EMMA (Ethnic Multicultural Media Academy) is a British organization that raises awareness of discrimination through media campaigns and social networking. The EMMA Awards was founded in 1997 by Bobby Syed and "seeks to promote diversity within the media industry by publicly recognizing the levels of excellence achieved by the multicultural community, and the qualities that each ethnic group brings to the professional and commercial success of the United Kingdom as a whole". The first award presentation took place in 1998 at

The Dorchester The Dorchester is a five-star luxury hotel on Park Lane and Deanery Street in London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under ...

Hotel, Park Lane, London, and was hosted by TV presenter Lisa Aziz and journalist/broadcaster Darcus Howe. Prominent recipients include Lord

Richard Attenborough Richard Samuel Attenborough, Baron Attenborough, (; 29 August 192324 August 2014) was an English actor, filmmaker, and entrepreneur. He was the president of the Royal Academy of Dramatic Art (RADA) and the British Academy of Film and Televisio ...

, who received the 2001 Lifetime Achievement Award at the

Grosvenor House Hotel ] JW Marriott Grosvenor House London, originally named the Grosvenor House Hotel, is a luxury hotel that opened in 1929 in the Mayfair area of London, England. The hotel is managed by JW Marriott Hotels, which is a brand of Marriott Internation ...

, London. In the previous year, EMMA honored

Nelson Mandela Nelson Rolihlahla Mandela (; ; 18 July 1918 – 5 December 2013) was a South African anti-apartheid activist who served as the first president of South Africa from 1994 to 1999. He was the country's first black head of state and the ...

Mahatma Gandhi Mohandas Karamchand Gandhi (; ; 2 October 1869 – 30 January 1948), popularly known as Mahatma Gandhi, was an Indian lawyer, Anti-colonial nationalism, anti-colonial nationalist Quote: "... marks Gandhi as a hybrid cosmopolitan figure ...

(2002) and

Bruce Lee Bruce Lee (; born Lee Jun-fan, ; November 27, 1940 – July 20, 1973) was a Hong Kong and American martial artist and actor. He was the founder of Jeet Kune Do, a hybrid martial arts philosophy drawing from different combat disciplines th ...

(2004) both received EMMA's Legend Award. The UK EMMAs are screened on the Internet in May each year and accompanied by an online voting system. The

BBC #REDIRECT BBC Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...

broadcast the ceremony until 2004.

Patrons

The patrons of the Ethnic Multicultural Media Academy (Awards) include Sir Trevor McDonald

OBE The Most Excellent Order of the British Empire is a British order of chivalry, rewarding contributions to the arts and sciences, work with charitable and welfare organisations, and public service outside the civil service. It was established o ...

, Dame Anita Roddick (Late),

Donald Woods Donald James Woods (15 December 1933 – 19 August 2001) was a South African journalist and anti-apartheid activist. As editor of the ''Daily Dispatch'', he was known for befriending fellow activist Steve Biko, who was killed by police after ...

CBE (Late), Sir GK Noon,

Lord Desai Meghnad Jagdishchandra Desai, Baron Desai (born 10 July 1940) is a India-born naturalised British economist and former Labour politician. He stood unsuccessfully for the position of Lord Speaker in the House of Lords in 2011. He has been ...

Lord Ouseley Herman George Ouseley, Baron Ouseley Kt (born 24 March 1945) is a British parliamentarian, who has run public authorities, including local councils and is an adviser and reviewer of public services organisations. Lord Ouseley has expertise in ...

Darcus Howe Leighton Rhett Radford "Darcus" Howe (26 February 1943 – 1 April 2017)"Civil ...

and

Jonathan Dimbleby Jonathan Dimbleby (born 31 July 1944) is a British presenter of current affairs and political radio and television programmes, author and historian. He is the son of Richard Dimbleby and younger brother of television presenter David Dimbleby. ...

. They have all backed EMMA since 1998.

References

{{DEFAULTSORT:Emma Awards established in 1997 Mass media awards Multiculturalism