Flagship (radio)
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broadcasting Broadcasting is the data distribution, distribution of sound, audio audiovisual content to dispersed audiences via a electronic medium (communication), mass communications medium, typically one using the electromagnetic spectrum (radio waves), ...
, a flagship (also known as a flagship station or key station) is the broadcast station which originates a
television network A television broadcaster or television network is a telecommunications network for the distribution of television show, television content, where a central operation provides programming to many television stations, pay television providers or ...
, or a particular radio or
television program A television show, TV program (), or simply a TV show, is the general reference to any content produced for viewing on a television set that is broadcast via Terrestrial television, over-the-air, Satellite television, satellite, and cable te ...
that plays a key role in the branding of and consumer loyalty to a network or station. This includes both direct network feeds and
broadcast syndication Broadcast syndication is the practice of content owners leasing the right to broadcast their content to other television stations or radio stations, without having an official broadcast network to air it on. It is common in the United States whe ...
, but generally not backhauls. Not all networks or shows have a flagship station, as some originate from a dedicated
radio Radio is the technology of communicating using radio waves. Radio waves are electromagnetic waves of frequency between 3  hertz (Hz) and 300  gigahertz (GHz). They are generated by an electronic device called a transmitter connec ...
or
television studio A television studio, also called a television production studio, is an installation room in which video productions take place, either for the production of live television and its recording onto video tape or other media such as SSDs, or for ...
. The term derives from the naval custom where the commanding officer of a group of naval ships would fly a distinguishing flag. In common parlance, "
flagship A flagship is a vessel used by the commanding officer of a group of navy, naval ships, characteristically a flag officer entitled by custom to fly a distinguishing flag. Used more loosely, it is the lead ship in a fleet of vessels, typically ...
" is now used to mean the most important or leading member of a group, hence its various uses in broadcasting. The term ''flagship station'' is primarily used in TV and radio in the
United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
,
Canada Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...
, and the
Philippines The Philippines, officially the Republic of the Philippines, is an Archipelagic state, archipelagic country in Southeast Asia. Located in the western Pacific Ocean, it consists of List of islands of the Philippines, 7,641 islands, with a tot ...
(though it is seldomly used), while the term is primarily used in TV in Japan (and formerly in the United States).


Examples

Lotteries *
Mega Millions Mega Millions (originally known as The Big Game in 1996 and renamed, temporarily, to The Big Game Mega Millions six years later) is an American multijurisdictional lottery game. The first drawing took place on September 6, 1996, with six partic ...
, normally from
WSB-TV WSB-TV (channel 2) is a television station in Atlanta, Georgia, United States, affiliated with ABC. It is the flagship television property of locally based Cox Media Group, which has owned the station since its inception, and is sister to rad ...
in
Atlanta Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...
* Ohio Lottery weekday- and Saturday-evening drawings from
WEWS WEWS-TV (channel 5) is a television station in Cleveland, Ohio, United States, affiliated with ABC. It has been owned by the E. W. Scripps Company since its inception in 1946, making it one of three stations that have been built and signed on ...
in
Cleveland Cleveland is a city in the U.S. state of Ohio and the county seat of Cuyahoga County. Located along the southern shore of Lake Erie, it is situated across the Canada–U.S. maritime border and approximately west of the Ohio-Pennsylvania st ...
* Michigan Lottery from WDIV-TV in
Detroit Detroit ( , ) is the List of municipalities in Michigan, most populous city in the U.S. state of Michigan. It is situated on the bank of the Detroit River across from Windsor, Ontario. It had a population of 639,111 at the 2020 United State ...
Shows * '' Delilah'' from KSWD in
Seattle Seattle ( ) is the most populous city in the U.S. state of Washington and in the Pacific Northwest region of North America. With a population of 780,995 in 2024, it is the 18th-most populous city in the United States. The city is the cou ...
and KDUN in Reedsport, Oregon (latter owned by Delilah) * Clark Howard from WSB/ WSBB-FM in Atlanta * The Clay Travis and Buck Sexton Show from WLAC in Nashville (Clay Travis) and WOR in New York City (Buck Sexton). * ''
Live with Kelly and Mark ''Live with Kelly and Mark'' (or simply ''Live'') is an American syndicated morning talk show hosted by Kelly Ripa and Mark Consuelos. Executive produced by Michael Gelman, the ''Live with...'' show formula has aired under various hosts si ...
'' from
WABC-TV WABC-TV (channel 7) is a television station in New York City, serving as the flagship of the ABC network. Owned and operated by the network's ABC Owned Television Stations division, WABC-TV maintains studios in the Hudson Square neighborhood ...
in New York City Networks * Midnight Radio Network from WBAP in Dallas/Fort Worth Events *
Masters Tournament The Masters Tournament (usually referred to as simply the Masters, or as the U.S. Masters outside North America) is one of the four men's major championships in professional golf. Scheduled for the first full week in April, the Masters is the ...
from WRDW-TV, as the CBS affiliate since 1956.


Radio

A flagship radio station is the principal station from which a
radio network There are two types of radio network currently in use around the world: the one-to-many (simplex communication) broadcast network commonly used for public information and mass media, mass-media entertainment, and the two-way radio (Duplex (teleco ...
's programs are fed to
affiliates In the broadcasting industry (particularly in North America, and even more in the United States), a network affiliate or affiliated station is a local broadcaster, owned by a company other than the owner of the network, which carries some or al ...
.


