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Failure is the social concept of not meeting a desirable or intended objective, and is usually viewed as the opposite of success. The criteria for failure depends on context, and may be relative to a particular observer or belief system. One person might consider a failure what another person considers a success, particularly in cases of direct
competition Competition is a rivalry where two or more parties strive for a common goal which cannot be shared: where one's gain is the other's loss (an example of which is a zero-sum game). Competition can arise between entities such as organisms, indi ...
or a
zero-sum game Zero-sum game is a Mathematical model, mathematical representation in game theory and economic theory of a situation that involves two competition, competing entities, where the result is an advantage for one side and an equivalent loss for the o ...
. Similarly, the degree of success or failure in a situation may be differently viewed by distinct observers or participants, such that a situation that one considers to be a failure, another might consider to be a success, a qualified success or a neutral situation. It may also be difficult or impossible to ascertain whether a situation meets criteria for failure or success due to ambiguous or ill-defined definition of those criteria. Finding useful and effective criteria or
heuristic A heuristic or heuristic technique (''problem solving'', '' mental shortcut'', ''rule of thumb'') is any approach to problem solving that employs a pragmatic method that is not fully optimized, perfected, or rationalized, but is nevertheless ...
s to judge the success or failure of a situation may itself be a significant task.


Sociology

Cultural historian Scott Sandage argues that the concept of failure underwent a metamorphosis in the United States over the course of the 19th century. Initially, Sandage notes, financial failure, or
bankruptcy Bankruptcy is a legal process through which people or other entities who cannot repay debts to creditors may seek relief from some or all of their debts. In most jurisdictions, bankruptcy is imposed by a court order, often initiated by the deb ...
, was understood as an event in a person's life: an occurrence, not a character trait. The notion of a person ''being'' a failure, Sandage argues, is a relative historical novelty: " t until the eve of the
Civil War A civil war is a war between organized groups within the same Sovereign state, state (or country). The aim of one side may be to take control of the country or a region, to achieve independence for a region, or to change government policies.J ...
did Americans commonly label an
insolvent In accounting, insolvency is the state of being unable to pay the debts, by a person or company ( debtor), at maturity; those in a state of insolvency are said to be ''insolvent''. There are two forms: cash-flow insolvency and balance-sheet in ...
man 'a failure. Accordingly, the notion of failure acquired both moralistic and
individualistic Individualism is the moral stance, political philosophy, ideology, and social outlook that emphasizes the intrinsic worth of the individual. Individualists promote realizing one's goals and desires, valuing independence and self-reliance, and a ...
connotations. By the late 19th century, to be a failure was to have a deficient character.


In business

A commercial failure is a product or company that does not reach expectations of success. Most of the items listed below had high expectations, significant financial investments, and/or widespread publicity, but fell far short of success. Due to the subjective nature of "success" and "meeting expectations", there can be disagreement about what constitutes a "major flop". * For flops in computer and video gaming, see list of commercial failures in computer and video gaming * For company failures related to the 1997–2001
dot-com bubble The dot-com bubble (or dot-com boom) was a stock market bubble that ballooned during the late-1990s and peaked on Friday, March 10, 2000. This period of market growth coincided with the widespread adoption of the World Wide Web and the Interne ...
, see dot-com company *
Box-office bomb A box-office bomb is a film that is unprofitable or considered highly unsuccessful during its theatrical run. Although any film for which the combined production budget, marketing, and distribution costs exceed the revenue after release has te ...
Sometimes, commercial failures can receive a cult following, with the initial lack of commercial success even lending a cachet of subcultural coolness.


In marketing

Marketing Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or ma ...
researchers have distinguished between outcome and process failures. An outcome failure is a failure to obtain a good or service at all; a process failure is a failure to receive the good or service in an appropriate or preferable way. Thus, a person who is only interested in the final outcome of an activity would consider it to be an outcome failure if the core issue has not been resolved or a core need is not met. A process failure occurs, by contrast, when, although the activity is completed successfully, the customer still perceives the way in which the activity is conducted to be below an expected standard or benchmark. Wan and Chan note that outcome and process failures are associated with different kinds of detrimental effects to the consumer. They observe that " outcome failure involves a loss of economic resources (i.e., money, time) and a process failure involves a loss of social resources (i.e., social esteem)".


In education

A failing grade is a mark or grade given to a student to indicate that they did not pass an assignment or a class. Grades may be given as numbers, letters or other symbols. By the year 1884,
Mount Holyoke College Mount Holyoke College is a Private college, private Women's colleges in the United States, women's Liberal arts colleges in the United States, liberal arts college in South Hadley, Massachusetts, United States. It is the oldest member of the h ...
was evaluating students' performance on a 100-point or
percentage In mathematics, a percentage () is a number or ratio expressed as a fraction (mathematics), fraction of 100. It is often Denotation, denoted using the ''percent sign'' (%), although the abbreviations ''pct.'', ''pct'', and sometimes ''pc'' are ...
scale and then summarizing those numerical grades by assigning letter grades to numerical ranges. Mount Holyoke assigned letter grades ''A'' through ''E,'' with ''E'' indicating lower than 75% performance and designating failure. The ''A''–''E'' system spread to
Harvard University Harvard University is a Private university, private Ivy League research university in Cambridge, Massachusetts, United States. Founded in 1636 and named for its first benefactor, the History of the Puritans in North America, Puritan clergyma ...
by 1890. In 1898, Mount Holyoke adjusted the grading system, adding an ''F'' grade for failing (and adjusting the ranges corresponding to the other letters). The practice of letter grades spread more broadly in the first decades of the 20th century. By the 1930s, the letter ''E'' was dropped from the system, for unclear reasons.


