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The Dogs of the Dow is an
investment strategy In finance, an investment strategy is a set of rules, behaviors or procedures, designed to guide an investor's selection of an investment portfolio. Individuals have different profit objectives, and their individual skills make different tactics an ...
popularized by Michael B. O'Higgins in a 1991 book and his Dogs of the Dow website. "'Official Dogs of the Dow website'"
Dogs of the Dow - dogsofthedow.com
The strategy proposes that an investor annually select for investment the ten stocks listed on the
Dow Jones Industrial Average The Dow Jones Industrial Average (DJIA), Dow Jones, or simply the Dow (), is a stock market index of 30 prominent companies listed on stock exchanges in the United States. The DJIA is one of the oldest and most commonly followed equity indexe ...
whose
dividend A dividend is a distribution of profits by a corporation to its shareholders. When a corporation earns a profit or surplus, it is able to pay a portion of the profit as a dividend to shareholders. Any amount not distributed is taken to be re-in ...
is the highest fraction of their price, i.e. stocks with the highest dividend yield. Under other analysis these stocks could be considered "dogs", or undesirable, as companies often raise their dividend in response to bad news or a decline in share price. But the Dogs of the Dow strategy proposes these same stocks have the potential for substantial increases in stock price plus relatively high dividend payouts. Independent research has produced conflicting results. Some studies find mixed or negative results for the method, but application of the method to international markets confirmed the Dogs of the Dow method may offer superior long-term results.


History

Though popularized in the 1990s by O'Higgins, the "Dogs of the Dow" or "Dow 10" theory has an older history. An article by H. G. Schneider was published in ''
The Journal of Finance ''The Journal of Finance'' is a peer-reviewed academic journal published by Wiley-Blackwell on behalf of the American Finance Association. It was established in 1946 and is considered to be one of the premier finance journals. The editor-in-chief i ...
'' in 1951, based on selecting stocks by their
price–earnings ratio The price-earnings ratio, also known as P/E ratio, P/E, or PER, is the ratio of a company's share (stock) price to the company's earnings per share. The ratio is used for valuing companies and to find out whether they are overvalued or under ...
. The method was discussed in ''The Wall Street Journal'' in the early 1980s.


Concept

Proponents of the Dogs of the Dow strategy argue that the blue-chip companies that make up the Dow Jones Industrial Average are better able to withstand market and economic downturns and maintain their high dividend yield due to their access to factors such as their established business and brands, access to credit markets, ability to hire top-level management, ability to acquire dynamic companies, etc. Since a
high yield In finance, a high-yield bond (non-investment-grade bond, speculative-grade bond, or junk bond) is a bond that is rated below investment grade by credit rating agencies. These bonds have a higher risk of default or other adverse credit event ...
often occurs after a significant stock price decline, a high dividend relative to stock price for a blue-chip company tends to suggest that the stock may be a reasonable value with the potential for the stock price to rebound in conjunction with a high dividend payout. Under this model, the investor buys an equal number of the ten company's shares. The investor re-invests all dividends or capital gains, and long-term may obtain superior results. The data from Dogs of the Dow suggests that this has been the case since the turn of the century. The logic behind this is that a high-dividend yield suggests both that the stock is oversold (or under-valued) and that management believes in its company's prospects and is willing to back that up by paying out a relatively high dividend. Investors are thereby hoping to benefit from both above-average stock-price gains as well as a relatively high quarterly dividend that can be re-invested to buy additional shares. Due to the nature of the concept and limited number of stocks involved, the Dogs of the Dow will likely not cover all market sectors. For example, the ten stocks that belonged to the 2019 Dogs of the Dow list came from only seven sectors, including technology, energy, and healthcare, in contrast to the
S&P 500 Index The Standard and Poor's 500, or simply the S&P 500, is a stock market index tracking the stock performance of 500 large companies listed on stock exchanges in the United States. It is one of the most commonly followed equity indices. As of ...
which covers eleven sectors.


Results

O'Higgins and others back-tested the strategy as far back as the 1920s and found that investing in the Dogs consistently outperformed the market as a whole. Since that time, the data shows that the Dogs of the Dow as well as the popular variant, the Small Dogs of the Dow, have performed well. For example, for the twenty years from 1992 to 2011, the Dogs of the Dow on average matched the average annual total return of the DJIA (10.8 percent) and outperformed the
S&P 500 The Standard and Poor's 500, or simply the S&P 500, is a stock market index tracking the stock performance of 500 large companies listed on stock exchanges in the United States. It is one of the most commonly followed equity indices. As of ...
(9.6 percent). The Small Dogs of the Dow, which are the five lowest-priced Dogs of the Dow, outperformed both the Dow and S&P 500 with an average annual total return of 12.6 percent. When each individual year is reviewed, it is clear that both the Dogs of the Dow and Small Dogs of the Dow did not consistently perform well on a yearly basis In fact, the Dogs of the Dow and Small Dogs of the Dow struggled to keep up with the Dow during latter stages of the dot-com boom (1998 and 1999) as well as during the financial crisis (2007–2009). This suggests that an investor would be best served by viewing this as a longer-term strategy by giving this portfolio of stocks time to recover in case of a rare-but-extreme economic event (e.g., dot-com boom, financial crisis).