Network

In the United States, traditional
radio network There are two types of radio network currently in use around the world: the one-to-many (simplex communication) broadcast network commonly used for public information and mass media, mass-media entertainment, and the two-way radio (Duplex (teleco ...
s currently operate without ''flagship stations'' as defined in this article. Network operations and those of the local owned-and-operated or affiliated stations in the same city are now separate and may come under different corporate entities. In the U.S.,
CBS News Radio CBS News Radio, formerly known as CBS Radio News and historically known as the CBS Radio Network, is a radio network that provides news to more than 1,000 radio stations throughout the United States. The network is owned by Paramount Global. It ...
produces programming for distribution by Skyview Networks, but local stations WCBS and WINS in New York City and KNX (and formerly KFWB) in Los Angeles are operated separately from the network radio news operation, under a separate company with common shareholders,
Audacy, Inc. Audacy, Inc. is an American broadcasting company based in Philadelphia, Pennsylvania. Founded in 1968 as Entercom Communications Corp., it is the second largest radio company in the United States, owning over 220 radio stations across 47 media ...
iHeartMedia iHeartMedia, Inc., or CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc., formerly Clear Channel Communications, Inc., a company founded by ...
follows a similar model: flagship stations WOR in New York City (which it acquired in 2012) and KFI in Los Angeles are both operated mostly separately from its syndication wing, Premiere Networks (Premiere does produce some limited programming, including '' The Jesus Christ Show'', '' The Tech Guy'' and '' Handel on the Law'', through KFI). Premiere's '' The Clay Travis and Buck Sexton Show'' uses WLAC as a flagship station, as Clay Travis is based in Nashville. WWRL in New York City was an affiliate of the now-defunct Air America Radio and carries some of its programs (along with those from other distributors) but is separately owned and operated and does not produce any programs for the network. Originally, Air America Radio leased WLIB (also in New York City) as its flagship station; the station was completely automated and produced no local programming. The network would later lease WZAA in Washington, D.C., as its lone self-operated station.
Fox Sports Radio Fox Sports Radio is an Radio in the United States, American Sports radio, sports radio network. Based in Los Angeles, California, the network is operated and managed by Premiere Networks in a content partnership with Fox Corporation's Fox Sports ...
's flagship station is KLAC in Los Angeles, with which it merged operations in 2009. SB Nation Radio is flagshipped at KGOW in Houston; one of its predecessors, Sporting News Radio, was previously flagshipped at WIDB (now WNTD) in Chicago. CBS Sports Radio is nominally flagshipped at WFAN (although that station does not produce programming for the network).
ESPN Radio ESPN Radio, which is alternatively branded platform-agnostically as ESPN Audio, is an American sports radio network and extension of the ESPN television network. It was launched on January 1, 1992, under the banner "SportsRadio ESPN". The netw ...
has no true flagship station, as it operates out of ESPN headquarters in
Bristol, Connecticut Bristol is a suburban city located in Hartford County, Connecticut, United States, southwest-west of Hartford, Connecticut, Hartford. The city is also 120 miles southwest from Boston, and approximately 100 miles northeast of New York City. The ...
; Windsor Locks-licensed WUCS (owned by iHeartMedia) serves as its ''de facto'' flagship, serving ESPN's home market of
Hartford Hartford is the List of capitals in the United States, capital city of the U.S. state of Connecticut. The city, located in Hartford County, Connecticut, Hartford County, had a population of 121,054 as of the 2020 United States census, 2020 ce ...
. Nash FM, a country music network, is nominally flagshipped at
WKDF WKDF (103.3 FM, "103.3 Country") is a country music radio station in Nashville, Tennessee. It is owned by Cumulus Media, with studios in Nashville's Music Row district. WKDF is the flagship station for the nationally syndicated '' Big D & Bu ...
in
Nashville, Tennessee Nashville, often known as Music City, is the capital and List of municipalities in Tennessee, most populous city in the U.S. state of Tennessee. It is the county seat, seat of Davidson County, Tennessee, Davidson County in Middle Tennessee, locat ...
; its classic-leaning counterpart Nash Icon is flagshipped at
WSM-FM WSM-FM (95.5 MHz) is a radio station in Nashville, Tennessee. It broadcasts a country music format, with an emphasis on recordings released since the 1990s. From 1967 until it was sold to Cumulus Media in 2003, WSM-FM was the sister of the ...
in the same city. MeTV FM, a classic
oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as well as for a radio format playing this music. Since 2 ...
/
soft rock Soft rock (also known as light rock or mellow rock) is a form of rock music that originated in the late 1960s in the United States and the United Kingdom which smoothed over the edges of singer-songwriter and pop rock, relying on simple, mel ...
network, is flagshipped at WRME-LD in
Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...
, the home base of its owner, television broadcaster
Weigel Broadcasting Weigel Broadcasting Co. is an American television broadcasting company based in Chicago, Chicago, Illinois, alongside its flagship station WCIU-TV (Channel 26), at 26 North Halsted Street in the Greektown, Chicago, Greektown neighborhood. It cur ...
. The Satellite Music Network networks were flagshipped at a cluster of stations in the Dallas-Fort Worth Metroplex during their existence; KMEO, for example, served as the flagship for Unforgettable Favorites. CloudCast is flagshipped at KZOY in
Sioux Falls, South Dakota Sioux Falls ( ) is the List of cities in South Dakota, most populous city in the U.S. state of South Dakota and the List of United States cities by population, 117th-most populous city in the United States. It is the county seat of Minnehaha Coun ...
, with much of its programming voicetracked from WGWE in Little Valley, New York. Former flagship stations for now-defunct networks in American radio's "Big Four" era of the 1940s–1980s were: ;
NBC Red Network The National Broadcasting Company's NBC Radio Network (also known as the NBC Red Network from 1927 to 1942) was an American commercial radio network which was in continuous operation from 1926 through 1999. Along with the NBC Blue Network, it wa ...
: *
WNBC WNBC (channel 4) is a television station in New York City that serves as the flagship (broadcasting), flagship of the NBC network. It is owned and operated by the network's NBC Owned Television Stations division alongside Linden, New Jersey ...
(660 AM; now WFAN), New York City * WYNY (97.1 FM; now
WQHT WQHT (97.1 FM broadcasting, FM, ''Hot 97'') is a commercial radio station, licensed to New York, New York, which broadcasts an urban contemporary music format. The station is owned by Mediaco Holding, a subsidiary of the Standard General hedge ...
), New York City * KNBR (680 AM), San Francisco * KYUU (99.7 FM; now KMVQ-FM), San Francisco ;
Mutual Broadcasting System The Mutual Broadcasting System (commonly referred to simply as Mutual; sometimes referred to as MBS, Mutual Radio or the Mutual Radio Network) was an American commercial radio network in operation from 1934 to 1999. In the Golden Age of Radio, ...
: * WOR (710 AM), New York City * WGN (720 AM), Chicago * KHJ (930 AM), Los Angeles In Canada, current
CBC CBC may refer to: Media * Cadena Baja California or Grupo Cadena, a radio and television broadcaster in Mexico * Canadian Broadcasting Corporation, Canada's radio and television public broadcaster ** CBC Television ** CBC Radio One ** CBC Music ** ...
/
Radio-Canada Radio-Canada may refer to: * CBC/Radio-Canada, the Canadian Broadcasting Corporation *Ici Radio-Canada Télé, the CBC's main French-language television network *Ici Radio-Canada Première Ici Radio-Canada Première (formerly Première Chaîne) i ...
flagships are CBLA-FM (99.1) in
Toronto Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...
, which broadcasts in English, and CBF-FM (95.1) in
Montréal Montreal is the List of towns in Quebec, largest city in the Provinces and territories of Canada, province of Quebec, the List of the largest municipalities in Canada by population, second-largest in Canada, and the List of North American cit ...
, which broadcasts in French. Both are former AM clear channel operations which have moved to FM. Former flagship stations for now-defunct networks were: * CJBC (860 AM) in Toronto (CBC
Dominion Network The Dominion Network was the second English-language radio network of the Canadian Broadcasting Corporation from January 1, 1944 to 1962. It consisted of the CBC-owned CJBC (AM), CJBC radio station in Toronto and a series of 34 privately owned ...
, a secondary English-language AM service) * CKO in Montréal (a national chain of big-city English-language all-news stations, controlled primarily from Toronto) * VONF in St. John's,
Dominion of Newfoundland Newfoundland was a British dominion in eastern North America, today the modern Canadian province of Newfoundland and Labrador. It included the island of Newfoundland, and Labrador on the continental mainland. Newfoundland was one of the orig ...
( Broadcasting Corporation of Newfoundland – became
CBN CBN, or cbn, may refer to: Broadcasting organizations * Radio stations in St. John's, Newfoundland: ** CBN (AM), CBC Radio One ** CBN-FM, CBC Music * Chronicle Broadcasting Network, the predecessor of ABS-CBN * CBN (Australian TV station), a TV ...
after
Newfoundland and Labrador Newfoundland and Labrador is the easternmost province of Canada, in the country's Atlantic region. The province comprises the island of Newfoundland and the continental region of Labrador, having a total size of . As of 2025 the populatio ...
joined Canada, its rebroadcasters included
VOWN CBY is a clear-channel station, clear-channel public radio, public radio station in Corner Brook, Newfoundland and Labrador. It is owned by the Canadian Broadcasting Corporation and it carries the CBC's CBC Radio One, Radio One network. The tran ...
in western Newfoundland and VORG radio in Gander) While CJBC remains on-air on its original frequency, it is now an owned-and-operated station of the French-language Radio-Canada network. The CKO network's Toronto frequency was re-issued to CBL (as CBLA-FM 99.1) but the namesake CKO (AM) flagship in Montréal is silent; the frequency remains vacant.


