''Flex'' was an American
bodybuilding
Bodybuilding is the practice of Resistance training, progressive resistance exercise to build, control, and develop one's skeletal muscle, muscles via muscle hypertrophy, hypertrophy. An individual who engages in this activity is referred to a ...
magazine published by
American Media, Inc.
History
Founded in 1983
by Canadian entrepreneur
Joe Weider
Josef Weider (; November 29, 1919 – March 23, 2013) was a Canadian bodybuilder and entrepreneur who co-founded the International Federation of BodyBuilders (IFBB) alongside his brother Ben Weider. He was also the creator of Mr. Olympia, Ms. Ol ...
, local versions (essentially the U.S. content with local advertisements) are now published throughout the world, in countries such as the UK and Australia. The premier issue was dated April 1983, and featured
Chris Dickerson on the cover.
''Flex'' centers more on "hardcore" and professional bodybuilding, as opposed to its companion publication ''
Muscle & Fitness
''Muscle & Fitness'' is an American fitness and bodybuilding magazine founded in 1935 by Canadian entrepreneur Joe Weider. It was originally published under the title ''Your Physique'', before being renamed to ''Muscle Builder'' in 1954, and ac ...
'', which has a more mainstream fitness focus.
American Media purchased the Mr. Olympia event, as well as the ''Flex'', ''Muscle & Fitness'', and ''Muscle & Fitness Hers'' titles in 2003.
In March 2018 it was announced that ''Flex'' magazine would merge with ''Muscle & Fitness'' to become one magazine. ''Flex'' also combined with the ''Muscle & Fitness'' website as well. The last print issue was published in May 2018.
[
In February 2020, longtime bodybuilding enthusiast Jake Wood acquired ''Flex'', ''Muscle & Fitness'', and ''Muscle & Fitness'' media brands and Joe Weider's Olympia Fitness & Performance Weekend from American Media (now A360 Media).]
References
External links
Official website
Official European subscription site
Bodybuilding magazines
Defunct magazines published in the United States
Magazines established in 1983
Magazines disestablished in 2018
Magazines published in New York City
Monthly magazines published in the United States
Sports magazines published in the United States
Nudity in print media
Nude photography showing men
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