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Demoralization is, in a context of
warfare War is an intense armed conflict between states, governments, societies, or paramilitary groups such as mercenaries, insurgents, and militias. It is generally characterized by extreme violence, destruction, and mortality, using regu ...
,
national security National security, or national defence, is the security and defence of a sovereign state, including its citizens, economy, and institutions, which is regarded as a duty of government. Originally conceived as protection against military att ...
, and
law enforcement Law enforcement is the activity of some members of government who act in an organized manner to enforce the law by discovering, deterring, rehabilitating, or punishing people who violate the rules and norms governing that society. The term ...
, a process in
psychological warfare Psychological warfare (PSYWAR), or the basic aspects of modern psychological operations (PsyOp), have been known by many other names or terms, including Military Information Support Operations (MISO), Psy Ops, political warfare, "Hearts and M ...
with the objective to erode morale among enemy
combatants Combatant is the legal status of an individual who has the right to engage in hostilities during an armed conflict. The legal definition of "combatant" is found at article 43(2) of Additional Protocol I (AP1) to the Geneva Conventions of 1949. It ...
and/or noncombatants. That can encourage them to retreat, surrender, or defect rather than defeating them in combat. Demoralization methods are military tactics such as hit-and-run attacks, such as
sniper A sniper is a military/paramilitary marksman who engages targets from positions of concealment or at distances exceeding the target's detection capabilities. Snipers generally have specialized training and are equipped with high-precision r ...
s disturbing the enemy with less-lethal weapons and
incapacitating agent The term incapacitating agent is defined by the United States Department of Defense as: :"An agent that produces temporary physiological or mental effects, or both, which will render individuals incapable of concerted effort in the performance of ...
s, and
intimidation Intimidation is to "make timid or make fearful"; or to induce fear. This includes intentional behaviors of forcing another person to experience general discomfort such as humiliation, embarrassment, inferiority, limited freedom, etc and the victi ...
such as display of force concentration. Some methods on the strategic scale are commerce raiding, strategic bombing, static operations such as
siege A siege is a military blockade of a city, or fortress, with the intent of conquering by attrition, or a well-prepared assault. This derives from la, sedere, lit=to sit. Siege warfare is a form of constant, low-intensity conflict characteriz ...
s and
naval blockade A navy, naval force, or maritime force is the branch of a nation's armed forces principally designated for naval and amphibious warfare; namely, lake-borne, riverine, littoral, or ocean-borne combat operations and related functions. It include ...
s, and propaganda.


Importance of morale

Morale is often perceived as a necessary precursor to success in international relations. Success most often goes to those who believe in their cause, as they more easily maintain a positive outlook that helps them work harder for it.Angelo Codevilla and Paul Seabury, War: Ends and Means (Washington, D.C.: Potomac Books, 2006). High morale can directly contribute to "an economy of food, textiles, fuel, and other commodities, and to stimulate recruiting, employment in war industries, service in relief work, and the purchase of bonds".Harold D. Lasswell, Propaganda Technique in World War I (Cambridge, MA: M.I.T. Press, 1971). Writing in 1965, French philosopher and sociologist
Jacques Ellul Jacques Ellul (; ; January 6, 1912 – May 19, 1994) was a French philosopher, sociologist, lay theologian, and professor who was a noted Christian anarchist. Ellul was a longtime Professor of History and the Sociology of Institutions on ...
described the importance of morale in modern society by saying: Though variations are possible, the most common indicators of high morale are determination, enthusiasm, self-confidence, and a relative absence of criticism or complaint. While contributors to the level of morale are essentially endless, common examples consist of the level to which individuals identify with a nation or cause; have their basic needs of food, clothing, and shelter met; have confidence in the justness of their cause; have confidence in the ability of their cause to overcome obstacles; the means through which authorities instill discipline; and a sense of unity with other supporters of the cause.