Syndication

For syndicated radio programs, it refers to the originating station from which a program is fed by satellite or other means to stations nationwide, although the show may also originate elsewhere or from a home studio via an
ISDN Integrated Services Digital Network (ISDN) is a set of communication standards for simultaneous digital transmission of voice, video, data, and other network services over the digitalised circuits of the public switched telephone network. ...
line. Some programs are simulcast on television, while others are simulcasted on
XM Satellite Radio XM Satellite Radio Holdings Inc. (XM) was one of the three satellite radio ( SDARS) and online radio services in the United States and Canada, operated by Sirius XM Holdings. It provided pay-for-service radio, analogous to subscription cable ...
and / or
Sirius Satellite Radio Sirius Satellite Radio was a satellite radio ( SDARS) service that operated in the United States and Canada. Sirius launched in 2002, and primarily competed with XM Satellite Radio, until the two services merged in 2008 to form Sirius XM. Li ...
. Flagship stations of prominent syndicated radio programs currently include: * Mitch Albom: WJR (760 AM)/
Detroit Detroit ( , ) is the List of municipalities in Michigan, most populous city in the U.S. state of Michigan. It is situated on the bank of the Detroit River across from Windsor, Ontario. It had a population of 639,111 at the 2020 United State ...
* Chuck Baldwin: WVTJ (610 AM)/
Pensacola, Florida Pensacola ( ) is a city in the Florida panhandle in the United States. It is the county seat and only incorporated city, city in Escambia County, Florida, Escambia County. The population was 54,312 at the 2020 United States census, 2020 census. ...
* Jim Bohannon:
WFED WFED (1500 AM broadcasting, AM) is a 50,000-watt List of broadcast station classes, Class A radio station in Washington, D.C. The station owned by Hubbard Broadcasting, and branded "Federal News Network", broadcasts a news/talk format focused o ...
(1500 AM)/Washington, D.C. * Delilah: KSWD (94.1 FM)/
Seattle Seattle ( ) is the most populous city in the U.S. state of Washington and in the Pacific Northwest region of North America. With a population of 780,995 in 2024, it is the 18th-most populous city in the United States. The city is the cou ...
& KDUN (1030)/ Reedsport, Oregon * Steve Harvey Morning Show:
WBLS WBLS (107.5 MHz) is an urban adult contemporary radio format, formatted FM broadcasting, FM radio station, city of license, licensed to New York, New York. It is currently owned and operated by Mediaco Holding, along with sister station WQHT (97 ...
(107.5 FM)/New York City * Blair Garner:
WKDF WKDF (103.3 FM, "103.3 Country") is a country music radio station in Nashville, Tennessee. It is owned by Cumulus Media, with studios in Nashville's Music Row district. WKDF is the flagship station for the nationally syndicated '' Big D & Bu ...
(103.3 FM)/
Nashville, Tennessee Nashville, often known as Music City, is the capital and List of municipalities in Tennessee, most populous city in the U.S. state of Tennessee. It is the county seat, seat of Davidson County, Tennessee, Davidson County in Middle Tennessee, locat ...
* Michael Graham: WCRN (830 AM)/
Worcester, Massachusetts Worcester ( , ) is the List of municipalities in Massachusetts, second-most populous city in the U.S. state of Massachusetts and the list of United States cities by population, 113th most populous city in the United States. Named after Worcester ...
* '' The Grand Ole Opry'': WSM (650 AM)/
Nashville, Tennessee Nashville, often known as Music City, is the capital and List of municipalities in Tennessee, most populous city in the U.S. state of Tennessee. It is the county seat, seat of Davidson County, Tennessee, Davidson County in Middle Tennessee, locat ...
* '' The Sean Hannity Show'': WOR (710 AM)/New York City *
Alex Jones Alexander Emerick Jones (born February 11, 1974) is an American Far-right politics, far-right radio host, radio show host and prominent conspiracy theorist. He hosts ''The Alex Jones Show'' from Austin, Texas. ''The Alex Jones Show'' is the lo ...
: KLBJ (590 AM)/
Austin, Texas Austin ( ) is the List of capitals in the United States, capital city of the U.S. state of Texas. It is the county seat and most populous city of Travis County, Texas, Travis County, with portions extending into Hays County, Texas, Hays and W ...
* '' The Kevin and Bean Show'':
KROQ KROQ-FM (106.7 MHz) is a commercial radio station licensed to Pasadena, California, serving Greater Los Angeles. Owned by Audacy, Inc., it broadcasts an alternative rock format known as "The World Famous KROQ" (pronounced "kay-rock"). The sta ...
(106.7 FM)/Los Angeles * Lars Larson: KXL (101.1 FM)/
Portland, Oregon Portland ( ) is the List of cities in Oregon, most populous city in the U.S. state of Oregon, located in the Pacific Northwest region. Situated close to northwest Oregon at the confluence of the Willamette River, Willamette and Columbia River, ...
* The Tech Guy with Leo Laporte: KFI (640 AM)/Los Angeles (broadcasts from studios in
Petaluma, California Petaluma is a city in Sonoma County, California, United States, located in the North Bay (San Francisco Bay Area), North Bay region of the San Francisco Bay Area. Its population was 59,776 according to the 2020 United States census, 2020 census. ...
) * '' The Clay Travis and Buck Sexton Show'': WLAC (1240 AM) /
Nashville, Tennessee Nashville, often known as Music City, is the capital and List of municipalities in Tennessee, most populous city in the U.S. state of Tennessee. It is the county seat, seat of Davidson County, Tennessee, Davidson County in Middle Tennessee, locat ...
* Mark Levin: WABC (770 AM)/New York City (usually broadcasts from a home studio at Levin's residence in
Loudoun County, Virginia Loudoun County () is in the northern part of the Commonwealth of Virginia in the United States. In 2020, the census returned a population of 420,959, making it Virginia's third-most populous county. The county seat is Leesburg. Loudoun County ...
) * Paul McGuire: KBRT (740 AM)/Los Angeles * Michael Medved: KTTH (770 AM)/
Seattle Seattle ( ) is the most populous city in the U.S. state of Washington and in the Pacific Northwest region of North America. With a population of 780,995 in 2024, it is the 18th-most populous city in the United States. The city is the cou ...
* '' Nights with Alice Cooper'': KDKB (93.3 FM)/
Phoenix, Arizona Phoenix ( ) is the List of capitals in the United States, capital and List of cities and towns in Arizona#List of cities and towns, most populous city of the U.S. state of Arizona. With over 1.6 million residents at the 2020 census, it is the ...
* Dennis Prager:
KRLA KRLA (870 AM) "AM 870 The Answer" is a commercial radio station broadcasting a conservative talk radio format. Licensed to Glendale, California, it serves Greater Los Angeles and Southern California. The station is owned by Salem Media Group, ...
(870 AM)/Los Angeles * ''
Renfro Valley Gatherin' ''Renfro Valley Gatherin' '' (also formerly known as ''Renfro Valley Sunday Morning Gathering '') is a United States radio program based in Renfro Valley, Kentucky. The Gatherin' is the third oldest continually broadcast radio program in Americ ...
'':
WRVK WRVK (1460  kHz) is an AM radio station broadcasting a full service format centered on classic country. Licensed to Mount Vernon, Kentucky, United States, it serves the South Central Kentucky area. History WRVK was founded in 1957 by Jo ...
(1460 AM)/
Mount Vernon, Kentucky Mount Vernon is a list of Kentucky cities, home rule-class city and the seat of Rockcastle County, Kentucky, Rockcastle County in southeastern Kentucky. The intersection of U.S. Route 25 in Kentucky, U.S. Routes 25 and U.S. Route 150 (Kentucky), ...
* ''Rewind with Gary Bryan'': KRTH (101.1 FM)/Los Angeles *
Rick and Bubba ''The Rick and Bubba Show'' was an American comedy radio show based in Birmingham, Alabama. Nationally syndicated and produced at WZZK-FM, the show was live every weekday for five hours and was hosted by Rick Burgess and Bill "Bubba" Bussey. ...
: WZZK (104.7 FM)/
Birmingham, Alabama Birmingham ( ) is a city in the north central region of Alabama, United States. It is the county seat of Jefferson County, Alabama, Jefferson County. The population was 200,733 at the 2020 United States census, 2020 census, making it the List ...
* '' The Randi Rhodes Show'': WJNO (1290 AM)/
West Palm Beach, Florida West Palm Beach is a city in and the county seat of Palm Beach County, Florida, United States. It is located immediately to the west of the adjacent Palm Beach, Florida, Palm Beach, which is situated on a barrier island across the Lake Worth Lag ...
* '' Rover's Morning Glory'': WMMS (100.7 FM)/
Cleveland, Ohio Cleveland is a city in the U.S. state of Ohio and the county seat of Cuyahoga County, Ohio, Cuyahoga County. Located along the southern shore of Lake Erie, it is situated across the Canada–United States border, Canada–U.S. maritime border ...
* Orion Samuelson and Max Armstrong: WGN (720 AM)/
Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...
* '' The Ace & TJ Show'': WHQC (96.1 FM)/
Charlotte, North Carolina Charlotte ( ) is the List of municipalities in North Carolina, most populous city in the U.S. state of North Carolina and the county seat of Mecklenburg County, North Carolina, Mecklenburg County. The population was 874,579 at the 2020 United ...
* '' The Savage Nation'': KSFO (560 AM)/
San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...
(show now defunct) * '' The Bob & Tom Show'': WFBQ (94.7 FM)/
Indianapolis Indianapolis ( ), colloquially known as Indy, is the List of capitals in the United States, capital and List of municipalities in Indiana, most populous city of the U.S. state of Indiana and the county seat of Marion County, Indiana, Marion ...
* '' The Free Beer and Hot Wings Show'': WGRD-FM (101.5 FM)/
Grand Rapids, Michigan Grand Rapids is the largest city and county seat of Kent County, Michigan, United States. With a population of 198,917 at the 2020 United States census, 2020 census and estimated at 200,117 in 2024, Grand Rapids is the List of municipalities ...
* '' The Jason Lewis Show'': KTLK (100.3 FM)/ Minneapolis-St. Paul,
Minnesota Minnesota ( ) is a U.S. state, state in the Upper Midwestern region of the United States. It is bordered by the Canadian provinces of Manitoba and Ontario to the north and east and by the U.S. states of Wisconsin to the east, Iowa to the so ...
* ''
On Air with Ryan Seacrest ''On Air with Ryan Seacrest'' is a weekday radio syndication, syndicated radio program hosted by Ryan Seacrest. It was launched in 2004 as a drive time show at the same time on Los Angeles contemporary hit radio, Top 40 station 102.7 KIIS-FM a ...
'': KIIS (102.7 FM)/
Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
,
California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...
* '' America's Truckin' Network'':
WLW WLW (700 AM broadcasting, AM) is a commercial radio, commercial news/talk radio station city of license, licensed to Cincinnati, Ohio. Owned by iHeartMedia, WLW is a clear-channel station, often identifying itself as "The Big One". Its studios ...
(AM 700)/
Cincinnati Cincinnati ( ; colloquially nicknamed Cincy) is a city in Hamilton County, Ohio, United States, and its county seat. Settled in 1788, the city is located on the northern side of the confluence of the Licking River (Kentucky), Licking and Ohio Ri ...
* '' At Home With Gary Sullivan'': WKRC (AM 550)/
Cincinnati Cincinnati ( ; colloquially nicknamed Cincy) is a city in Hamilton County, Ohio, United States, and its county seat. Settled in 1788, the city is located on the northern side of the confluence of the Licking River (Kentucky), Licking and Ohio Ri ...


