"Et si" is a song by French popstar
Shy'm
Tamara Marthe (born 28 November 1985), better known as Shy'm , is a French singer and actress. She released her first album, ''Mes fantaisies'', in 2006 and has since released six more albums. She had three Platinum albums, including her number ...
, from her fourth album ''
Caméléon''. It was chosen to be the third single from ''Caméléon'' and the radio edit of the song (which features less prominent guitars, and a more uptempo chorus) was released to iTunes on 5 November 2012. "Et si" (which translates to English as "And If") is a midtempo pop song in which Shy'm questions whether her love will last forever. It is one of the more
ballad
A ballad is a form of verse, often a narrative set to music. Ballads were particularly characteristic of the popular poetry and song of Great Britain and Ireland from the Late Middle Ages until the 19th century. They were widely used across Eur ...
-like songs on the album. The album version primarily features
guitar
The guitar is a stringed musical instrument that is usually fretted (with Fretless guitar, some exceptions) and typically has six or Twelve-string guitar, twelve strings. It is usually held flat against the player's body and played by strumming ...
and
piano
A piano is a keyboard instrument that produces sound when its keys are depressed, activating an Action (music), action mechanism where hammers strike String (music), strings. Modern pianos have a row of 88 black and white keys, tuned to a c ...
, while the radio edit strips away the guitar and includes more
synths
A synthesizer (also synthesiser or synth) is an electronic musical instrument that generates audio signals. Synthesizers typically create sounds by generating waveforms through methods including subtractive synthesis, additive synthesis an ...
.
Music video
The music video for the song was shot in the French countryside, and switches between scenes in a house to scenes in a forest. At first, it focuses on Shy'm and her boyfriend in a country house, with friends arriving for a party of sorts. Throughout the house scenes, everyone ignores Shy'm, with some of her friends and her boyfriend nearly hitting her. It seems she is going through a breakup with her boyfriend until the final scene, in which everyone at the house travels to the woods. Shy'm is unsure of what they are doing there, until her boyfriend brushes the leaves off a grave. The grave is marked with Shy'm's real name, Tamara Marthe, and when she sees her name she breaks down into tears. Shy'm is actually a ghost, which is why nobody noticed her in the house.
The video was premiered on
YouTube
YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
on 20 December 2012, and has to date been viewed almost 3,000,000 times. It received a hugely positive reception from fans, with them appreciating the emotional content of the video and the nostalgic feel.
Chart performance
The song entered the official
French singles chart
SNEP (, in English National Syndicate of Phonographic Publishing) is the inter-professional organisation that protects the interests of the French record industry. Originally known under the acronym SNICOP, the organisation was established in ...
at #198 for the week ending 29 December 2012, following the release of its music video. The following week, it dropped out of the chart.
On the week ending 6 January 2013, it re-entered the chart at #174, before reaching #106 on the week ending 13 January 2013. On the week ending 27 January 2013, it peaked at #51.
Charts
References
External links
Shy'm Official siteShy'm Official MySpace
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2012 singles
Songs in French
2012 songs
Warner Music Group singles