Flipnote Studio'' an "outstanding" rating of 9.0/10, while also giving it an editors' choice award.
''
Official Nintendo Magazine
''Official Nintendo Magazine'', or ''ONM'', was a British Video game journalism, video game magazine that ran from 2006 to 2014 that covered the Nintendo DS, Nintendo 3DS, Wii, and Wii U video game consoles released by Nintendo.
Originally p ...
'' awarded it 95%.
See also
*
Miiverse
*
Swapnote
References
External links
''Flipnote Studio'' at Nintendo.co.jp
Flipnote Hatena website''Flipnote Studio'' website
{{Nintendo DS/DSi
2008 video games
2D animation software
DSiWare games
Nintendo DS-only games
Nintendo DS games
Nintendo games
Nintendo Wi-Fi Connection games
Multiplayer and single-player video games
Video games developed in Japan
Flipnote Hatena