Examples

* WXRK (92.3 FM) in New York City was the flagship station of ''
The Howard Stern Show ''The Howard Stern Show'' is an American radio show hosted by Howard Stern that gained wide recognition when it was radio syndication, nationally syndicated on terrestrial radio from WINS-FM, WXRK in New York City, between 1986 and 2005. The sho ...
'' from 1985 until 2005. The show is now on
Sirius Satellite Radio Sirius Satellite Radio was a satellite radio ( SDARS) service that operated in the United States and Canada. Sirius launched in 2002, and primarily competed with XM Satellite Radio, until the two services merged in 2008 to form Sirius XM. Li ...
Channel 100 (a.k.a. Howard 100). * WOR (710 AM) in New York City was the flagship station of the syndicated programs of Joy Browne, Jay Severin, Bob Grant, The Dolans and Joey Reynolds produced in-house with its own network; the network was shut down after
Buckley Broadcasting Buckley Broadcasting (or Buckley Radio) was an American broadcasting company that previously held radio stations in the states of New York, Rhode Island, California and Connecticut. History Buckley Broadcasting Radio was founded in 1954 as Buck ...
sold the station. * WGN (720 AM) in Chicago was considered the originating station for
Paul Harvey Paul Harvey Aurandt (September 4, 1918 – February 28, 2009) was an American radio broadcaster for ABC News Radio. He broadcast ''News and Comment'' on mornings and mid-days on weekdays and at noon on Saturdays and also his famous ''The Rest o ...
's ''News and Comment'' and '' The Rest of the Story'' for the ABC Radio Network. * KABC (790 AM) in Los Angeles was the home base of Larry Elder until the show ended its run in 2009. That show now originates from
KRLA KRLA (870 AM) "AM 870 The Answer" is a commercial radio station broadcasting a conservative talk radio format. Licensed to Glendale, California, it serves Greater Los Angeles and Southern California. The station is owned by Salem Media Group, ...
. * WABC had been the original flagship of '' The Rush Limbaugh Show'' before Limbaugh moved to West Palm Beach, Florida and a subsidiary of
Clear Channel Communications iHeartMedia, Inc., or CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc., formerly Clear Channel Communications, Inc., a company founded by ...
began distributing the program. * KNEW was the flagship of '' The Savage Nation'' from 2003 to 2009. *
WNBC WNBC (channel 4) is a television station in New York City that serves as the flagship (broadcasting), flagship of the NBC network. It is owned and operated by the network's NBC Owned Television Stations division alongside Linden, New Jersey ...
and WFAN were the flagships of '' Imus in the Morning'' from 1971 to 2007. He was dropped after his controversial remarks about the Rutgers University women's basketball team but picked up by WABC later that year; that station served as flagship until he retired in 2018. * KPTK (1090 AM) in Seattle was the flagship of
Ron Reagan Ronald Prescott "Ron" Reagan (born May 20, 1958) is an American political commentator and broadcaster. He is a former radio host and political analyst for KIRO (AM), KIRO and Air America Media, Air America Radio, with which he hosted his own da ...
's syndicated show on
Air America Media Air America (formerly Air America Radio and Air America Media) was an American radio network specializing in progressive talk radio. It was on the air from March 2004 to January 2010. The network was founded as a left–wing alternative to coun ...
before the network went bankrupt. It was one of the few shows on the network that did not originate from the network's New York City studios. * WWVA (1170 AM) flagshipped the '' Wheeling Jamboree'' from 1933 until the late 2000s. It later moved to WKKX in 2009, then owned-and-operated station WWOV-LP in 2014, before cutting back from a weekly show to three episodes per year in 2016.


Sports

In sports broadcasting, the flagship radio station is the sports team's primary station in the team's home market that produces game broadcasts and feeds them to affiliates. For example, WJZ-FM is the radio flagship station of the
Baltimore Orioles The Baltimore Orioles (also known as the O's) are an American professional baseball team based in Baltimore. The Orioles compete in Major League Baseball (MLB) as a member club of the American League (AL) East Division. As one of the America ...
baseball team, which feeds Orioles' games to 20 stations in
Maryland Maryland ( ) is a U.S. state, state in the Mid-Atlantic (United States), Mid-Atlantic region of the United States. It borders the states of Virginia to its south, West Virginia to its west, Pennsylvania to its north, and Delaware to its east ...
and adjacent states.


