''Enchufe.tv'' is an

Ecuadorian Ecuadorians () are people identified with the South American country of Ecuador. This connection may be residential, legal, historical or cultural. For most Ecuadorians, several (or all) of these connections exist and are collectively the source o ...

comedy entertainment brand produced by
2bLatam
'. Based in Quito, Ecuador, it consists of comedic sketches viewed primarily on it
YouTube
channel, it
Facebook
page and other social media as well as on television channels and AVOD platforms in Latin America and the U.S. As of December, 2024, their

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

channel has nearly 28 million subscribers, their Facebook page over 16 million, their Instagram account more than 4 million and thei
TikTok
page more than 7 million followers. Their total social media reach is more than 58 million. Enchufe.tv is also watched as season compilations in Latin America and the U.S. in

Teleamazonas Teleamazonas is an Ecuadorian television network that was launched on 22 February 1974. It is one of the major television networks in the country. It was founded by Antonio Granda Centeno and has two feeds: one produced in Quito and broadcast in ...

TNT Troponin T (shortened TnT or TropT) is a part of the troponin complex, which are proteins integral to the contraction of skeletal and heart muscles. They are expressed in skeletal and cardiac myocytes. Troponin T binds to tropomyosin and helps ...

, Pluto.tv,

Vix VIX is the ticker symbol and popular name for the Chicago Board Options Exchange's CBOE Volatility Index, a popular measure of the stock market's expectation of volatility based on S&P 500 index options. It is calculated and disseminated on a ...

, Canela.tv and other local TV channels and AVOD platforms.

History

In 2011, four Ecuadorian film students: Leonardo Robalino, Christian Moya, Martín Domínguez and Jorge Ulloa discussed the current state of audiovisual production in Ecuador in the back of a pickup truck. As a result, and after being rejected by every TV station in their home country, they decided to produce short videos, using the internet as their primary medium of exhibition with fewer restrictions than traditional media outlets. Shortly, they created their production company, ''Touché Films'', and on November 13, 2011, the ''Enchufe.tv''

channel was created, airing several comedy sketches, ''El peor casting'' (The Worst Casting) being its first. During its first season, sketches between 4 and 5 minutes long were uploaded every Sunday, while shorts known as "microYAPA" (between 10 and 60 seconds) were uploaded on Tuesdays. Every Thursday a "Promo" was released, providing a preview of the upcoming Sunday sketch. By July 2012, the Enchufe.tv YouTube channel reached 71,000 subscribers and their videos received over 78 million views, racking up 500,000 hits per day making them the most popular Ecuadorian

channel on the web. Until mid-2012, viewership came primarily from

Ecuador Ecuador, officially the Republic of Ecuador, is a country in northwestern South America, bordered by Colombia on the north, Peru on the east and south, and the Pacific Ocean on the west. It also includes the Galápagos Province which contain ...

, followed by

Mexico Mexico, officially the United Mexican States, is a country in North America. It is the northernmost country in Latin America, and borders the United States to the north, and Guatemala and Belize to the southeast; while having maritime boundar ...

. On April 16, 2012, the protagonist of Pescador, Andrés Crespo, made a guest appearance in the skit with ''Las Amigas de Camilo con Blanquito''. On May 13, 2012, the Mothers Day video ''Mami, mami, mami'', reached a record of 3.2 million visitors. On July 23, 2012, Enchufe.tv aired a video called ''ME GUSTA'', reaching 1.5 million views in less than 48 hours and inspiring approximately 100 video responses, becoming a trending video from

Russia Russia, or the Russian Federation, is a country spanning Eastern Europe and North Asia. It is the list of countries and dependencies by area, largest country in the world, and extends across Time in Russia, eleven time zones, sharing Borders ...

to the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

. On October 8, 2012, the ''Compra Condones'' sketch was released, eventually becoming the most viral video released by the channel, reaching over 10 million views to date. In September 2013, ''Enchufe.tv'' aired its first season (compilation of sketches) reaching a broader Ecuadorian audience on

Ecuavisa Ecuavisa is an Ecuadorian free-to-air television network that was launched on March 1, 1967, on Quito's channel 8 and Guayaquil's channel 2. It is one of the leading TV networks in the country. The channel has an international feed named Ecua ...