In philosophy

Philosophers in the analytic tradition have suggested that failure is connected to the notion of an omission. In
ethics Ethics is the philosophy, philosophical study of Morality, moral phenomena. Also called moral philosophy, it investigates Normativity, normative questions about what people ought to do or which behavior is morally right. Its main branches inclu ...
, omissions are distinguished from acts: acts involve an agent doing something; omissions involve an agent's not doing something. Both actions and omissions may be morally significant. The classic example of a morally significant omission is one's failure to rescue someone in dire need of assistance. It may seem that one is morally blameworthy for failing to rescue in such a case. Patricia G. Smith notes that there are two ways one can not do something: consciously or unconsciously. A conscious omission is intentional, whereas an unconscious omission may be negligent, but is not intentional. Accordingly, Smith suggests, we ought to understand failure as involving a situation in which it is reasonable to expect a person to do something, but they do not do it—regardless of whether they intend to do it or not. Randolph Clarke, commenting on Smith's work, suggests that " at makes failure to act an omission is the applicable norm". In other words, a failure to act becomes morally significant when a norm demands that some action be taken, and it is not taken.


In science

Scientific hypotheses can be said to fail when they lead to predictions that do not match the results found in
experiment An experiment is a procedure carried out to support or refute a hypothesis, or determine the efficacy or likelihood of something previously untried. Experiments provide insight into cause-and-effect by demonstrating what outcome occurs whe ...
s. Alternatively, experiments can be regarded as failures when they do not provide helpful information about nature. However, the standards of what constitutes failure are not clear-cut. For example, the Michelson–Morley experiment became the "most famous failed experiment in history" because it did not detect the motion of the Earth through the
luminiferous aether Luminiferous aether or ether (''luminiferous'' meaning 'light-bearing') was the postulated Transmission medium, medium for the propagation of light. It was invoked to explain the ability of the apparently wave-based light to propagate through empt ...
as had been expected. This failure to confirm the presence of the aether would later provide support for
Albert Einstein Albert Einstein (14 March 187918 April 1955) was a German-born theoretical physicist who is best known for developing the theory of relativity. Einstein also made important contributions to quantum mechanics. His mass–energy equivalence f ...
's special theory of relativity. ''Wired'' magazine editor Kevin Kelly explains that a great deal can be learned from things going wrong unexpectedly, and that part of science's success comes from keeping blunders "small, manageable, constant, and trackable". He uses the example of engineers and programmers who push systems to their limits, breaking them to learn about them. Kelly also warns against creating a culture that punishes failure harshly, because this inhibits a creative process, and risks teaching people not to communicate important failures with others (e.g., null results). Failure can also be used productively, for instance to find identify ambiguous cases that warrant further interpretation. When studying biases in machine learning, for instance, failure can be seen as a "''cybernetic rupture'' where pre-existing biases and structural flaws make themselves known".


In popular culture

The term " miserable failure" was popularized as a result of a widely known " Google bombing", which caused
Google search Google Search (also known simply as Google or Google.com) is a search engine operated by Google. It allows users to search for information on the World Wide Web, Web by entering keywords or phrases. Google Search uses algorithms to analyze an ...
es for the term to turn up the White House biography of
George W. Bush George Walker Bush (born July 6, 1946) is an American politician and businessman who was the 43rd president of the United States from 2001 to 2009. A member of the Bush family and the Republican Party (United States), Republican Party, he i ...
.


Internet memes and "fail"

During the early 2000s, the term ''fail'' began to be used as an interjection in the context of
Internet meme An Internet meme, or meme (, Help:Pronunciation respelling key, ''MEEM''), is a cultural item (such as an idea, behavior, or style) that spreads across the Internet, primarily through Social media, social media platforms. Internet memes manif ...
s. The interjection ''fail'' and the superlative form ''epic fail'' expressed derision and ridicule for mistakes deemed "eminently mockable". According to linguist Ben Zimmer, the most probable origin of this usage is '' Blazing Star'' (1998), a Japanese video game whose game over message was translated into English as "You fail it". The comedy website ''
Fail Blog Fail Blog (stylized as FAIL Blog) is a comedic blog website created in January 2008. FAIL Blog features disastrous mishaps and general stupidity in photos and video which have captions such as "Fail (Internet meme), fail", "epic fail", "X Fail", ...
'', launched in January 2008, featured photos and videos captioned with "fail" and its variations. The #fail hashtag is used on the microblogging site
Twitter Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...
to indicate contempt or displeasure, and the image that formerly accompanied the message that the site was overloaded is referred to as the " fail whale".


See also

* * * * * * * * * * * * * * * *


References

Other sources * *


Further reading

* Perrow, Charles. ''Normal Accidents: Living with High-Risk Technologies''. New York: Basic Books, 1983. Paperback reprint, Princeton, N.J.:
Princeton University Press Princeton University Press is an independent publisher with close connections to Princeton University. Its mission is to disseminate scholarship within academia and society at large. The press was founded by Whitney Darrow, with the financial ...
, 1999.


External links

* .
Association for the Study of Failure
from Japan {{Authority control Social concepts