Television

A flagship television station is the principal privately owned
television station A television station is a set of equipment managed by a business, organisation or other entity such as an amateur television (ATV) operator, that transmits video content and audio content via radio waves directly from a transmitter on the earth's s ...
of a
television network A television broadcaster or television network is a telecommunications network for the distribution of television show, television content, where a central operation provides programming to many television stations, pay television providers or ...
in the United States, Canada, Brazil, Japan, Mexico, Australia and the Philippines. In the late 1920s, network owned-and-operated stations (or "O&O") for radio in New York City began producing live entertainment and news programs, fed by telephone lines to affiliates. These eventually were dubbed flagship stations. When television networks were formed in the United States in the late 1940s and grew during the early 1950s, network-owned stations in New York City became the production centers for programs originating on the East Coast, feeding affiliates of ABC, CBS, and
NBC The National Broadcasting Company (NBC) is an American commercial broadcast television and radio network serving as the flagship property of the NBC Entertainment division of NBCUniversal, a subsidiary of Comcast. It is one of NBCUniversal's ...
in the eastern three-fourths of the country. Stations in Los Angeles similarly started producing programs on the West Coast, feeding affiliates in the
Pacific Time Zone The Pacific Time Zone (PT) is a time zone encompassing parts of western Canada, the western United States, and western Mexico. Places in this zone observe standard time by subtracting eight hours from Coordinated Universal Time ( UTC−08:00 ...
,
Alaska Alaska ( ) is a non-contiguous U.S. state on the northwest extremity of North America. Part of the Western United States region, it is one of the two non-contiguous U.S. states, alongside Hawaii. Alaska is also considered to be the north ...
and
Hawaii Hawaii ( ; ) is an island U.S. state, state of the United States, in the Pacific Ocean about southwest of the U.S. mainland. One of the two Non-contiguous United States, non-contiguous U.S. states (along with Alaska), it is the only sta ...
. Consequently, the networks' New York City stations became known as the "East Coast flagships" of their respective networks and the networks' Los Angeles stations became known as the "West Coast flagships". However, before the 1950s, San Francisco was also considered a West Coast flagship market for the networks, with much of the CBS and NBC network's West Coast news programming originating from that city. This is seen the calls of CBS's
KCBS (AM) KCBS (740 kHz) is an all-news AM radio station located in San Francisco, California. It is owned by Audacy, Inc. (formerly Entercom), which took over after its merger with CBS Radio. KCBS formerly shared its Battery Street studios with CB ...
being based in their original city of San Francisco instead of Los Angeles (the use of KCBS-TV in Los Angeles only dates back to 1984), while KNBR (which was subsequently sold to another party by NBC in 1987) was formerly known as KNBC before the network moved those calls to KRCA-TV in Los Angeles in 1962. ABC, CBS and NBC are headquartered in New York City, which is the largest television market in the U.S., so their respective radio and television stations in that market are considered the overall network flagship stations. As programming schedules increased and modern technology improved transmission to affiliates, the networks set up operations centers in New York City (for the East Coast feed) and Los Angeles (for the West Coast feed). Los Angeles is the second largest television market in the U.S., and traditional home to the
motion picture industry The film industry or motion picture industry comprises the technological and commercial institutions of filmmaking, i.e., film production companies, film studios, cinematography, animation, film production, screenwriting, pre-production, post- ...
and its pool of popular talent, one of the reasons the radio networks set up operations there in the 1930s and 1940s (just as the medium of television was starting to take off). This arrangement is reversed for the
Fox Broadcasting Company Fox Broadcasting Company, LLC (commonly known as Fox; stylized in all caps) is an Television in the United States, American commercial broadcasting, commercial broadcast television broadcaster, television network serving as the flagship proper ...
. When Fox was launched in 1986, its
network operations center A network operations center (NOC, pronounced like the word ''knock''), also known as a "network management center", is one or more locations from which network monitoring and control, or network management, is exercised over a computer, teleco ...
was (and still is) based in Los Angeles. However, Fox's parent company,
Fox Corporation Fox Corporation (commonly referred to as Fox Corp or simply Fox) is an American multinational mass media company headquartered at 1211 Avenue of the Americas, 1211 Avenue of the Americas in Midtown Manhattan, with offices also in Burbank, Cali ...
(which spun off its broadcasting properties in July 2013 into the separate
21st Century Fox Twenty-First Century Fox, Inc., which did business as 21st Century Fox, was an American multinational mass media and entertainment conglomerate based in Midtown Manhattan, New York City. It was formed on June 28, 2013, as the legal successor ...
, then that company spun off many of its film and cable assets to Disney in 2019), is headquartered in New York City, along with its news division. Fox-owned
WNYW WNYW (channel 5) is a television station in New York City, serving as the Flagship (broadcasting), flagship of the Fox Broadcasting Company, Fox network. It is owned and operated by the network's Fox Television Stations division alongside Secauc ...
in New York City is considered the network's overall flagship, while sister station
KTTV KTTV (channel 11) is a television station in Los Angeles, California, United States, serving as the West Coast of the United States, West Coast flagship (broadcasting), flagship station of the Fox Broadcasting Company, Fox network. It is owned a ...
in Los Angeles is considered a second flagship station. In 2006, when
The WB The WB Television Network (shortened to The WB, stylized as "THE WB", and nicknamed the "Frog Network" and/or "The Frog" for its former mascot Michigan J. Frog) was an American television network that ran from 1995 to 2006. It launched on ter ...
and UPN merged to form
The CW The CW Network, LLC (commonly referred to as The CW or simply CW) is an American commercial broadcast television network which is controlled by Nexstar Media Group through a 75% ownership interest. The network's name is derived from the firs ...
, Philadelphia station WPSG and San Francisco station KBCW (now KPYX) were designated as the network's '' de facto'' East Coast and West Coast flagships, respectively, due to CBS owning half of The CW's controlling shares at the time. New York's affiliate
WPIX WPIX (channel 11) is a television station in New York City, serving as the ''de facto'' flagship of The CW Television Network. Owned by Mission Broadcasting, the station is operated by CW majority owner Nexstar Media Group under a local market ...
and Los Angeles' affiliate
KTLA KTLA (channel 5) is a television station in Los Angeles, California, United States, serving as the West Coast flagship station of The CW. It is the largest directly owned property of the network's majority owner, Nexstar Media Group, and is ...
did not have such status since the network's inception, as
Tribune Media Tribune Media Company, also known as Tribune Company, was an American multimedia conglomerate headquartered in Chicago, Illinois. Through Tribune Broadcasting, Tribune Media was one of the largest television broadcasting companies, owning 39 ...
(who had a minority stake in The WB) opted not to have any controlling interest with The CW, by selling off its share of The WB; instead, to secure the affiliation across most of the former WB affiliates they owned at the time.
Nexstar Media Group Nexstar Media Group, Inc. is an American publicly traded media company with headquarters in Irving, Texas, Midtown Manhattan, and Chicago. The company is the largest television station owner in the United States, owning 197 television station ...
then bought Tribune in 2019; however, it had to sell off WPIX to the E. W. Scripps Company to prevent breaching the required market ownership cap set by the FCC for each broadcaster. Two years after WPIX returned to Nexstar control through partner company
Mission Broadcasting Mission Broadcasting, Inc. is a television station group that owns 29 full-power television stations in 26 markets in the United States. The group's chair is Nancie Smith, the widow of David S. Smith, who founded the company in 1996 and died in 2 ...
, the Irving, Texas-based media firm announced that it would buy 75% of CW's shares in August 2022. With the purchase completion announced on October 3, 2022, both WPIX and KTLA formally became flagship stations for the first time. However, as part of the Nexstar agreement, Paramount was given a right with the transaction to disaffiliate all eight of their CW affiliates, which was exercised on May 5, 2023. By the time of the disaffiliations on September 1, Nexstar repatriated The CW affiliations onto their MyNetworkTV affiliates in Philadelphia, San Francisco and Tampa–St. Petersburg, announced the purchase of Detroit station WADL through affiliate company Mission Broadcasting, and signed long-term agreements with
Hearst Television Hearst Television, Inc. (formerly Hearst-Argyle Television) is a broadcasting company in the United States owned by Hearst Communications, made up of a group of television and radio stations, and the Hearst Media Production Group, a distributor ...
,
Gray Television Gray Media, Inc., doing business as Gray Television, is an American publicly traded television broadcasting company based in Atlanta. Founded in 1946 by James Harrison Gray as Gray Communications Systems, the company owns or operates 180 statio ...
Sinclair Broadcast Group Sinclair, Inc., doing business as Sinclair Broadcast Group, is a publicly traded American telecommunications conglomerate that is controlled by the descendants of company founder Julian Sinclair Smith. Headquartered in the Baltimore suburb o ...
, and the E. W. Scripps Company.


Network


United States


=Notes

= 1 East Coast flagships are normally in the New York City designated market area (DMA), while the West Coast flagships are located in the Los Angeles area. WCAU in Philadelphia is listed for NBC because its parent company
Comcast Comcast Corporation, formerly known as Comcast Holdings,Before the AT&T Broadband, AT&T merger in 2001, the parent company was Comcast Holdings Corporation. Comcast Holdings Corporation now refers to a subsidiary of Comcast Corporation, not th ...
is headquartered here. Meanwhile,
Miami Miami is a East Coast of the United States, coastal city in the U.S. state of Florida and the county seat of Miami-Dade County, Florida, Miami-Dade County in South Florida. It is the core of the Miami metropolitan area, which, with a populat ...
stations are also listed for Univision, Telemundo and UniMás (formerly TeleFutura) due to their operations being major production bases for those networks. The Miami area station for Ion Television is also listed due to their
parent company A holding company is a company whose primary business is holding a controlling interest in the Security (finance), securities of other companies. A holding company usually does not produce goods or services itself. Its purpose is to own Share ...
being based out of
West Palm Beach West Palm Beach is a city in and the county seat of Palm Beach County, Florida, United States. It is located immediately to the west of the adjacent Palm Beach, Florida, Palm Beach, which is situated on a barrier island across the Lake Worth Lag ...
; however none of the Ion stations listed originate programming for the national Ion network (whose only original programming is the WNBA games in the summer as the network's schedule is completely
automated Automation describes a wide range of technologies that reduce human intervention in processes, mainly by predetermining decision criteria, subprocess relationships, and related actions, as well as embodying those predeterminations in machine ...
). Networks designated for
digital subchannel In broadcasting, digital subchannels are a method of transmitting more than one independent program stream simultaneously from the same digital radio or television station on the same radio frequency channel. This is done by using data compress ...
s are usually flagshipped at local stations in the home cities of their corporate headquarters. MeTV, MeTV Plus, Catchy Comedy, and Heroes & Icons are owned by
Weigel Broadcasting Weigel Broadcasting Co. is an American television broadcasting company based in Chicago, Chicago, Illinois, alongside its flagship station WCIU-TV (Channel 26), at 26 North Halsted Street in the Greektown, Chicago, Greektown neighborhood. It cur ...
in
Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...
; Weigel-owned WCIU carries each full network feed as a digital subchannel, while KAZA-TV alongside KHTV-CD, KPOM-CD, and KSFV-CD in Los Angeles carries MeTV, MeTV Plus, Catchy Comedy, Story Television, and Heroes & Icons, while WJLP and WZME in New York City carry MeTV and MeTV Plus, with KAXT-CD and KTLN-TV in San Francisco carries Catchy Comedy and Heroes & Icons. Heartland, Retro TV and Rev'n are all based in
Chattanooga, Tennessee Chattanooga ( ) is a city in Hamilton County, Tennessee, United States, and its county seat. It is located along the Tennessee River and borders Georgia (U.S. state), Georgia to the south. With a population of 181,099 in 2020, it is Tennessee ...
, the home base of WOOT-LD and common owner Get After It Media. NEWSnet is based in
Cadillac, Michigan Cadillac ( ) is a city in and county seat of Wexford County, Michigan, Wexford County in the U.S. state of Michigan. The population was 10,371 at the 2020 United States census, 2020 census, making it the second most-populated city in the Northe ...
. True Crime Network and Quest are all based in
Atlanta, Georgia Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...
. Comet, Charge!, Roar, and The Nest are all based in
Baltimore, Maryland Baltimore is the List of municipalities in Maryland, most populous city in the U.S. state of Maryland. With a population of 585,708 at the 2020 United States census, 2020 census and estimated at 568,271 in 2024, it is the List of United States ...
. Circle is based in
Nashville, Tennessee Nashville, often known as Music City, is the capital and List of municipalities in Tennessee, most populous city in the U.S. state of Tennessee. It is the county seat, seat of Davidson County, Tennessee, Davidson County in Middle Tennessee, locat ...
. The Dallas station for TBN is listed as the network is based in
Fort Worth Fort Worth is a city in the U.S. state of Texas and the county seat of Tarrant County, Texas, Tarrant County, covering nearly into Denton County, Texas, Denton, Johnson County, Texas, Johnson, Parker County, Texas, Parker, and Wise County, Te ...
. 2 While the Virginia-based
Public Broadcasting Service The Public Broadcasting Service (PBS) is an American public broadcaster and non-commercial, free-to-air television network based in Arlington, Virginia Arlington County, or simply Arlington, is a County (United States), county in the ...
in the United States does not have an official "flagship" television station, WNET in the New York City area held an official primary role with PBS predecessor,
National Educational Television National Educational Television (NET) was an American non-commercial educational, educational terrestrial television, broadcast television network owned by the Ford Foundation and later co-owned by the Corporation for Public Broadcasting. It op ...
(NET). There cannot be any owned-and-operated stations within the Public Broadcasting Service; individual PBS stations are typically owned by local
non-profit A nonprofit organization (NPO), also known as a nonbusiness entity, nonprofit institution, not-for-profit organization, or simply a nonprofit, is a non-governmental (private) legal entity organized and operated for a collective, public, or so ...
groups (such as WPBS-TV), universities (such as KPBS) or state-level entities as part of a state network (such as KETA-TV and
WGTV WGTV (channel 8) is a PBS member television station licensed to Athens, Georgia, United States, a legacy of the station's early years as a service of the University of Georgia (UGA). Owned by the Georgia Public Telecommunications Commission ...
). The system itself is owned collectively by the local PBS member stations. A station's importance to the system is built as much or more on the programming it produces for national distribution (a metric which places WNET as a strong third-place contender behind WGBH in Boston and WETA in Washington, D.C.) instead of local
media market A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television station, television and radio broadcasting, ra ...
size. The jointly-owned KCET and KOCE are the primary and secondary PBS stations in the Los Angeles market respectively, while KLCS is a tertiary PBS station.


