Edward "Ted" Castronova is a professor of media at
Indiana University Bloomington
Indiana University Bloomington (IU Bloomington, Indiana University, IU, IUB, or Indiana) is a public university, public research university in Bloomington, Indiana, United States. It is the flagship university, flagship campus of Indiana Univer ...
. He is known in particular for his work on the economies of
synthetic worlds.
Biography
Castronova obtained a BS in international affairs from
Georgetown University
Georgetown University is a private university, private Jesuit research university in Washington, D.C., United States. Founded by Bishop John Carroll (archbishop of Baltimore), John Carroll in 1789, it is the oldest Catholic higher education, Ca ...
in 1985 and a PhD in economics from the
University of Wisconsin–Madison
The University of Wisconsin–Madison (University of Wisconsin, Wisconsin, UW, UW–Madison, or simply Madison) is a public land-grant research university in Madison, Wisconsin, United States. It was founded in 1848 when Wisconsin achieved st ...
in 1991. In between, he spent 18 months studying German postwar reconstruction and social policy at universities and research institutes in
Mannheim
Mannheim (; Palatine German language, Palatine German: or ), officially the University City of Mannheim (), is the List of cities in Baden-Württemberg by population, second-largest city in Baden-Württemberg after Stuttgart, the States of Ger ...
,
Frankfurt
Frankfurt am Main () is the most populous city in the States of Germany, German state of Hesse. Its 773,068 inhabitants as of 2022 make it the List of cities in Germany by population, fifth-most populous city in Germany. Located in the forela ...
, and
Berlin
Berlin ( ; ) is the Capital of Germany, capital and largest city of Germany, by both area and List of cities in Germany by population, population. With 3.7 million inhabitants, it has the List of cities in the European Union by population withi ...
. From 1991 to 2000, he worked as an assistant and then associate professor of public policy and political science at
University of Rochester
The University of Rochester is a private university, private research university in Rochester, New York, United States. It was founded in 1850 and moved into its current campus, next to the Genesee River in 1930. With approximately 30,000 full ...
, after which he became an associate professor of economics in the College of Business and Economics at
California State University, Fullerton. In the fall 2004, he joined the faculty of
Indiana University Bloomington
Indiana University Bloomington (IU Bloomington, Indiana University, IU, IUB, or Indiana) is a public university, public research university in Bloomington, Indiana, United States. It is the flagship university, flagship campus of Indiana Univer ...
as an associate professor of telecommunication and cognitive science, later becoming a full professor and also the director of graduate studies in the department.
His works on synthetic worlds and their economies, and on ''
EverQuest'' in particular, have attracted considerable attention. His paper on
Norrath, a fictional planet in the EverQuest universe,
Virtual Worlds: A First-Hand Account of Market and Society on the Cyberian Frontier (2001)' is available on
SSRN. It claims, for example, that Norrath has a
GNP per capita somewhere between that of
Russia
Russia, or the Russian Federation, is a country spanning Eastern Europe and North Asia. It is the list of countries and dependencies by area, largest country in the world, and extends across Time in Russia, eleven time zones, sharing Borders ...
and
Bulgaria
Bulgaria, officially the Republic of Bulgaria, is a country in Southeast Europe. It is situated on the eastern portion of the Balkans directly south of the Danube river and west of the Black Sea. Bulgaria is bordered by Greece and Turkey t ...
, higher than that of
China
China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...
and
India
India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...
, and that a unit of ''EverQuest'' currency is worth more than the
Yen or
Lira
Lira is the name of several currency units. It is the current Turkish lira, currency of Turkey and also the local name of the Lebanese pound, currencies of Lebanon and of Syrian pound, Syria. It is also the name of several former currencies, ...
.
He is one of four founders (along with
Julian Dibbell, Dan Hunter and Greg Lastowka) of the game research blog
Terra Nova. He also created the
Indiana University
Indiana University (IU) is a state university system, system of Public university, public universities in the U.S. state of Indiana. The system has two core campuses, five regional campuses, and two regional centers under the administration o ...
Ludium game conferences which were built on the structure of a collaborative game environment.
In 2008, he and his team finished work on a
MacArthur Foundation-supported academic experiment in
massively multiplayer online gaming, ''
Arden: The World of Shakespeare''. They documented that people in fantasy games act in an economically normal way, purchasing less of a product when prices are higher, all other things being equal. This finding may open the way for future study in synthetic worlds of real economic behavior. Castronova said of the results, "Being an elf doesn't make you turn off the rational economic calculator part of your brain.".
[Final results for Arden project]
In 2014, he co-authored a book with economic sociologist,
Vili Lehdonvirta, "Virtual Economies: Design and Analysis", which consisted of information regarding research, design, and the creation of virtual economies, published by MIT Press.
In 2018, he released a board game called ''American Abyss'', set in a second US civil war that erupts in 2040. It is a modification of the
COIN game ''Andean Abyss''; it uses the same game mechanics and likewise features four factions, but here, they represent the
federal government of the United States
The Federal Government of the United States of America (U.S. federal government or U.S. government) is the Federation#Federal governments, national government of the United States.
The U.S. federal government is composed of three distinct ...
,
American drug cartels and criminals,
Antifa, and members of
National Rifle Association
The National Rifle Association of America (NRA) is a gun rights advocacy group based in the United States. Founded in 1871 to advance rifle marksmanship, the modern NRA has become a prominent Gun politics in the United States, gun rights ...
and
Tea Party movement.
According to Castronova, the game's main message is that a second American Civil War would be a prolonged conflict with many casualties but no real winner, with Castronova writing "Nobody wins; it is a dumpster fire."
Papers
*
* Castronova, Edward. "Virtual Worlds: A First-Hand Account of Market and Society on the Cyberian Frontier,
''CESifo Working Paper No. 618'' December 2001.
* Castronova, Edward. "On Virtual Economies,
''CESifo Working Paper Series No. 752'' July 2002.
* Castronova, Edward. "The Price of 'Man' and 'Woman': A Hedonic Pricing Model of Avatar Attributes in a Synthethic World,
''CESifo Working Paper Series No. 957'' June 2003.
Media
BBC News - Virtual gaming worlds overtake NamibiaNorrath Economic Report Now Available - Slashdot.org on Castronova's report*
ttp://tedxtalks.ted.com/video/TEDxBloomington-Edward-Castrono Video "Be A Gamer" TEDx (2011)
Books
* Edward Castronova. ''Synthetic Worlds'', University of Chicago Press (2005).
* Edward Castronova. ''Exodus to the Virtual World''
Palgrave Macmillan(2007).
* Edward Castronova. ''Wildcat Currency''. Yale University Press (2014).
* Edward Castronova. ''Virtual Economies'': Design and Analysis. (2014), With Vili Lehdonvirta ISBN 0262535068
See also
*
Virtual economy
A virtual economy (or sometimes synthetic economy) is an emergence, emergent economy existing in a virtual world, usually exchanging virtual goods in the context of an online game, particularly in massively multiplayer online games (MMOs). Peop ...
*
EverQuest
*''
Arden: The World of Shakespeare''
*
Terra Nova (blog)
References
External links
Edward Castronova's webpage"Synthetic worlds – real community, real money" article in vodafone-receiver magazine nr.19Terra Nova Blog*
{{DEFAULTSORT:Castronova, Edward
Year of birth missing (living people)
Living people
American mass media scholars
Walsh School of Foreign Service alumni
University of Wisconsin–Madison College of Letters and Science alumni
Indiana University faculty
MUD scholars