''Enchantimals'' is a

media franchise A media franchise, also known as a multimedia franchise, is a collection of related media in which several derivative works have been produced from an original creative work of fiction, such as a film, a work of literature, a television program, o ...

-supported toy line launched on July 18, 2017, by American multinational toy company

Mattel Mattel, Inc. ( ) is an American multinational corporation, multinational toy manufacturing and entertainment company headquartered in El Segundo, California. Founded in Los Angeles by Harold Matson and the husband-and-wife duo of Ruth Handler, ...

as a companion to '' Ever After High'' and the second spin-off to ''

Monster High Monster High is an American multimedia-supported fashion doll franchise created by toy designer Garrett Sander and launched by Mattel in 2010. Aimed at children ages 7–14, the franchise features characters inspired by monster movies, sci-fi ...

''. The line consists of

human–animal hybrid A human–animal hybrid and animal–human hybrid is an organism that incorporates elements from both humans and non-human animals. Technically, in a ''human–animal Hybrid (biology), hybrid'', each cell has both human and non-human genetic mate ...

s and their woodland creature pets who live in a fictional setting of Everwilde. The ''Enchantimals'' media include a web series, books, and a television special. The franchise development began in late 2015, it was announced in October 2016, and its toys were first released in June 2017.

Development and release

Development began in late 2015 after ''Ever After High'' dolls ceased production. It was announced on October 12, 2016, and toys were first released in June 2017. The franchise originally began as part of the '' Ever After High'' franchise with the characters as smaller, animal-themed pixies. Trademarks were filed on January 14, 2016, for a line called "Pixie World", which was to be a pixie-centric arc that was to follow the introductions of two groups of pixies in mid December, 2015 and early June, 2016. Following the discontinuation of the ''EAH'' toy line, the "Pixie World" line was scrapped, but served as the basis for ''Enchantimals''. However, its heritage speaks only from its core concepts and is thus farther removed from its predecessors than ''Ever After High'' was from ''Monster High''. ''Enchantimals'' has not received similar marketing, being only recognizable as part of the greater whole due to similarities. It is unknown if this is intentional as a means for Mattel to start afresh, which is suggested by the avoiding of the high school setting, or a consequence of the cancellation and rebooting of the older two franchises. Like its predecessors with ''Bratz'' and ''Disney Princess'', ''Enchantimals'' takes a cue or two from competing doll franchises.

My Little Pony ''My Little Pony'' (''MLP'') is a toy line and media franchise developed by American toy company Hasbro. The first toys were developed by Bonnie Zacherle, Charles Muenchinger, and Steve D'Aguanno, and were produced in 1981. The ponies feature ...

's 2010 incarnation and its spin-off '' Equestria Girls'', as well as the 2012 ''Littlest Pet Shop'' toy line, all done by Mattel's long-time main rival

Hasbro Hasbro, Inc. (; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational corporation, multinational toy manufacturing and entertainment holding company founded on December 6, 1923 by Henry, Hillel and Herma ...

, is the inspiration of ''Enchantimals'' themes of nature and group-based friendship. Mattel looked on into them as Hasbro made a deal with

Disney The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Di ...

to produce newer licensed toys and games. Mattel itself has pointed at the "popular animal aesthetic s seen insocial media filters" as a direct inspiration for the franchise, though whether this means the earlier pixies were based on the filters or if the filters account for the design difference between the pixies and the Enchantimals is not specified. The choice for the small size of the ''Enchantimals'' dolls has been ascribed to the market influence of the 2014 franchise '' Shopkins'' with emphasis on its 2015 doll spinoff ''Shoppies''.

Characters

Friendship Forest inhabitants

* Bren Bear (voiced by Rebecca Shoichet, Rachel Butera) * Hixby Hedgehog * Ohana Owl * Raelin Raccoon * Sancha Squirrel (voiced by Kimberly Woods) * Kani & Yawn - owls of Ohana * Pester & Romy - raccoons of Raelin * Pointer - hedgehog of Hixby * Snore & Zia - bears of Bren (Snore voiced by Rebecca Shoichet and Larissa Gallagher) * Stumper - squirrel of Sancha

Frozenwood inhabitants

* Pawbry Polar Bear * Preena Penguin (voiced by Rebecca Shoichet, Larissa Gallagher) * Winsley Wolf (voiced by Polly Eachus) * Jayla - penguin of Preena (voiced by Rebecca Shoichet,

Kate Higgins Catherine Davis Higgins is an American voice actress, singer and jazz pianist. She is best known for her voice-acting roles of Sakura Haruno in ''Naruto'', Miles "Tails" Prower in the video game series ''Sonic the Hedgehog'', Frankie Stein i ...

and Larissa Gallagher) * Melt - polar bear of Pawbry * Trooper - wolf of Winsley

Grazy Grasslands inhabitants

* Cherish Cheetah (voiced by Noveen Crumbie) * Ekaterina Elephant (voiced by Salome Mergia) * Fanci Flamingo (voiced by

Karen Strassman Karen Strassman is an American actress who has provided English language voices for Japanese anime shows, animation, and video games. Some of her major roles are Kallen Stadtfeld in the '' Code Geass'' series, Miyuki Takara in '' Lucky Star'', N ...