=Sports

= In sports broadcasting, the flagship television station is the sports team's primary station in the team's home market that produces NFL preseason telecasts, along with in-season surrounding programming such as team, coach's, and pre-game/post-game shows and feeds them to affiliates. For example, WJBK in
Detroit Detroit ( , ) is the List of municipalities in Michigan, most populous city in the U.S. state of Michigan. It is situated on the bank of the Detroit River across from Windsor, Ontario. It had a population of 639,111 at the 2020 United State ...
is the flagship station of the Detroit Lions Television Network, which feeds Detroit Lions pre-season football games to six stations in Michigan. However, the "sports flagship television station" is rapidly becoming a thing of the past, with the growing popularity of cable- and satellite-exclusive regional sports networks such as
Fox Sports Networks Fox Sports Networks (FSN), formerly known as Fox Sports Net, was the collective name for a group of regional sports channels in the United States. Formed in 1996 by News Corporation, the networks were acquired by the Walt Disney Company on M ...
and NBC Sports Regional Networks, which hold exclusive broadcast rights to several teams in their market for
Major League Baseball Major League Baseball (MLB) is a professional baseball league composed of 30 teams, divided equally between the National League (baseball), National League (NL) and the American League (AL), with 29 in the United States and 1 in Canada. MLB i ...
, the
National Hockey League The National Hockey League (NHL; , ''LNH'') is a professional ice hockey league in North America composed of 32 teams25 in the United States and 7 in Canada. The NHL is one of the major professional sports leagues in the United States and Cana ...
and the
National Basketball Association The National Basketball Association (NBA) is a professional basketball league in North America composed of 30 teams (29 in the United States and 1 in Canada). The NBA is one of the major professional sports leagues in the United States and Ca ...
. This trend is reversing in the 2020s. KJZZ (Utah Jazz) and KTVK (Phoenix Suns) are flagship stations in the NBA, as both teams have contracts with station groups (Sinclair in Utah and Gray in Phoenix). In Major League Baseball, WPCH (Atlanta Braves) will be the flagship station for a 15-game package in their viewing region. In the National Hockey League, the Florida Panthers have WSFL as their flagship. The
National Football League The National Football League (NFL) is a Professional gridiron football, professional American football league in the United States. Composed of 32 teams, it is divided equally between the American Football Conference (AFC) and the National ...
has a different structure, as all games require over-the-air broadcast and the league and teams are generally loath to use only a local cable broadcaster to distribute preseason and team programming. An anti-siphoning policy is also used by the league in order for local stations to bid for all games not on broadcast television for over-the-air distribution when local teams play. Most of the league's teams partner with a local station or regional network of stations, which distributes team programming and weekly analysis shows featuring a team's
head coach A head coach, senior coach, or manager is a professional responsible for training and developing athletes within a sports team. This role often has a higher public profile and salary than other coaching positions. In some sports, such as associat ...
, with those stations allowed to market as a team's 'official station', often tied into preseason and often pay-television games (which are syndicated to primary market stations under the league's anti-siphoning policy). In a lesser arrangement, Major League Baseball teams often name a local broadcast station their official weather forecasting partner and allow them to market as such.


=Religious

= * KTBN 40 in
Santa Ana, California Santa Ana (Spanish language, Spanish for ) is a city in and the county seat of Orange County, California, United States. Located in the Greater Los Angeles region of Southern California, the city's population was 310,227 at the 2020 census. As ...
– flagship of the
Trinity Broadcasting Network The Trinity Broadcasting Network (TBN; legally Trinity Broadcasting of Texas, Inc.) is an international Christian-based broadcast television network and the world's largest religious television network. TBN solicits donations on its Web site, a ...
* KDTN 2 in Denton/
Dallas, Texas Dallas () is a city in the U.S. state of Texas and the most populous city in the Dallas–Fort Worth metroplex, the List of Texas metropolitan areas, most populous metropolitan area in Texas and the Metropolitan statistical area, fourth-most ...
– flagship of the Daystar Television Network * W15BU-D 15 in
Johnston City, Illinois Johnston City is a city in Williamson County, Illinois, Williamson County, Illinois, United States. The population was 3,348 at the 2020 census. This was a center of coal mining in the early 20th century, having a peak of population in the 1920s ...
– flagship of Three Angels Broadcasting Network * WTCT 27 in
Marion, Illinois The city of Marion is the county seat of Williamson County, Illinois, United States. The population in Marion, IL was 16,855 according to the 2020 census. It is part of a dispersed urban area that developed out of early 20th-century coal fields ...
– flagship of
Tri-State Christian Television Tri-State Christian Television, Inc., trade name, doing business as TCT Network and TCT Ministries (formerly Total Christian Television), is a religious broadcasting, religious television network in the United States. The network was founded in M ...
* KGEB 53 in
Tulsa, Oklahoma Tulsa ( ) is the List of municipalities in Oklahoma, second-most-populous city in the U.S. state, state of Oklahoma, after Oklahoma City, and the List of United States cities by population, 48th-most-populous city in the United States. The po ...
– flagship of
Golden Eagle Broadcasting GEB Network (formerly known as Golden Eagle Broadcasting and GEB America) is an American digital satellite television network, which airs primarily Christian and family programming. Oral Roberts founded it in 1996. GEB is owned by Oral Roberts U ...
* WHME-TV 46 in
South Bend, Indiana South Bend is a city in St. Joseph County, Indiana, United States, and its county seat. It lies along the St. Joseph River (Lake Michigan), St. Joseph River near its southernmost bend, from which it derives its name. It is the List of cities in ...
- flagship of Family Broadcasting Corporation


