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DuPont analysis (also known as the DuPont identity, DuPont equation, DuPont framework, DuPont model or the DuPont method) is an expression which breaks ROE (
return on equity The return on equity (ROE) is a measure of the profitability of a business in relation to the equity. Because shareholder's equity can be calculated by taking all assets and subtracting all liabilities, ROE can also be thought of as a return on ''a ...
) into three parts. The name comes from the
DuPont DuPont de Nemours, Inc., commonly shortened to DuPont, is an American multinational chemical company first formed in 1802 by French-American chemist and industrialist Éleuthère Irénée du Pont de Nemours. The company played a major role in ...
company that began using this formula in the 1920s. DuPont explosives salesman
Donaldson Brown Frank Donaldson Brown (February 1, 1885 – October 2, 1965) was a financial executive and corporate director with both DuPont and General Motors Corporation. He is the originator of DuPont analysis, a widely used technique in finance. He ...
invented the formula in an internal efficiency report in 1912.


Basic formula

* Profitability: measured by
profit margin Profit margin is a measure of profitability. It is calculated by finding the profit as a percentage of the revenue. \text = = There are 3 types of profit margins: gross profit margin, operating profit margin and net profit margin. * Gross Pro ...
* Asset efficiency: measured by
asset turnover Asset turnover (ATO), total asset turnover, or asset turns is a financial ratio that measures the efficiency of a company's use of its assets in generating sales revenue or sales income to the company. Asset turnover is considered to be an Activity ...
*
Financial leverage In finance, leverage (or gearing in the United Kingdom and Australia) is any technique involving borrowing funds to buy things, hoping that future profits will be many times more than the cost of borrowing. This technique is named after a lever ...
: measured by
equity multiplier In finance, leverage (or gearing in the United Kingdom and Australia) is any technique involving borrowing funds to buy things, hoping that future profits will be many times more than the cost of borrowing. This technique is named after a lever ...
: Or : Or :


ROE analysis

The DuPont analysis breaks down ROE (that is, the returns that investors receive from a single dollar of equity) into three distinct elements. This analysis enables the analyst to understand the source of superior (or inferior) return by comparison with companies in similar industries (or between industries). The DuPont analysis is less useful for industries such as investment banking, in which the underlying elements are not meaningful. Variations of the DuPont analysis have been developed for industries where the elements are weakly meaningful.


Examples


High margin industries

Some industries, such as fashion, may derive a substantial portion of their competitive advantage from selling at a higher margin, rather than higher sales. For high-end fashion brands, increasing sales without sacrificing margin may be critical. The DuPont analysis allows analysts to determine which of the elements is dominant in any change of ROE.


High turnover industries

Certain types of retail operations, particularly stores, may have very low profit margins on sales, and relatively moderate leverage. In contrast, though, groceries may have very high turnover, selling a significant multiple of their assets per year. The ROE of such firms may be particularly dependent on performance of this metric, and hence asset turnover may be studied extremely carefully for signs of under-, or, over-performance. For example, same-store sales of many retailers is considered important as an indication that the firm is deriving greater profits from existing stores (rather than showing improved performance by continually opening stores).


High leverage industries

Some sectors, such as the financial sector, rely on high leverage to generate acceptable ROE. Other industries would see high levels of leverage as unacceptably risky. DuPont analysis enables third parties that rely primarily on their financial statements to compare leverage among similar companies.


ROA and ROE ratio

The return on assets (ROA) ratio developed by DuPont for its own use is now used by many firms to evaluate how effectively assets are used. It measures the combined effects of profit margins and asset turnover. :\text = \frac \times \frac = \frac The return on equity (ROE) ratio is a measure of the rate of return to stockholders. Decomposing the ROE into various factors influencing company performance is often called the DuPont system. :\text = \frac = \frac \times \frac \times \frac \times \frac \times \frac :Where :* Net Income = net income after taxes :* Equity = shareholders' equity :* EBIT =
Earnings before interest and taxes In accounting and finance, earnings before interest and taxes (EBIT) is a measure of a firm's profit that includes all incomes and expenses (operating and non-operating) except interest expenses and income tax expenses. Operating income and ope ...
:* Pretax Income is often reported as Earnings Before Taxes or EBT This decomposition presents various ratios used in
fundamental analysis Fundamental analysis, in accounting and finance, is the analysis of a business's financial statements (usually to analyze the business's assets, liabilities, and earnings); health; and competitors and markets. It also considers the overall sta ...
. * The company's
tax A tax is a compulsory financial charge or some other type of levy imposed on a taxpayer (an individual or legal entity) by a governmental organization in order to fund government spending and various public expenditures (regional, local, or n ...
burden is (Net income ÷ Pretax profit). This is the proportion of the company's profits retained after paying income taxes. I/EBT* The company's interest burden is (Pretax income ÷ EBIT). This will be 1.00 for a firm with no
debt Debt is an obligation that requires one party, the debtor, to pay money or other agreed-upon value to another party, the creditor. Debt is a deferred payment, or series of payments, which differentiates it from an immediate purchase. The ...
or financial leverage. BT/EBIT* The company's operating income margin or
return on sales In business, operating margin—also known as operating income margin, operating profit margin, EBIT margin and return on sales (ROS)—is the ratio of operating income ("operating profit" in the UK) to net sales, usually expressed in percent. : ...
(ROS) is (EBIT ÷ Revenue). This is the operating income per dollar of sales. BIT/Revenue* The company's
asset turnover Asset turnover (ATO), total asset turnover, or asset turns is a financial ratio that measures the efficiency of a company's use of its assets in generating sales revenue or sales income to the company. Asset turnover is considered to be an Activity ...
(ATO) is (Revenue ÷ Average Total Assets). * The company's equity multiplier is (Average Total Assets ÷ Average Total Equity). This is a measure of financial leverage.


References


External links


Free Video Tutorial on DuPont Analysis

Decoding DuPont Analysis

DuPont analysis
{{stock market Financial ratios DuPont