easyrec is an

open-source program Open-source software (OSS) is computer software that is released under a license in which the copyright holder grants users the rights to use, study, change, and distribute the software and its source code to anyone and for any purpose. Open ...

that provides

personalized Personalization (broadly known as customization) consists of tailoring a service or a product to accommodate specific individuals, sometimes tied to groups or segments of individuals. A wide variety of organizations use personalization to improv ...

recommendations using RESTful Web services to be integrated into Web enabled applications. It is distributed under the

GNU General Public License The GNU General Public License (GNU GPL or simply GPL) is a series of widely used free software licenses that guarantee end user In product development, an end user (sometimes end-user) is a person who ultimately uses or is intended to ulti ...

by the Studio Smart Agent Technologies and hosted at

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. It is written in

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, uses a

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database and comes with an administration tool.

History

The development of easyrec, an implementation of the ''Adaptive Personalization'' approach, started in the course of several research and development projects conducted by the Studio Smart Agent Technologies in close cooperation with international companies. During the year of 2008 the core functionality of easyrec was developed forming the basis of research prototypes focusing on the music domain (e.g. MusicExplorer). In June 2009 a beta version of easyrec, containing basic administration features, was integrated into a movie streaming portal for evaluation purposes. Furthermore, in September 2009 easyrec was awarded a special recognition in the category “Award for Innovations – IT Innovations for an economic upswing” by the jury of the

Austria Austria, , bar, Östareich officially the Republic of Austria, is a country in the southern part of Central Europe, lying in the Eastern Alps. It is a federation of nine states, one of which is the capital, Vienna, the most populous ...

n state prize for multimedia and e-business. After a comprehensive refactoring phase and the integration of the evaluation results easyrec was published on SourceForge on 18 February 2010. In course of the

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tradeshow 2011 in Hanover easyrec has been awarded the German “INNOVATIONSPREIS-IT 2011”.

Principles

The following five primary goals guided the development of easyrec. * It should be a ready-to-use application, not another algorithmic framework * It should be easy to use, concerning installation, integration and administration * It should be robust and scalable for serving real world applications * It should be free of charge, so that anyone can profit from personalization features * It should rely on a community-driven development

Uses

Although easyrec is a domain-agnostic, general purpose personalization system, the current Web service API is customized for providing online shops with item recommendations. Especially for small and medium enterprises, easyrec provides a low barrier entrance to personalization.

Features

A major feature of easyrec is a set of usage statistics and other business relevant information presented via an administration and management interface. Furthermore, the easyrec administrator is supported by a variety of administration and configuration functions including the manual import or adaptation of business rules. Integrators or developers benefit from the lightweight Web service APIs (REST and SOAP) as well as from the guided installation wizard. Concerning personalization functionality easyrec is providing the following services * unpersonalized recommendations of the form "other users also bought/viewed/...", etc. * personalized recommendation depending on individual preferences * rankings such as "most bought items", "most viewed...", etc. Additionally, as an integration showcase, a

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extension was developed and is bundled with the application. Currently additional features like further recommender algorithms and a plugin-system are evaluated and prepared for integration into the easyrec system.

Architecture

The underlying architecture of easyrec is designed to be robust and scalable—separating time-consuming computations from the task of online assembling of recommendations. easyrec is designed as a multi-layer system consisting of * a database layer as storage of user actions and pre-calculated business rules * an application layer for hosting online and offline recommendation services and * an API layer for various Web service interfaces. Moreover, the generator server contains different ''item association generators'' which create business rules that define a relation between two items.

Footnotes

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