''Fast Car'' magazine was a British
car magazine covering the modified car market and car culture. It was the first UK magazine focusing on this genre. It was owned by
Kelsey Media
Kelsey Media Ltd is a magazine publisher and trade fair company based in Yalding, England. Founded in 1989, it has bought and sold many publications over the years, including former Bauer Media Group magazines ''Sea Angler'', ''Car Mechanics'' ...
, based in
Westerham. The magazine was published 13 times a year. Fast Car included stickers, posters, CD/DVDs and other car related gadgets.
History
The magazine was launched in
Orpington
Orpington is a town in Greater London, England, within the London Borough of Bromley. It is 13.4 miles (21.6 km) south east of Charing Cross.
On the south-eastern edge of the Greater London Built-up Area, it is south of St Mary Cray, sou ...
in April 1987 by Security Publications as an evolution from a short-lived publication called ''Power and Style''. Security Publications was acquired by Highbury House in 2000.
Future
The future is the time after the past and present. Its arrival is considered inevitable due to the existence of time and the laws of physics. Due to the apparent nature of reality and the unavoidability of the future, everything that currently ex ...
acquired ''Fast Car'' from Highbury House in 2005. In 2014, Future sold its auto magazines to
Kelsey Media
Kelsey Media Ltd is a magazine publisher and trade fair company based in Yalding, England. Founded in 1989, it has bought and sold many publications over the years, including former Bauer Media Group magazines ''Sea Angler'', ''Car Mechanics'' ...
.
The magazine ceased publication of print issue after issue 438, became online-only.
Background
Fast Car started as a performance car magazine, but now specialises in readers interested in Japanese, European cars and the car culture genre. Fast Car travel the World to give readers a better look into some of the biggest modified car shows like
SEMA
Sama (; ) is a Sufi ceremony performed as part of the meditation and prayer practice dhikr. Sama means "listening", while dhikr means "remembrance".During, J., and R. Sellheim. "Sama" Encyclopedia of Islam, Second Edition. Ed. P. Bearman, T. B ...
in America,
Wörthersee in Austria and TRAX here in the UK. Fast Car members modify their own personal cars each month and take readers through what they have done.
The magazine also shows Reader's Rides, which the writers judge the very best to the simple daily driver through a verdict. This shows the best modifications and specs of this hopefully future cover cars.
Reception
The
Audited Bureau of Circulations (ABC) reports that Fast Car's sales peaked at 127,620 copies in 2003. Historically, Fast Car traditionally sold fewer copies of their magazine than
Max Power (which closed in January 2011 due to poor sales). However, Fast Car has been the market leader in this segment since 2007. Its most recent ABC audited circulation figure (in 2010) was 60,000, but the magazine is no longer listed.
In 2012, ''Fast Car'' teamed up with SpeedHunters.com for a monthly look into
motorsports, drift events, car show/festivals with Speed Hunter's Rod Chong and other Speed Hunters who travels around the world to spread their name and take pictures of the best cars. This was later taken over by Speed Hunter's journalist Suzie Wallace. This segment just faded away from 2013 to 2014.
Their
Facebook
Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...
page is very popular with car lovers with over 4.7 million likes as of March 2016.
Parody
A parody, "Jalopy and Slow Car", emerged.
References
External links
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{{Authority control
Mass media in Kent
Magazines established in 1987
Magazines disestablished in 2021
1987 establishments in the United Kingdom
Monthly magazines published in the United Kingdom
Automobile magazines published in the United Kingdom