, an Ecuadorian television station. By then they already had more than seven million subscribers and 1 million daily visits, as well as 1 million "likes" on

Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...

. According to data analysis provided by different platforms, by December, 2022 their largest online audience is in Mexico, followed by Ecuador,

Colombia Colombia, officially the Republic of Colombia, is a country primarily located in South America with Insular region of Colombia, insular regions in North America. The Colombian mainland is bordered by the Caribbean Sea to the north, Venezuel ...

Peru Peru, officially the Republic of Peru, is a country in western South America. It is bordered in the north by Ecuador and Colombia, in the east by Brazil, in the southeast by Bolivia, in the south by Chile, and in the south and west by the Pac ...

and Bolivia. On November 3, 2013, YouTube awarded ''Enchufe.tv'' a ''Golden Play Award'', attributed to YouTube channels with over 1 million subscribers on the occasion of the first

YouTube Music Awards The YouTube Music Awards (commonly abbreviated as YTMA) was an awards show presented by the American video platform YouTube to honor the best in the music video medium. History For the 2013 edition, the YTMAs were held at Pier 36 in New York C ...

. On September 7, 2014, ''Enchufe.tv'' won the "Audience Choice Show of the Year" award at the

Streamy Awards The YouTube Streamy Awards, also known as the Streamy Awards or Streamys, are an awards show presented annually by Dick Clark Productions and Tubefilter to recognize excellence in online video, including directing, acting, producing, and wr ...

. On December 9, 2015, ''Enchufe.tv'' made a cameo in

YouTube Rewind ''YouTube Rewind'' (stylized as ''YouTube ЯEWIND'') was an annual year-in-review web series that was produced by YouTube and Portal A Interactive from 2010 to 2019. The videos were summaries of each year's viral videos, events, trends, and mu ...

2015. and in 2016, ''Encufe.tv'' made their second YouTube Rewind appearance in YouTube Rewind 2016.

Genre and Style

The sketches feature Latin American idiosyncrasies, reflecting on everyday life while leaving aside stereotypes and discrimination. Their stories are based on the ironies of personal experiences, popular sayings, traditions, family and couple relationships and parodies of pop culture among others, resulting in a very comical mix that appeals to a wide audience.

Notable sketches

#''The Worst Casting'': The first sketch Touché Films ever made for Enchufe.tv. It is about the unique situations that casting presents. #''Mission: Carnaval (Ecuadorian FPS)'': In this parody of the first person shooter video game,

Call of Duty ''Call of Duty'' is a first-person shooter military video game series and media franchise published by Activision, starting in 2003. The games were first developed by Infinity Ward, then by Treyarch and Sledgehammer Games. Several spin-of ...

, using the national holiday of

carnaval Carnival (known as Shrovetide in certain localities) is a festive season that occurs at the close of the Christian pre-Lenten period, consisting of Quinquagesima or Shrove Sunday, Shrove Monday, and Shrove Tuesday or Mardi Gras. Carnival typi ...

as the backdrop, water balloons, eggs, flour and water pistols are used in place of firearms to attack passers by. #''Mommy mommy mommy (Mother's Day)'': This sketch is about a mother who can't stand her annoying son with his non-stop questioning about everything, in addition to his bad grades. During an attempt to trap and punish him, he gives her a Mother's Day card reminding her that he loves her. The sketch ends with a hug between mother and son. #''Camilo's amigas with Blanquito'': Three rowdy teenage girls try to socialize with local celebrity Andrés Crespo, who plays the protagonist Blanquito of the Ecuadorian film "Pescador" while riding in his car. They get him into trouble with the authorities by having alcohol in his car and drinking underage. The sketch ends with a session of selfies during Crespo's arrest. #''ME GUSTA'': This is the first video to step outside of the normal structure of the average Enchufe.tv sketch. In this video whenever someone likes a particular thing or situation they are ambushed by a character with the well-known

meme A meme (; ) is an idea, behavior, or style that Mimesis, spreads by means of imitation from person to person within a culture and often carries symbolic meaning representing a particular phenomenon or theme. A meme acts as a unit for carrying c ...

rage comic A rage comic is a short cartoon strip using a growing set of pre-made cartoon faces, or rage faces, which usually express rage or some other simple emotion or activity. They are usually crudely drawn in Microsoft Paint or other simple drawing pr ...

