Euromonitor International Ltd is a
London
London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...
-based
market research
Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Ma ...
company founded in 1972.
History
The firm was founded by Robert Senior in 1972. Trevor Fenwick joined in 1978.
Euromonitor International's main product is Passport, a subscription-based database of market research. Much of the information on Passport is written by Euromonitor International's analysts, although it also includes information from various other sources.
In 2014, the
Queen's Award for Enterprise: International Trade (Export) was awarded to Euromonitor.
See also
*
Mintel
Mintel Group Ltd is a global, privately owned market research firm based in London. The corporation also maintains offices in Chicago, Mumbai, Belfast, Shanghai, Tokyo, Sydney, Sao Paulo, Singapore, Kuala Lumpur, Dusseldorf, Bangkok, and Seoul. ...
*
Datamonitor
References
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External links
Official website* This article began as a (s)lightly enhanced version of a Vietnamese-language machine translation, with English-language sourcing, including NYTimes and BBC.
Market research companies of the United Kingdom