Fit's is a Japanese

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...

of gum produced by

Lotte Group Lotte Group is a corporate group started by Zainichi Korean businessman Shin Kyuk-ho in South Korea on June 15, 1948, starting with the South Korea, South Korean Lotte Co., composed of Lotte Holdings, Lotte Holdings (Japan) and Lotte Corporati ...

introduced in 2010. It contains twelve units of gum in each pack (box). It contains sugar alcohols Maltitol,

Mannitol Mannitol is a type of sugar alcohol used as a sweetener and medication. It is used as a low calorie sweetener as it is poorly absorbed by the intestines. As a medication, it is used to decrease pressure in the eyes, as in glaucoma, and to l ...

Erythritol Erythritol (, ) is an organic compound, the naturally occurring achiral meso four-carbon sugar alcohol (or polyol). It is the reduced form of either D- or L- erythrose and one of the two reduced forms of erythrulose. It is used as a food ad ...

and also Isomaltulose. Fit's sold over 40 million in its first 5 months in the Japanese gum market where 4 million-per-year is considered large success. Excitebr>Gendai Net 10/01/28
During this period, the product was marketed on TV with a series of

commercials A television advertisement (also called a commercial, spot, break, advert, or ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. ...

featuring Nozomi Sasaki.

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In Yahoo! Japan
Lotte (conglomerate) products Chewing gum {{food-product-stub

See also

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