Ensure is an American brand of nutritional supplements and meal replacements manufactured by

Abbott Laboratories Abbott Laboratories is an American multinational medical devices and health care company with headquarters in Abbott Park, Illinois, in the United States. The company was founded by Chicago physician Wallace Calvin Abbott in 1888 to formulate k ...

. A 237-ml (8-fl oz) bottle of Ensure Original contains 220

calorie The calorie is a unit of energy that originated from the caloric theory of heat. The large calorie, food calorie, dietary calorie, kilocalorie, or kilogram calorie is defined as the amount of heat needed to raise the temperature of one liter o ...

s, six grams of

fat In nutrition science, nutrition, biology, and chemistry, fat usually means any ester of fatty acids, or a mixture of such chemical compound, compounds, most commonly those that occur in living beings or in food. The term often refers specif ...

, 15 grams of

sugar Sugar is the generic name for sweet-tasting, soluble carbohydrates, many of which are used in food. Simple sugars, also called monosaccharides, include glucose Glucose is a sugar with the Chemical formula#Molecular formula, molecul ...

, and nine grams of

protein Proteins are large biomolecules and macromolecules that comprise one or more long chains of amino acid residue (biochemistry), residues. Proteins perform a vast array of functions within organisms, including Enzyme catalysis, catalysing metab ...

. The top six ingredients are water, corn

maltodextrin Maltodextrin is a name shared by two different families of chemicals. Both families are glucose polymers (also called ''dextrose polymers'' or ''Dextrin, dextrins''), but have little chemical or nutritional similarity. The digestible maltodextr ...

, sugar, milk protein concentrate, canola oil, and soy protein isolate. Ensure is considered lactose-free for people with lactose intolerance.

History

In 1903, Harry C. Moores and Stanley M. Ross launched the "Moores & Ross Milk Company", which specialized in bottling milk for home delivery for the first few years. By 1964, however, the company merged with Abbott Laboratories. A drink called Ensure was first marketed by Ross Laboratories in 1973. In the 1990s, Ensure and other nutritional drink products like

Mead Johnson Mead Johnson & Company, LLC is an American company that is a leading manufacturer of infant formula, both domestically and globally, with its flagship product Enfamil. It operates as an independent subsidiary of Reckitt. The company dates ba ...

's Sustacal and

Nestlé Nestlé S.A. ( ) is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Switzerland. It has been the largest publicly held food company in the world, measured by revenue and other metrics, since 20 ...

's Boost and Resource brands were fiercely competing to capture market share among healthy adults. In 1996, Ensure had sales of about $300 million and accounted for 80% of protein supplement sales; Abbott spent $45.4 million to advertise Ensure during the first nine months of 1996, around 70% more than it spent during the same period of 1995. When Abbott split off its pharmaceuticals division,

Abbvie AbbVie Inc. is an American pharmaceutical company headquartered in North Chicago, Illinois. It is ranked sixth on the list of largest biomedical companies by revenue. In 2023, the company's seat in Forbes Global 2000 was 74, and rank 89 on the ...

, in 2013, the Ensure product line remained with Abbott along with other nutritional products.

Criticism

In 1995, the Center for Science in the Public Interest said that ads for Ensure were "the most misleading food ad" of that year. In 1997, Abbott settled charges from the

Federal Trade Commission The Federal Trade Commission (FTC) is an independent agency of the United States government whose principal mission is the enforcement of civil (non-criminal) United States antitrust law, antitrust law and the promotion of consumer protection. It ...

that it was falsely marketing Ensure as having similar amounts of vitamins as multivitamin supplements, and as recommended by doctors more than any other nutritional supplement as a way for people to stay active and healthy. Ensure has been used in the force feeding of hunger-striking prisoners at the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

Guantanamo Bay detention camp The Guantanamo Bay detention camp, also known as GTMO ( ), GITMO ( ), or simply Guantanamo Bay, is a United States military prison within Naval Station Guantanamo Bay (NSGB), on the coast of Guantánamo Bay, Cuba. It was established in 2002 by p ...

s.Photos from Guantanamo’s force-feeding facilities
Washington Post 10 May 2013

References

External links

* {{official website, https://ensure.com/ Dietary supplements Abbott Laboratories