Canada

Canadian network flagship locations vary by language. Most English-language networks eastern flagships are located in
Toronto Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...
, French-language eastern flagships are located in
Montreal Montreal is the List of towns in Quebec, largest city in the Provinces and territories of Canada, province of Quebec, the List of the largest municipalities in Canada by population, second-largest in Canada, and the List of North American cit ...
, and West Coast flagships (regardless of language) are located in
Vancouver Vancouver is a major city in Western Canada, located in the Lower Mainland region of British Columbia. As the List of cities in British Columbia, most populous city in the province, the 2021 Canadian census recorded 662,248 people in the cit ...
.
CTV 2 CTV 2 is a Television in Canada, Canadian English language, English-language television system owned by the Bell Media subsidiary of BCE Inc. The system consists of four terrestrial owned-and-operated station, owned-and-operated television stat ...
, being a secondary system to the main CTV network, maintains its eastern flagship in
Barrie Barrie is a city in Central Ontario, Canada, about north of Toronto. The city is within Simcoe County and located along the shores of Kempenfelt Bay. Although it is physically in the county, Barrie is politically independent. The city is part ...
(which is on the northwestern fringe of the Toronto market) and West Coast flagship in Victoria (which is on the southwestern fringe of the Vancouver market). CIII-DT-41 had always been considered the flagship station of Global in Toronto despite being a technical satellite station of CIII-DT, which is licensed to
Paris, Ontario Paris (2021 population, 14,956) is a community located in the County of Brant, Ontario, Canada. It lies just northwest from the city of Brantford at the spot where the Nith River empties into the Grand River (Ontario), Grand River. Paris was vot ...
. However, since July 2009, the CRTC has considered CIII-DT-41 "the originating station" of Global Ontario. The secondary French-language networks TVA and
Noovo Noovo is a Television in Canada, Canadian French language, French-language Terrestrial television, terrestrial television network owned by the Bell Media subsidiary of BCE Inc. The network has five Owned-and-operated station, owned-and-operated a ...
are not carried terrestrially in Western Canada, although they are usually available on
pay television Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to Subscription business model, subscription-based television services, usually provided by multichan ...
. Networks/systems with only one flagship station


Mexico

As of 2017, Mexico's national networks hold a nationwide
virtual channel In most telecommunications organizations, a virtual channel is a method of remapping the ''program number'' as used in H.222 Program Association Tables and Program Mapping Tables to a channel number that can be entered as digits on a receiver's ...
, thus all of the flagship stations mentioned below in most of the country are on the same channel on the rest of the stations in each network with some exceptions along the American, Guatemalan and Belizean border areas. *Note - † Multimedios launched XHTDMX-TDT on August 27, 2018, and features limited local news and sports discussion programming on that station for Mexico City, though it continues to receive the majority of its programming from XHAW-TDT in Monterrey, which remains the main flagship for the network.


Australia

*Note: All flagship stations are located in
Sydney Sydney is the capital city of the States and territories of Australia, state of New South Wales and the List of cities in Australia by population, most populous city in Australia. Located on Australia's east coast, the metropolis surrounds Syd ...
and
Melbourne Melbourne ( , ; Boonwurrung language, Boonwurrung/ or ) is the List of Australian capital cities, capital and List of cities in Australia by population, most populous city of the States and territories of Australia, Australian state of Victori ...
. All SBS stations use the "SBS" callsign. 10 Peach was formerly known as Eleven, with 10 Bold formerly known as One until being re-branded by their new
CBS Corporation CBS Corporation was an American multinational media company with interests primarily in commercial broadcasting, publishing and television production. It was split from Viacom on December 31, 2005, alongside an entirely new Viacom; both ...
, (now called
Paramount Global Paramount Global (Trade name, d/b/a Paramount) is an American multinational mass media and entertainment Conglomerate (company), conglomerate controlled by National Amusements and Headquarters, headquartered at One Astor Plaza in Times Square, ...
) ownership in late 2018.


Japan

Source: Notes 1 The total number of stations is including the three stations listed in the table. 2 Among the subkey stations, the four major networks are wide area stations.TXN network member stations (Osaka and Aichi) are prefectural area broadcasts. 3 There are 13 independent stations in Japan.


Philippines

Note 1 Sonshine's main headquarters are in Davao City, but also has a fully owned broadcast building in Metro Manila, thus giving the Manila station equal flagship.


American syndication examples


Current

* The popular nationally syndicated program '' Live with Kelly and Ryan'' is produced at
WABC-TV WABC-TV (channel 7) is a television station in New York City, serving as the flagship of the ABC network. Owned and operated by the network's ABC Owned Television Stations division, WABC-TV maintains studios in the Hudson Square neighborhood ...
in New York City. * From 2011-17, and again since 2020, ''
Family Feud ''Family Feud'' is an American television game show created by Mark Goodson. Two families compete on each episode to name the most popular answers to survey questions in order to win cash and prizes. The show has had three separate runs, the ...
'' has WUPA as its flagship station, as the show is produced in Atlanta, originally the
Atlanta Civic Center The Atlanta Civic Center is a theater (building), theater located in Atlanta, Georgia (U.S. state), Georgia. The theater, which seats 4,600, regularly hosted touring productions of Broadway musicals, concerts, seminars, comedy acts, and high s ...
, and later the
Georgia World Congress Center The Georgia World Congress Center (GWCC) is a convention center in Atlanta, Georgia, U.S. Enclosing some 3.9 million ft2 (360,000 m2) in exhibition space and hosting more than a million visitors each year, the GWCC is the world's largest LEED c ...
(2016–17), Trilith Studios (2020–24), and since 2024, Tyler Perry Studios. * As of August 16, 2025, the CBS Daytime drama '' Beyond the Gates'' will feature WRDW as its flagship station; the show is produced in Atlanta at Gray Television-owned Assembly Atlanta.


Former

* Although later produced by Harpo Studios, ''
The Oprah Winfrey Show ''The Oprah Winfrey Show'' is an American first-run syndicated talk show that was hosted by Oprah Winfrey. The show ran for twenty-five seasons from September 8, 1986, to May 25, 2011, in which it broadcast 4,561 episodes. The show was taped i ...
'' considered WLS-TV its flagship as the program concept as hosted by Winfrey originated in 1983 as part of WLS's mid-morning show ''AM Chicago''; ''Oprah'' was always aired first in the nation at 9 a.m. local time on WLS. * The popular nationally syndicated show '' At The Movies'' was also produced at WLS-TV in Chicago. Successor program '' Roger Ebert presents At the Movies'' originated from
WTTW WTTW (channel 11) is a PBS member television station in Chicago, Illinois, United States. Owned by not-for-profit broadcaster Window to the World Communications, Inc., it is sister to commercial classical music radio station WFMT (98.7 FM). ...
in Chicago. * Until the consolidation of the ITV franchises during the 1990s, the majority of primetime programming on the ITV network originated from a group of franchises known as "The Big Five" (
Thames Television Thames Television, commonly simplified to just Thames, was a franchise holder for a region of the British ITV television network serving London and surrounding areas from 30 July 1968 until the night of 31 December 1992. Thames Television broa ...
, LWT, ATV/ Central,
Yorkshire Yorkshire ( ) is an area of Northern England which was History of Yorkshire, historically a county. Despite no longer being used for administration, Yorkshire retains a strong regional identity. The county was named after its county town, the ...
, and
Granada Granada ( ; ) is the capital city of the province of Granada, in the autonomous communities of Spain, autonomous community of Andalusia, Spain. Granada is located at the foot of the Sierra Nevada (Spain), Sierra Nevada mountains, at the confluence ...
). * The show ''View from the Bay'' was produced at
KGO-TV KGO-TV (channel 7) is a television station licensed to San Francisco, California, United States, serving the San Francisco Bay Area. It has been owned and operated by the American Broadcasting Company, ABC television network through its ABC Owne ...
in San Francisco and syndicated to ABC owned-and-operated stations and Live Well Network nationwide.