Analysis

A 1998 study found the Dogs of the Dow exploited the "market overreaction hypothesis", taking advantage of investor psychology and the tendency to overreact to negative news. However, the study also noted that the Dow stocks with high-dividend yield were not necessarily the worst performers any given year, which might undermine the strategy's performance occasionally. Professor Burton Malkiel discusses the Dogs of the Dow in the 1999 version of his book '' A Random Walk Down Wall Street''. He describes the Dogs method as a combination of
value investing Value investing is an investment paradigm that involves buying securities that appear underpriced by some form of fundamental analysis. The various forms of value investing derive from the investment philosophy first taught by Benjamin Graham an ...
and
contrarian investing Contrarian Investing is an investment strategy that is characterized by purchasing and selling in contrast to the prevailing sentiment of the time. A contrarian believes that certain crowd behavior among investors can lead to exploitable mispri ...
, and agrees it has a strong long-term track record but notes it can underperform for several years at a time. Malkiel questions if the method can truly contradict the
random walk hypothesis The random walk hypothesis is a financial theory stating that stock market prices evolve according to a random walk (so price changes are random) and thus cannot be predicted. History The concept can be traced to French broker Jules Regnault who ...
and
efficient market hypothesis The efficient-market hypothesis (EMH) is a hypothesis in financial economics that states that asset prices reflect all available information. A direct implication is that it is impossible to "beat the market" consistently on a risk-adjusted bas ...
after transaction costs. Professor
Jeremy Siegel Jeremy James Siegel (born November 14, 1945) is the Russell E. Palmer Professor of Finance at the Wharton School of the University of Pennsylvania in Philadelphia, Pennsylvania. Siegel comments extensively on the economy and financial markets. H ...
has endorsed the Dogs of the Dow, describing it in ''The Future for Investors'' (2005) as “one of the most successful investing strategies of all time." The Dogs method can be particularly effective in bear markets, according to Siegel, as “dividends cushioned the declines in the market”. The Dogs of the Dow method has been studied internationally and adapted to many foreign markets. Research shows over long-periods, the Dogs method tends to result in superior risk-adjusted performance relative to market averages. However, the method may also results in more volatility and short-term underperformance. Studies have analyzed the Dogs method in Finland; Japan; China, and six small nations in south-east Asia. On January 8, 2014, asset manager John S. Tobey wrote an article in ''
Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also rep ...
'' magazine where he criticized the Dogs method. Tobey proposed the equal-weighting method for the Dogs made it difficult or impossible to accurately compare to the DJIA, which uses a different method of price-weighting the stocks. He said that, for the year 2013, using the price weighting the Dogs would have returned less, rather than more, than the DJIA. He suggested that the Dogs strategy is too simple and it neglects factors such as dividend–payout ratio (i.e., how much of the company's profits are devoted to dividends), growth of cash and earnings, and price performance. However, he did not offer advice on how to integrate these factors into the Dogs method. He also criticized the Dogs strategy for back-testing, which can be susceptible to data mining or other shortcomings. He also predicted that the strategy would not work well for 2014. A 2019 study found the Dogs of the Dow had been disappointing in the few previous years, after taxes and transaction costs, and also suggested holding the 30 Dow stocks equally-weighted will be superior to both the DJIA and the Dogs of the Dow.Kim, Doh-Khul. (2019). The Dogs of the Dow Theory – Is It Valid?. International Journal of Economics and Finance. 11. 43. 10.5539/ijef.v11n5p43.


See also

*
S&P Dow Jones Indexes S&P Dow Jones Indices LLC () is a joint venture between S&P Global, the CME Group, and News Corp that was announced in 2011 and later launched in 2012. It produces, maintains, licenses, and markets stock market indices as benchmarks and as the b ...
*
Foolish Four The Motley Fool is a private financial and investing advice company based in Alexandria, Virginia. It was founded in July 1993 by co-chairmen and brothers David Gardner and Tom Gardner, and Erik Rydholm, who has since left the company. The compa ...


References


Bibliography

* O'Higgins, Michael; Downes, John (2000, revised and updated). ''Beating the Dow – A High-Return, Low-Risk Method for Investing in the Dow Jones Industrial Stocks with as Little as $5,000''.
HarperBusiness HarperCollins Publishers LLC is one of the Big Five English-language publishing companies, alongside Penguin Random House, Simon & Schuster, Hachette, and Macmillan. The company is headquartered in New York City and is a subsidiary of News Co ...
. .


External links


Dogs of the Dow
Official Website, which has been tracking this investment strategy since 1995

{{stock market Business terms Dow Jones Industrial Average Finance theories Financial risk management Investment