Euro Shopper is a discount brand of everyday commodities developed and marketed by AMS Sourcing B.V. It was introduced to the market in 1996, and branded products have been sold by some of the AMS members in different countries in Europe since then. In all stores owned by the Dutch

Ahold Koninklijke Ahold N.V. was a Dutch multinational retail company based in Zaandam, Netherlands. Founded in 1887 by Albert Heijn Sr., the company initially began as a single grocery store in Oostzaan and became the largest grocery chain in the ...

group, all Euro-Shopper products have been phased out to become AH Basic. Euro Shopper Countries 2008

Most Euro Shopper products are

commodities In economics, a commodity is an economic good, usually a resource, that specifically has full or substantial fungibility: that is, the market treats instances of the good as equivalent or nearly so with no regard to who produced them. Th ...

with long

shelf life Shelf life is the length of time that a commodity may be stored without becoming unfit for use, consumption, or sale. In other words, it might refer to whether a commodity should no longer be on a pantry shelf (unfit for use), or no longer on a s ...

. There are both national products, sold in only one country, and international products, sold in all countries. On 10 December 2012, sales of Euro Shopper products hit £150m. From April 2013 to 2014, both ICA Sweden and

phased out Euro Shopper branded products replacing them with their own brands, ICA Basic in Sweden and AH Basic in all countries where they have stores.

AMS members selling Euro Shopper branded products as of 2008

Euro Shopper Energy Drink

Euro Shopper Energy Drink is an

energy drink An energy drink is a type of non-alcoholic psychoactive functional beverage containing stimulant compounds, usually caffeine (at a higher concentration than ordinary soda pop) and taurine, which is marketed as reducing tiredness and improving pe ...

sold under the Euro Shopper brand. It is available in 250ml and 500ml cans, as well as a 1 liter bottle. In

Finland Finland, officially the Republic of Finland, is a Nordic country in Northern Europe. It borders Sweden to the northwest, Norway to the north, and Russia to the east, with the Gulf of Bothnia to the west and the Gulf of Finland to the south, ...

Sweden Sweden, formally the Kingdom of Sweden, is a Nordic countries, Nordic country located on the Scandinavian Peninsula in Northern Europe. It borders Norway to the west and north, and Finland to the east. At , Sweden is the largest Nordic count ...

, and the UK, a sugar free and berry flavored variant are available only in 250ml cans. Sour apple and sour cherry flavors were briefly available in the UK around 2015 in 500ml cans, however they have since been presumably discontinued with no formal announcement from Euro Shopper. In Finnish popular culture and colloquial speech, the drink is often referred to by the

acronym An acronym is a type of abbreviation consisting of a phrase whose only pronounced elements are the initial letters or initial sounds of words inside that phrase. Acronyms are often spelled with the initial Letter (alphabet), letter of each wor ...

''E.S'', referencing its brand. In the UK, the drink has been available in most

corner shop A convenience store, convenience shop, bakkal, bodega, corner store, corner shop, superette or mini-mart is a small retail store that stocks a range of everyday items such as convenience food, groceries, beverages, tobacco products, lotter ...

s since 2007. The drink (and other low-cost energy drinks) are associated with

chav "Chav" (), also "charver", "scally" and "roadman" in parts of England, is a British term, usually used in a pejorative way. The term is used to describe an anti-social lower-class youth dressed in sportswear. * * * * Julie Burchill descri ...

culture. In July 2022, the recipe was altered by replacing some of the drink's

sugar Sugar is the generic name for sweet-tasting, soluble carbohydrates, many of which are used in food. Simple sugars, also called monosaccharides, include glucose Glucose is a sugar with the Chemical formula#Molecular formula, molecul ...

content with the artificial sweeteners

sucralose Sucralose is an artificial sweetener and sugar substitute. In the European Union, it is also known under the E number E955. It is produced by chlorination of sucrose, selectively replacing three of the hydroxy groups—in the C1 a ...

and

acesulfame K Acesulfame potassium (, or ), also known as acesulfame K or Ace K, is a synthetic calorie-free sugar substitute (artificial sweetener) often marketed under the trade names Sunett and Sweet One. In the European Union, it is known under the E n ...

. This change led to a collapse in sales, prompting the reintroduction of products made with the original recipe in September 2023. Euro Shopper Energy Drink has been sold in Finland and Sweden since 2008 and has become a

meme A meme (; ) is an idea, behavior, or style that Mimesis, spreads by means of imitation from person to person within a culture and often carries symbolic meaning representing a particular phenomenon or theme. A meme acts as a unit for carrying c ...

internet culture Internet culture refers to culture developed and maintained among frequent and active users of the Internet (also known as netizens) who primarily communicate with one another as members of online communities; that is, a culture whose influence ...

due to its association with Jonne jokes. The drink is generally considered an affordable alternative to other energy drinks, making it popular among young people, despite even cheaper options being available outside K-Group stores.

References

{{Reflist

External links

AMS information page on Euro Shopper
Store brands

AMS members selling Euro Shopper branded products as of 2008

Euro Shopper Energy Drink

See also

References

External links