Station groups

In the United States, the term "flagship station" may also be used in the broadcasting industry to refer to a station which is co-located with the headquarters of its station group and considered the company's most important station (such a station may or may not be affiliated with one of the major networks). For example, WDIV-TV in Detroit, affiliated with NBC, is the flagship station of Graham Media Group; and
WGN-TV WGN-TV (channel 9) is a television station in Chicago, Illinois, United States, serving as the local outlet for The CW. It is owned and operated by the network's majority owner, Nexstar Media Group, and is sister station, sister to the company ...
in Chicago was the flagship station of
Tribune Broadcasting Tribune Broadcasting Company, LLC was an American media company which operated as a subsidiary of Tribune Media, a media conglomerate based in Chicago, Illinois. The group owned and operated television station, television and radio stations thro ...
until it was purchased by
Nexstar Media Group Nexstar Media Group, Inc. is an American publicly traded media company with headquarters in Irving, Texas, Midtown Manhattan, and Chicago. The company is the largest television station owner in the United States, owning 197 television station ...
in 2019. In essence, a flagship can be located in the market where the station's owner is headquartered, or in the largest market where that owner operates. For example,
WSB-TV WSB-TV (channel 2) is a television station in Atlanta, Georgia, United States, affiliated with ABC. It is the flagship television property of locally based Cox Media Group, which has owned the station since its inception, and is sister to rad ...
in Atlanta is the flagship of
Cox Media Group CMG Media Corporation (doing business as Cox Media Group) is an American media conglomerate principally owned by Apollo Global Management in conjunction with Cox Enterprises, which maintains a 29% minority stake in the company. The company p ...
, because Cox's headquarters is located in a suburb of that city. However, Cox owns
WFXT WFXT (channel 25) is a television station in Boston, Massachusetts, United States, affiliated with the Fox Broadcasting Company, Fox network and owned by Cox Media Group. Its studios are located on Fox Drive (near the Boston-Providence Turnpi ...
in Boston, which is larger than Atlanta. The same can be said for TEGNA who lists three of its properties as its flagship stations (
WXIA-TV WXIA-TV (channel 11) is a television station in Atlanta, Georgia, United States, affiliated with NBC. It is owned by Tegna Inc. alongside MyNetworkTV affiliate WATL (channel 36). The two stations share studios at One Monroe Place on the north end ...
in Atlanta, WUSA in Washington, D.C., and KUSA in Denver), but also owns
WFAA WFAA (channel 8) is a television station licensed to Dallas, Texas, United States, serving as the American Broadcasting Company, ABC affiliate for the Dallas–Fort Worth metroplex. It is owned by Tegna Inc. alongside Decatur, Texas, Decatur-li ...
in
Dallas Dallas () is a city in the U.S. state of Texas and the most populous city in the Dallas–Fort Worth metroplex, the List of Texas metropolitan areas, most populous metropolitan area in Texas and the Metropolitan statistical area, fourth-most ...
, which is larger than Atlanta, Washington, D.C., and Denver in terms of
Media market A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television station, television and radio broadcasting, ra ...
. Likewise, prior to merging with Gannett in 2013, WFAA served as the flagship station for Belo, as its headquarters were located in Dallas.
KDKA-TV KDKA-TV (channel 2), branded CBS Pittsburgh, is a television station in Pittsburgh, Pennsylvania, United States. It is owned and operated by the CBS television network through its CBS News and Stations division alongside WPKD-TV (channel 19), a ...
in
Pittsburgh Pittsburgh ( ) is a city in Allegheny County, Pennsylvania, United States, and its county seat. It is the List of municipalities in Pennsylvania#Municipalities, second-most populous city in Pennsylvania (after Philadelphia) and the List of Un ...
served as the flagship station for New York City-based
Westinghouse Broadcasting The Westinghouse Broadcasting Company, also known as Group W, was the broadcasting division of Westinghouse Electric Corporation. It owned several radio and television stations across the United States and distributed television shows for syndi ...
for decades as its parent company was Pittsburgh-based
Westinghouse Electric Corporation The Westinghouse Electric Corporation was an American manufacturing company founded in 1886 by George Westinghouse and headquartered in Pittsburgh, Pennsylvania. It was originally named "Westinghouse Electric & Manufacturing Company" and was ...
; ironically, KDKA-TV ''lost'' its flagship status due to Westinghouse acquiring CBS, as opposed to another company acquiring Westinghouse. The same also can be said for Nexstar listed two of the stations as flagships, one cited was WYOU-TV in
Scranton Scranton is a city in and the county seat of Lackawanna County, Pennsylvania, United States. With a population of 76,328 as of the 2020 United States census, 2020 census, Scranton is the most populous city in Northeastern Pennsylvania and the ...
, which Perry Sook said it was the flagship, the other listed was KDAF-TV in Dallas, which became its flagship after its acquisition of
Tribune Media Tribune Media Company, also known as Tribune Company, was an American multimedia conglomerate headquartered in Chicago, Illinois. Through Tribune Broadcasting, Tribune Media was one of the largest television broadcasting companies, owning 39 ...
in 2019, the latter partially is located in a suburb of that city and also owns and operates several stations larger than Dallas, such as WPIX-TV in New York,
KTLA KTLA (channel 5) is a television station in Los Angeles, California, United States, serving as the West Coast flagship station of The CW. It is the largest directly owned property of the network's majority owner, Nexstar Media Group, and is ...
in
Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
,
WGN-TV WGN-TV (channel 9) is a television station in Chicago, Illinois, United States, serving as the local outlet for The CW. It is owned and operated by the network's majority owner, Nexstar Media Group, and is sister station, sister to the company ...
in
Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...
and
WPHL-TV WPHL-TV (channel 17) is a television station in Philadelphia, Pennsylvania, United States, serving as the local outlet for The CW. The station also maintains a secondary affiliation with MyNetworkTV. Owned and operated by The CW's majority owner, ...
in
Philadelphia Philadelphia ( ), colloquially referred to as Philly, is the List of municipalities in Pennsylvania, most populous city in the U.S. state of Pennsylvania and the List of United States cities by population, sixth-most populous city in the Unit ...
. Shortly after its acquisition of Young Broadcasting by
Media General Media General, Inc. was an American media company based in Richmond, Virginia. The company's origins can be traced back to 1887 when Richmond attorney Joseph Bryan acquired ''The Richmond Daily Times'', which later became ''The Richmond Times-D ...
in 2013, WRIC-TV in Richmond become one of the two flagship stations of the Media General group prior to the 2017 acquisition by Nexstar, the other flagship was WFLA in
Tampa Bay Tampa Bay is a large natural harbor and shallow estuary connected to the Gulf of Mexico on the west-central coast of Florida, comprising Hillsborough Bay, McKay Bay, Old Tampa Bay, Middle Tampa Bay, and Lower Tampa Bay. The largest freshwater i ...
, which was always the television flagship of the group. The same can even be said for Scripps, which listed WCPO-TV in
Cincinnati Cincinnati ( ; colloquially nicknamed Cincy) is a city in Hamilton County, Ohio, United States, and its county seat. Settled in 1788, the city is located on the northern side of the confluence of the Licking River (Kentucky), Licking and Ohio Ri ...
as the flagship, but also owned
Ion Media Ion Media, LLC (formerly known as Paxson Communications Corporation and Ion Media Networks) is a subsidiary of the E.W. Scripps Company that operates the linear broadcast networks Ion Television, Ion Mystery, and Ion Plus. Prior to its acquis ...
, which is several times larger than Cincinnati themselves. Even the same can be said for Sinclair Broadcast Group, which listed WBFF-TV in
Baltimore Baltimore is the most populous city in the U.S. state of Maryland. With a population of 585,708 at the 2020 census and estimated at 568,271 in 2024, it is the 30th-most populous U.S. city. The Baltimore metropolitan area is the 20th-large ...
and
WJLA-TV WJLA-TV (channel 7) is a television station in Washington, D.C., affiliated with ABC. It is one of two flagship stations of Sinclair Broadcast Group (alongside dual Fox/MyNetworkTV affiliate WBFF hannel 45in Baltimore), and is also sister ...
in
Washington, D.C. Washington, D.C., formally the District of Columbia and commonly known as Washington or D.C., is the capital city and federal district of the United States. The city is on the Potomac River, across from Virginia, and shares land borders with ...
, listed as the flagship stations of the group. The term is also used for stations that operate satellite stations in other cities. For example, KSNW in
Wichita, Kansas Wichita ( ) is the List of cities in Kansas, most populous city in the U.S. state of Kansas and the county seat of Sedgwick County, Kansas, Sedgwick County. As of the 2020 United States census, 2020 census, the population of the city was 397, ...
is the flagship station of the Kansas State Network, a chain of
NBC The National Broadcasting Company (NBC) is an American commercial broadcast television and radio network serving as the flagship property of the NBC Entertainment division of NBCUniversal, a subsidiary of Comcast. It is one of NBCUniversal's ...
affiliates serving western and central Kansas as well as border areas of Nebraska.


See also

* Television and radio flagship stations – Japan *
List of analog television stations in the Philippines This is a list of analog television stations in the Philippines. Currently, there are two major networks competing for bigger audience share; GMA Network (company), GMA Network Inc. and TV5 Network Inc., TV5 Network, Inc. and three government-ow ...
*
Television in the United States Television is one of the Mass media in the United States, major mass media outlets in the United States. In 2011, 96.7% of households owned television sets; about 114,200,000 American households owned at least one television set each in August ...


References

{{DEFAULTSORT:Flagship (Broadcasting) Broadcasting American radio networks Television networks Television terminology