ME GUSTA face in place of their head. This character is always accompanied by the same song, and after spitting on a normal person's face with the rage comic LOL face, the normal person is transformed into the same kind of ME GUSTA character as the original one from the beginning of the video. After the transformation they both dance in the same peculiar manner. At the end a lady who happens to be cooking hits the ME GUSTA guy on the head with a pan after she expresses her liking of what she was doing. The ME GUSTA guy is left on the floor with blood on his face. #''Buying Condoms'': Chichico, a young man who goes to the pharmacy somewhat shamefully, needs to buy condoms for the first time. Although he attempts to do so cautiously, it seems as if everyone around him becomes aware of and involved in what he is attempting to buy, including his uncle who happens to be there too. It turns out that he is the millionth customer that day, and a camera crew broadcasts his purchase nationwide. His girlfriend's father sees the broadcast, and forbids his daughter from seeing Chichico further. When he shamefully returns to the car to give his friend the condoms he had asked for, the friend replies that he asked not for condoms, or "condones" in Spanish, but for "cordones" (Spanish for shoelaces), thus the entire affair could have been averted if not for a tragic misunderstanding. #''Trailer, Chavo the Movie'': This sketch is a parody trailer for a fake movie spinoff based on the Mexican sitcom ''

El Chavo ''El Chavo'' ("The Kid/The Boy", Spanish also meaning "Cent (currency), cent"), also known as ''El Chavo del Ocho'' ("The Kid/Boy from Number Eight") during its earliest episodes, is a Mexican sitcom, television sitcom series created by Chespi ...

''. It is also a tribute to the show's star/creator

Chespirito Roberto Mario Gómez Bolaños (21 February 1929 – 28 November 2014), more commonly known by his stage name Chespirito, or "Little William Shakespeare, Shakespeare", was a Mexican actor, comedian, screenwriter, humorist, director, produce ...

(Roberto Gómez Bolaños). It has a similar plot to ''

The Da Vinci Code ''The Da Vinci Code'' is a 2003 mystery thriller novel by Dan Brown. It is “the best-selling American novel of all time.” Brown's second novel to include the character Robert Langdon—the first was his 2000 novel '' Angels & Demons''� ...

''. The sketch features two agents, one American and the other Middle Eastern. The agents are searching for the real name of El Chavo. The trailer also briefly explores the darker and perhaps more sexual sides of the beloved sitcom characters. The trailer ends with the American agent discovering Gómez Bolaños' other character

El Chapulín Colorado () is a Mexican television comedy series that aired from 1973 to 1979 and parodied superhero shows. It was created by actor and comedian Chespirito, who also played the main character. It was first aired by Televisa in 1973 in Mexico, a ...

's classic squeaky hammer in the desert.

Production

''Enchufe.tv´s'' general manager is Leonardo Robalino, the creative director is Jorge Ulloa, general producer Martín Domínguez, Andrés Centeno executive producer and cinematographer Christian Moya, all co-owners of the production company ''Touché Films''.

Awards

*Golden Play from

2013 for became reach to the 1 million subscribers. *Audience Choice Show of the Year from

2014 for audience vote.

Cast

*Orlando Herrera *Carolina Pérez *Raúl Santana *Jorge Ulloa *Leonardo Robalino *Nataly Valencia *Daniel Paez *Andrés Arteaga *Carla Yépez *Esteban Jaramillo *Francisco Viñachi *Jorge Alejandro Fegan *Maya Villacreses *Mosquito Mosquera *Christoph Baumann *Erika Russo *Alejandro Lalaleo (screenwriter)

References

External links

YouTube Channel
{{Streamy Awards Audience Choice Winners Internet memes Black comedy web series Comedy-related YouTube channels Ecuadorian entertainment websites Streamy Award-winning channels, series or shows Surreal comedy Surreal comedy web series Ecuadorian comedy Spanish-language YouTubers