Fashion Factory, formerly Brand Factory, is a chain of

retail stores The retail format (also known as the retail formula) influences the consumer's store choice and addresses the consumer's expectations. At its most basic level, a retail format is a simple marketplace, that is; a location where goods and services ar ...

operated by

Reliance Retail Reliance Retail is an Indian retail company and a subsidiary of Reliance Industries. Founded in 2006, it is the largest retailer in India in terms of revenue. Its retail outlets offer foods, groceries, apparel, footwear, toys, home improvement ...

. It was formerly operated by

Future Group Future Group was an Indian conglomerate, founded by Kishore Biyani and based in Mumbai. The company was known in Indian retail and fashion sectors, operating supermarket chains Big Bazaar and Food Bazaar, lifestyle stores Brand Factory and ...

. It offers a wide range of apparel brands in different categories for men, women, infants, accessories, cosmetics, footwear, sportswear, and luggage. Launched in September 2006 as Brand Factory, it had 100 stores across 50 cities in

India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...

in December 2018. It was India's largest discount retail chain at the time. The chain had planned to expand its number of outlets to 100 by 2018. In 2022, it was acquired by

Reliance Industries Reliance Industries Limited is an Indian multinational conglomerate headquartered in Mumbai. Its businesses include energy, petrochemicals, natural gas, retail, entertainment, telecommunications, mass media, and textiles. Reliance is the ...

and rebranded as Fashion Factory.

Outlets

The outlets are between 10,000 and 150,000 square feet in size and hosted several Indian and International fashion brands like Buffalo,

Jack & Jones Bestseller A/S is a privately held family-owned clothing and accessories company founded in Denmark in 1975. The company provides affordable fashion for men, women and children. They market their products in 70 markets across most of Europe, the ...

, Levis,

Pepe Jeans Pepe Jeans London is a denim and casual wear jeans brand established in the Portobello Road area of London in 1973, and now based in Sant Feliu de Llobregat, Spain. it is currently owned by M1 Group, a holding company in Beirut, Lebanon. C ...

, Wrangler, Provogue,

Arrow An arrow is a fin-stabilized projectile launched by a bow. A typical arrow usually consists of a long, stiff, straight shaft with a weighty (and usually sharp and pointed) arrowhead attached to the front end, multiple fin-like stabilizers c ...

Nike Nike often refers to: * Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment * Nike (mythology), a Greek goddess who personifies victory Nike may also refer to: People * Nike (name), a surname and feminine giv ...

Adidas Adidas AG (; stylized in all lowercase since 1949) is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the ...

Reebok Reebok International Limited ( ) is an American footwear and clothing brand that is a part of Authentic Brands Group. It was established in England in 1958 as a companion company to J.W. Foster and Sons, a sporting goods company which had bee ...

Raymond Raymond is a male given name of Germanic origin. It was borrowed into English from French (older French spellings were Reimund and Raimund, whereas the modern English and French spellings are identical). It originated as the Germanic ᚱᚨᚷ� ...

, Louis Phillippe, Ed Hardy, Allen Solly,

Lee Cooper Lee Cooper is an English-American clothing and footwear manufacturing company, based in Shoreditch, that specialises in denim products. As well as its own production, the company licences the sale of many Lee Cooper-branded items worldwide. ...

, WROGN, and Gini & Jony. It has 81 outlets across India.

References

{{Reflist Companies based in Mumbai Indian companies established in 2006 Retail companies established in 2006 Retail companies of India 2006 establishments in Maharashtra Future Group