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EDITED (formerly EDITD) is a retail intelligence company headquartered in London, England with offices worldwide including New York and Texas. The company produces real-time
data analytics Analytics is the systematic computational analysis of data or statistics. It is used for the discovery, interpretation, and communication of meaningful patterns in data, which also falls under and directly relates to the umbrella term, data sci ...
software intended for brands and retailers. Its products range across Market Intelligence to monitor the retail market worldwide for apparel, homeware and beauty products; Enterprise Intelligence to provide business analytics across ecommerce, physical stores and omnichannel teams; and Automation that combines signals from Market and Enterprise Intelligence. Its software is primarily used by apparel buyers, traders and merchandisers; however, anyone across a retail business from design to C-suite can use EDITED.


About

EDITED is a Retail Intelligence Platform designed to help retailers increase margins and generate more sales. Its founding product of the same name uses
web crawler Web crawler, sometimes called a spider or spiderbot and often shortened to crawler, is an Internet bot that systematically browses the World Wide Web and that is typically operated by search engines for the purpose of Web indexing (''web spider ...
s and
Artificial Intelligence Artificial intelligence (AI) is the capability of computer, computational systems to perform tasks typically associated with human intelligence, such as learning, reasoning, problem-solving, perception, and decision-making. It is a field of re ...
technology such as
Computer Vision Computer vision tasks include methods for image sensor, acquiring, Image processing, processing, Image analysis, analyzing, and understanding digital images, and extraction of high-dimensional data from the real world in order to produce numerical ...
to collect product and commercial data on over +3.7 billion SKUs generated by the online retail industry. With over 10 years of historical data, the Market Intelligence software allows users to analyze that data in order to gain competitive insights into the market. Some key components of the software are its ability to display product metrics for retail products currently on the market, including items’ pricing and sell out rates. In addition, the market product lets its users evaluate competitor assortment and industry-wide trend trajectories. This also includes a communications archive, where brands and retailers can pinpoint peak periods for seasonal updates and promotions. Data can help retailers decide which items to discount and how to set dynamic prices. Since its acquisition of DynamicAction, a leading internal retail analytics company, the EDITED product family includes an Enterprise Intelligence component, which connects 150+ enterprise and cloud data systems so users can pinpoint areas of opportunities across its business operations. With deep prescriptive business analytics, retailers and brands have insight into the profit centric metrics to take action on, including for demand, inventory, promotions, traffic and reviews. These product insights are overlaid directly on a retailer's website and merchandising tools. The combined signals from internal enterprise and external market data fuel the EDITED Automation arm to expedite decision making across a retail business. These triggers can adjust for product sorting, pricing, replenishment, targeted campaigns and more. With a global customer reach across 40 countries, EDITED is used by over 200 leading brands and retailers on six continents in countries as diverse as South Africa, Australia, China, Russia, Italy, Germany, South Korea, the United Kingdom and the United States. EDITED was founded by Geoff Watts and Julia Fowler in 2009. The company is backed by Wavecrest Growth Partners, Beringea UK and Hermes GPE. To date it has raised $34 million. In 2012, the company was featured in
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in Manchester in 1821 as ''The Manchester Guardian'' and changed its name in 1959, followed by a move to London. Along with its sister paper, ''The Guardian Weekly'', ''The Guardi ...
’s list of ‘East London’s 20 Hottest Tech Startups’. In April, 2015 it was included on
Business Insider ''Business Insider'' (stylized in all caps: BUSINESS INSIDER; known from 2021 to 2023 as INSIDER) is a New York City–based multinational financial and business news website founded in 2007. Since 2015, a majority stake in ''Business Inside ...
’s list of ‘25 Companies That Are Revolutionizing Retail’. The company also placed third in
Fast Company ''Fast Company'' is an American business magazine published monthly in print and online, focusing on technology, business, and design. It releases six print issues annually. History ''Fast Company'' was founded in November 1995 by Alan Webb ...
’s 2014 list of ‘The World’s Top 10 Most Innovative Companies in Style’. In 2017, it won
Retail Week Retail Week is a London-based news website, data service, events producer and previously a magazine covering the retail industry, primarily in the United Kingdom. History and profile Founded in 1988 by financial journalist Patience Wheatcroft ...
's Retail Tech Supplier of the Year, and was ranked one of the Five Best Companies to Work for in Europe by Meritocracy. In 2021, EDITED acquired leading retail analytics company, DynamicAction.


References

{{reflist Technology companies based in London British companies established in 2009