EasyPizza (styled as easyPizza) was a short-lived pizza delivery franchise launched on 17 December 2004, owned by

EasyGroup EasyGroup Ltd (styled as easyGroup, or simply easy) is a British multinational corporation, multinational venture capital conglomerate (company), conglomerate founded in 1998. It is headquartered in London, United Kingdom and privately owned b ...

Overview

easyPizza offered a restricted menu and prices that varied according to demand. Cheaper pizzas were offered during off-peak periods and could command a premium during popular times. Additional discounts were obtained by ordering in advance rather than for immediate delivery. The pizzas were not freshly made but manufactured centrally then cooked from frozen, limiting customisation.

History

EasyGroup lost a High Court case against EasyPizza, a previously existing London-based

pizza delivery Pizza delivery is a service in which a pizzeria or pizza chain delivers a pizza to a customer. An order is typically made either by telephone or over the internet, in which the customer can request pizza type and size, and other items to be ...

chain who successfully accused EasyGroup of bullying and underhanded practices. As of 2017, the only option offered through the easypizza.com site was a re-direct to

Domino's Pizza Domino's Pizza, Inc., commonly referred to as Domino's, is an American multinational pizza restaurant chain founded in 1960 and led by CEO Russell Weiner. The corporation is Delaware General Corporation Law, Delaware-domiciled and headquartered ...

's website. Previously easyPizza had slated Domino's as a "big pizza rip-off". In March 2018 a separate website, ''easy.pizza'' was registered to People's Pizza Ltd; this is linked to People's Coffee Ltd, licensee of the ''easyCoffee'' marque. easyPizza and easyCoffee vending machines were displayed together a franchise exhibition in October 2018 suggesting plans to revive the pizza brand.

References

External links

easy.pizza
{{Pizza chains Pizza chains of the United Kingdom Online food ordering EasyGroup