) * Gillian Giraffe (voiced by Jeannie Elias) * Liora Lion * Merit Monkey (voiced by

Salli Saffioti Salli Saffioti (born June 11) is an American actress. She is known for voicing roles in

video game

s including

) * Zelena Zebra (voiced by Francesca Manzi) * Antic - elephant of Ekaterina * Compass - monkey of Merit * Hoofette - zebra of Zelena * Kiba & Swash - flamingos of Fanci * Pawl - giraffe of Gillian (voiced by Jeannie Elias) * Quick-Quick - cheetah of Cherish (voiced by Noveen Crumbie) * Snazzy - lion of Liora

Harvest Hills inhabitants

* Cailey Cow * Cambrie Cow (voiced by

Salli Saffioti Salli Saffioti (born June 11) is an American actress. She is known for voicing roles in

video game

s including

) * Ciesta Cat (voiced by Paula Rhodes) * Dinah Duck (voiced by

Lizzie Freeman Elizabeth Rose Freeman (born November 2, 1992) is an American voice actress from Oklahoma City. She is known for providing the English voices of Trish Una in '' JoJo's Bizarre Adventure: Golden Wind'', Chizuru Mizuhara in ''Rent-A-Girlfriend'', ...

) * Haydie Horse (voiced by Paula Rhodes) * Lluella Llama * Lorna Lamb (voiced by Patty Mattson) * Mayla Mouse * Petya Pig * Redward Rooster * Banana, Butter, Corn & Sloh - ducks of Dinah * Cheese, Mac & Ricotta - cows of Cambrie * Climber - cat of Ciesta * Cluck - rooster of Redward * Curdle - cow of Cailey * Flag - lamb of Lorna * Fleecy - llama of Lluella * Fondue - mouse of Mayla * Nisha & Streusel - pigs of Petya * Trotter - horse of Haydie

Junglewood inhabitants

* Andie Alligator * Effie Elephant (voiced by Cristina Valenzuela) * Hedda Hippo * Karina Koala * Larissa Lemur (voiced by

Tara Sands Tara Sands is an American voice actress and co-host of Cartoon Network's ''Fridays'' from 2005 to 2007. Sands has voiced in anime dubs and cartoons, including Bulbasaur in the ''Pokémon'' anime series, Spyler in '' I Spy'', Kari Kamiya in '' ...

) * Mika Monkey (voiced by Kimberly Woods) * Patter Peacock (voiced by Sabrina Pitre, Jonquil Goode) * Peeki Parrot (voiced by Melissa Mabie) * Prue Panda * Sela Sloth (voiced by Cindy Robinson) * Tadley Tiger * Tamika Tree Frog (voiced by Cindy Robinson) * Tanzie Tiger * Burst - tree frog of Tamika * Dab - koala of Karina * Flap - peacock of Patter (voiced by

Benjamin Diskin Benjamin Diskin (born August 25, 1982) is an American actor. Early life Diskin was born on August 25, 1982 in Los Angeles County, California to a Jewish family. Career In 1991, Diskin won the "Outstanding Young Ensemble Cast in a Motion Pictur ...

and Doug Erholtz) * Kitty - white tiger of Tadley * Lake - hippopotamus of Hedda * Marshy - alligator of Andie * Nari - panda of Prue * Ringlet - lemur of Larissa * Sheeny - parrot of Peeki * Sway - elephant of Effie * Swing - monkey of Mika * Treebody - sloth of Sela * Tuft - tiger of Tanzie

Petal Park inhabitants

* Baxi Butterfly * Beetrice Bee * Cay Caterpillar * Dara Dragonfly * Ladelia Ladybug * Saxon Snail * Dawdle - snail of Saxon * Pollen - bee of Beetrice * Scriggly - caterpillar of Cay * Swift - dragonfly of Dara * Vine - ladybug Ladelia * Wingrid - butterfly Baxi

Royal Isle inhabitants

* Alessandro Lion * Ambrose Unicorn * Bannon Bear * Braylee Bear * Brystal Bunny * Deanna Dragon (voiced by

Cristina Vee Cristina Danielle Valenzuela (born July 11, 1987), known professionally as Cristina Vee, or Cristina "Vee" Valenzuela, is an American voice actress. She provides voices for English dubs of anime, animation, and video games. Early life and ed ...

