Enhanced water is a category of beverages that are marketed as water with added ingredients, such as natural or artificial flavors, sugar, sweeteners, vitamins and minerals. Most enhanced waters are lower in calories than non-diet

soft drink A soft drink (see #Terminology, § Terminology for other names) is a class of non-alcoholic drink, usually (but not necessarily) Carbonated water, carbonated, and typically including added Sweetness, sweetener. Flavors used to be Natural flav ...

PepsiCo PepsiCo, Inc. is an American multinational corporation, multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase, New York, Purchase. PepsiCo's business encompasses all aspects of the f ...

the Coca-Cola Company The Coca-Cola Company is an American multinational corporation founded in 1892. It manufactures, sells and markets soft drinks including Coca-Cola, other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. Its stock is lis ...

, and other companies market enhanced water. The marketing usually capitalizes on the healthy image of water combined with the perceived health and taste.

Bottled water Bottled water is drinking water (e.g., Water well, well water, distilled water, Reverse osmosis, reverse osmosis water, mineral water, or Spring (hydrology), spring water) packaged in Plastic bottle, plastic or Glass bottle, glass water bott ...

was introduced to the United States by television commercials in 1977. After the television commercial, bottled water sales increased by 3,000 percent from the year 1976 to the year 1979. In the year 2004, Americans spent $9 billion on bottled water. Many companies produce enhanced water in the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

. The enhanced water category of beverage continues to grow in volume every year, and was the fastest-growing segment of the still beverage category. In 2001, flavored and enhanced water sales were estimated $80 million, and 2002 proved even more successful with $245 million in sales. The U.S. wholesale market for enhanced water was $170 million in 2004. Enhanced waters vary from

zero-calorie Diet food (or dietetic food) refers to any food or beverage whose recipe is altered to reduce fat, carbohydrates, and/or sugar in order to make it part of a weight loss program or Dieting, diet. Such foods are usually intended to assist in weigh ...

beverages certified organic and flavored with natural herb extracts, such as Ayala's Herbal Water, to the Glacéau brands of beverages owned by

The Coca-Cola Company The Coca-Cola Company is an American multinational corporation founded in 1892. It manufactures, sells and markets soft drinks including Coca-Cola, other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. Its stock is lis ...

. In May 2007 Coca-Cola bought

Energy Brands Energy Brands, also doing business as Glacéau, is a privately owned subsidiary of the Coca-Cola Company based in Whitestone, Queens, New York, that manufactures and distributes various lines of drinks marketed as enhanced water. Founded in May ...

, the maker of Glacéau Vitamin water, for $4.1 billion to narrow its gap with competitor

. This was the largest acquisition in the company's history. PepsiCo owns several brands of enhanced water such as

SoBe Sobe may refer to: People * Sobe (sister of Saint Anne) * Sobe Charles Umeh Other * SoBe, American brand of teas * SoBe Entertainment * South Beach South Beach, also nicknamed colloquially as SoBe, is a Neighborhoods of Miami Beach, Flo ...

Propel Fitness Water Propel Water is an American brand of flavored bottled water that is marketed as containing antioxidants and vitamins. It is a beverage product of Gatorade and is marketed by PepsiCo. Ingredients The water often contains, along with water, citri ...

, and

Aquafina Aquafina () is an American brand of water purification, purified bottled water that is produced by PepsiCo, consisting of both water, unflavored and flavored water, flavored water. The Aquafina brand name is also licensed for use on multiple s ...

Flavorsplash. Coca-Cola owns the brands

smartwater SmartWater is a traceable liquid and forensic asset marking system ( taggant), applied to items of value to identify thieves, and deter theft. The liquid leaves a unique identifier, whose presence "cannot be easily seen by the naked eye" excep ...

vitaminwater Energy Brands, also doing business as Glacéau, is a privately owned subsidiary of the Coca-Cola Company based in Whitestone, Queens, New York, that manufactures and distributes various lines of drinks marketed as enhanced water. Founded in May 19 ...

and

Dasani Dasani () is a brand of bottled water created by the Coca-Cola Company, launched in 1999. It is one of many List of Coca-Cola brands, brands of Coca-Cola bottled water sold around the world. The product is filtered and bottled. Marketing Un ...

.The Coca-Cola Company. "Product List" "Brand List"

Brands

Ingredients

Ingredients used as enhancements in the water include

hydroxycitric acid Hydroxycitric acid (HCA) is a derivative of citric acid that is found in a variety of tropical plants including '' Garcinia cambogia'' and ''Hibiscus sabdariffa''. There are four isomers, (+)- and (-)-hydroxycitric acid, and (+)- and (-)-allo-hyd ...

chromium picolinate Chromium(III) picolinate (also trivalent chromium) is a chemical compound with the formula , commonly abbreviated as CrPic3. It is a bright-red coordination compound derived from chromium(III) and picolinic acid. Trivalent chromium occurs natural ...

epigallocatechin gallate Epigallocatechin gallate (EGCG), also known as epigallocatechin-3-gallate, is the ester of epigallocatechin and gallic acid, and is a type of catechin. EGCG – the most abundant catechin in tea – is a polyphenol under basic research for it ...

potassium Potassium is a chemical element; it has Symbol (chemistry), symbol K (from Neo-Latin ) and atomic number19. It is a silvery white metal that is soft enough to easily cut with a knife. Potassium metal reacts rapidly with atmospheric oxygen to ...

vitamin C Vitamin C (also known as ascorbic acid and ascorbate) is a water-soluble vitamin found in citrus and other fruits, berries and vegetables. It is also a generic prescription medication and in some countries is sold as a non-prescription di ...

, vitamin B₆ and vitamin B₁₂.

References

{{Reflist Soft drinks

Brands

Ingredients

See also

References