Fevicol is an Indian brand of
adhesive
Adhesive, also known as glue, cement, mucilage, or paste, is any non-metallic substance applied to one or both surfaces of two separate items that binds them together and resists their separation.
The use of adhesives offers certain advantage ...
s owned by the company
Pidilite Industries.
History
First introduced in India in 1959, Fevicol was launched as a user-friendly alternative to traditional
collagen
Collagen () is the main structural protein in the extracellular matrix of the connective tissues of many animals. It is the most abundant protein in mammals, making up 25% to 35% of protein content. Amino acids are bound together to form a trip ...
and fat-based adhesives, known locally as "saresh," which required melting before application. The brand initially focused on providing adhesives for industrial applications and has since expanded its presence to 54 countries, with a significant market footprint in India.
Product descriptions
Fevicol is marketed as a white adhesive, described in company literature as a
poly-synthetic resin. It is manufactured through the synthesis of
formaldehyde
Formaldehyde ( , ) (systematic name methanal) is an organic compound with the chemical formula and structure , more precisely . The compound is a pungent, colourless gas that polymerises spontaneously into paraformaldehyde. It is stored as ...
and
urea
Urea, also called carbamide (because it is a diamide of carbonic acid), is an organic compound with chemical formula . This amide has two Amine, amino groups (–) joined by a carbonyl functional group (–C(=O)–). It is thus the simplest am ...
.
The product line includes various formulations designed for specific attributes such as bonding strength, impact resistance, curing time, sag resistance, shrinkage, versatility, fire resistance, shock and vibration resistance, and non-staining properties.
Variants like "Fevicol SH" are synthetic resin adhesives primarily used in
wood working and applications where at least one surface is porous. It is commonly used for bonding wood,
plywood
Plywood is a composite material manufactured from thin layers, or "plies", of wood veneer that have been stacked and glued together. It is an engineered wood from the family of manufactured boards, which include plywood, medium-density fibreboa ...
,
laminate
Simulated flight (using image stack created by μCT scanning) through the length of a knitting needle that consists of laminated wooden layers: the layers can be differentiated by the change of direction of the wood's vessels
Shattered windshi ...
,
veneers, MDF, cork, and in the manufacturing of sporting goods and bookbinding. SH typically achieves handling strength within 8 to 10 hours, with full curing in 24 hours. The "Fevicol MR" variant is meant for home and office use, and in art and crafts.
Fevicol Design Ideas, initiated in 1991 as the Fevicol Furniture Book, serves as a platform to showcase furniture design concepts. The series comprises 31 volumes and has expanded to an online resource where users can access design ideas and connect with contractors and interior designers.
In popular culture
In India, Fevicol has become synonymous with strong bonding or stubborn adhesion, often referenced in
Bollywood
Hindi cinema, popularly known as Bollywood and formerly as Bombay cinema, is primarily produced in Mumbai. The popular term Bollywood is a portmanteau of "Bombay" (former name of Mumbai) and "Cinema of the United States, Hollywood". The in ...
movies,
cultural jokes, and everyday conversations. It is widely recognized as a generic term for white glue among consumers in India.
Prominent catchphrases from Fevicol TV advertisements include "Dum Laga Kar haisya, zor laga kar haisya" and "Fevicol ka mazboot jodh hai, tootega nahi".
References
External links
*{{official
Fevicol Design Ideas
Adhesives
Indian brands