) * Fabrina Fox * Falon Phoenix * Maura Mermaid * Paolina Pegasus * Peola Pony * Queen Daviana Deer * Queen Paradise Peacock * Queen Unity Unicorn * Sarely Swan * Bowey - bear of Bannon * Catch - lion of Alessandro * Climmer - unicorn of Ambrose * Frisk - fox of Fabrina * Glide - fish of Maura * Grace, Scramble & Spring - bunnies of Brystal * Grassy - deer of Queen Daviana * Honey - bear of Braylee * Petite - pony of Peola * Pointe - swan of Sarely * Rainbow - peacock of Queen Paradise * Roast, Steam & Whisk - dragons of Deanna * Stepper - unicorn of Queen Unity * Sunrise - phoenix of Falon * Wingley - pegasus of Paolina

Snowy Valley inhabitants

* Bevy Bunny (voiced by

Debi Derryberry Debi Derryberry (''née'' Greenberg; born September 27, 1960) is an American voice actress who has provided voices for a number of animations and video games. She is best known for voicing Jimmy Neutron, the titular protagonist of the Jimmy Neutr ...

) * Hawna Husky (voiced by

Sarah Anne Williams Sarah Anne Williams is an American voice actress. She currently resides in Los Angeles. In anime, she is known for her performances as Nonon Jakuzure in '' Kill la Kill'', Sayaka Miki in ''Puella Magi Madoka Magica'', Lisbeth in ''Sword Art ...

) * Nadie Narwhal * Odele Owl * Patterson Penguin (voiced by Jordan Quisno) * Pristina Polar Bear (voiced by Cassandra Lee Morris) * Rainey Reindeer * Sashay Seal * Sharlotte Squirrel * Sybill Snow Leopard (voiced by Alex Cartana) * Bubbler - seal of Sashay * Cruise, Patrol, & Voyage - snowy owls of Odele * Diver, Glacier, & Paddle - polar bears of Pristina * Flake - snow leopard of Sybill * Gallop, Jogger, & Marathon - reindeers of Rainey * Jump - bunny of Bevy * Sword - narwhal of Nadie * Tux - penguin of Patterson * Walnut - squirrel of Sharlotte * Whiped Cream - husky of Hawna

Sunny Savanna inhabitants

* Esmeralda Elephant (Voiced by) * Gabriela Gazelle (Voiced by) * Griselda Giraffe (Voiced by) * Kamilla Kangaroo (Voiced by) * Lacey Lion (Voiced by) * Ofelia Ostrich (Voiced by) * Zadie Zebra (Voiced by) * Antenna & Stompah - giraffe and elephant of Griselda * Feathers, Flapper, & Rapid - ostriches of Ofelia * Graceful, Mammoth, & Prunie - elephants of Esmeralda * Joey, Stachel & Tote - kangaroos of Kamilla * Manesy - lion of Lacey * Racer - gazelle of Gabriela * Ref - zebra of Zadie

Wishing Waters inhabitants

* Cameo Crab * Clarita Clownfish * Dolce Dolphin * Jessa Jellyfish * Sandella Seahorse * Starling Starfish * Taylee Turtle * Bounder - turtle of Taylee * Cackle - clownfish of Clarita * Chela & Courtney - crabs of Cameo * Idyl & Ripple - starfishes of Starling * Kira & Serafina - seahorses of Sandella * Largo - dolphin of Dolce * Marisa - jellyfish of Jessa

Wonderwood inhabitants

* Blyss Bunny * Bree Bunny (voiced by

Maryke Hendrikse Marÿke Hendrikse ( ; born February 23, 1979) is a Canadian voice actress. She has played several roles in anime, most notably Revy in '' Black Lagoon'' and Lunamaria Hawke in '' Gundam Seed Destiny''. She is also known for her roles as Susan ...

, Rachel Butera) * Danessa Deer (voiced by Diana Kaarina,

) * Felicity Fox (voiced by

Kazumi Evans Kazumi Evans (born September 14, 1989) is a Canadian actress. She began her career as a contestant on the CBC's '' Triple Sensation''. As a voice actress, she has voiced Saffi on ''Bob the Builder ''Bob the Builder'' is a British anima ...

Julie Ann Taylor Julie Ann Taylor (née Pickering, born January 29, 1966)Birthday references: * * is an American voice actress who is best known for her role of Ai Tanabe in '' Planetes'', Mutsumi Otohime in '' Love Hina'', Yukari Hayasaka in '' Paradise Kiss'' ...

) * Fluffy Bunny * Saffi Swan * Sage Skunk (voiced by Rebecca Shoichet, Rachel Butera) * Patter Peacock (Recently moved) (voiced by Sabrina Pitre, Jonquil Goode) * Caper - skunk of Sage (voiced by Rebecca Shoichet and Rachel Butera) * Flap - peacock of Patter * Flick - fox of Felicity (voiced by

and Michelle Ruff) * Mop - bunny of Fluffy * Oatsy - bunny of Blyss * Poise - swan of Saffi * Sprint - deer of Danessa (voiced by Sam Vincent and Doug Erholtz) * Twist - bunny of Bree (voiced by

and Rachel Butera)

Media

The by-products from Mattel's media strategy with Enchantimals include a web series, books and a television special.

References

External links

* {{Mattel Mattel Mattel franchises Products introduced in 2017