Psychological warfare

In an environment in which two belligerents compete, the chances of success greatly diminish if those whose actions are necessary lack faith in the justness of the cause or its chance for success or are discouraged, morally defeated, disconsolate, antagonistic, sullen, inattentive, or lazy. Demoralization can be used to lessen the chances of success for an opponent by fostering these attitudes, and it can generally be done in one of two ways: demoralization through objective conditions or demoralization through perception. Demoralization through objective conditions most commonly takes the form of a military defeat on the battlefield that has tangible consequences directly resulting in the indicators of a demoralized party, but it can also result from an adverse physical environment where basic needs go unmet. Demoralization through perception, however, is the most commonly referred to means of demoralization even though its operation and results like political warfare and
psychological warfare Psychological warfare (PSYWAR), or the basic aspects of modern psychological operations (PsyOp), have been known by many other names or terms, including Military Information Support Operations (MISO), Psy Ops, political warfare, "Hearts and M ...
in general, are the most difficult to gauge.Murray Dyer, The Weapon on the Wall: Rethinking Psychological Warfare (Johns Hopkins University Press, 1959), pg. 7. That is the form of demoralization that is referred to as a tool of psychological warfare, and it is most commonly implemented through various forms of propaganda. Propaganda as a tool of demoralization refers to influencing opinion through significant symbols, through means such as rumors, stories, pictures, reports, and other means of social communication. Other means of political and psychological warfare, such as
deception Deception or falsehood is an act or statement that misleads, hides the truth, or promotes a belief, concept, or idea that is not true. It is often done for personal gain or advantage. Deception can involve dissimulation, propaganda and sleight o ...
,
disinformation Disinformation is false information deliberately spread to deceive people. It is sometimes confused with misinformation, which is false information but is not deliberate. The English word ''disinformation'' comes from the application of the ...
, agents of influence, or
forgeries Forgery is a white-collar crime that generally refers to the false making or material alteration of a legal instrument with the specific intent to defraud anyone (other than themself). Tampering with a certain legal instrument may be forbi ...
, may also be used to destroy morale through psychological means so that belligerents start questioning the validity of their beliefs and actions.


Means used

While demoralization may use propaganda,
deception Deception or falsehood is an act or statement that misleads, hides the truth, or promotes a belief, concept, or idea that is not true. It is often done for personal gain or advantage. Deception can involve dissimulation, propaganda and sleight o ...
,
disinformation Disinformation is false information deliberately spread to deceive people. It is sometimes confused with misinformation, which is false information but is not deliberate. The English word ''disinformation'' comes from the application of the ...
, agents of influence,
forgeries Forgery is a white-collar crime that generally refers to the false making or material alteration of a legal instrument with the specific intent to defraud anyone (other than themself). Tampering with a certain legal instrument may be forbi ...
, or any other political warfare tool in isolation to accomplish its ends, a strategic demoralization effort will use more than one of these means as determined by its target and will not limit itself to the strict limits of attacking another belligerent's morale. A strategic demoralization campaign will navigate what Harold D. Lasswell describes as roughly three avenues of implementation: divert the hatred normally directed towards the enemy, thereby denying a unified outlet of frustration; sow seeds of self-doubt (classic demoralization); and provide a new focus of hatred and frustration. A strategic demoralization campaign should tailor its strategy to the specific target and situation.


Denial of an enemy image

An important precursor to successful demoralization is an effort to deny the target the ability to project frustrations and hatred upon a common enemy. Such efforts will affect the tendency of the target's citizenry to project their discontent towards a common enemy identified by their government. As a result, frustrations will build until it is necessary to divert them elsewhere, and seeds of doubt are then sown in the minds of the citizenry who now question the capability of their leadership in identifying the most ominous threat. The operations of the German ''Gazette des Ardennes'', published in occupied areas of France during World War I, are an example of this aspect of strategic demoralization. The ''Gazette des Ardennes'' regularly published propaganda articles that sought to deny the French of a German enemy image. Articles would carry such themes as: the
Kaiser ''Kaiser'' is the German word for "emperor" (female Kaiserin). In general, the German title in principle applies to rulers anywhere in the world above the rank of king (''König''). In English, the (untranslated) word ''Kaiser'' is mainly ap ...
has always been known and respected for promoting peace, even among the British and French intellectual elite; the Kaiser is a kind and gentle family man; "all the stories about the German barbarities are poisonous lies"; German occupying soldiers are kind to and loved by French children; and Germans have an irrepressible love of music, religion, and morality that permeates wherever they are. The themes are illustrative of "defense by denial". Also possible to use is "defense by admission accompanied by justification". The technique would make the ''Gazette des Ardennes'' admit that a German atrocity occurred but then publish accounts that the event was exaggerated in earlier reports, that such events occurred in every army, and occurred least often in the German army. Articles that attempted to justify German
unrestricted submarine warfare Unrestricted submarine warfare is a type of naval warfare in which submarines sink merchant ships such as freighters and tankers without warning, as opposed to attacks per prize rules (also known as "cruiser rules") that call for warships to s ...
as an unavoidable consequence of the Allied
blockade of Germany The Blockade of Germany, or the Blockade of Europe, occurred from 1914 to 1919. The prolonged naval blockade was conducted by the Allies during and after World War I in an effort to restrict the maritime supply of goods to the Central Powers, w ...
are also examples of defense by admission and justification.


Sowing seeds of doubt and anxiety

Causing self-doubt or doubt in a cause is the simple definition most commonly ascribed to demoralization. It is one aspect of a successful strategic demoralization campaign but is the most pronounced and essential part. Lasswell stated, "the keynote in the preliminary spade work is the unceasing refrain: Your cause is hopeless. Your blood is spilt in vain." Propaganda can be an indispensable tool in fostering an environment of doubt and anxiety. Propaganda may be used to ensure the antagonist is the most feared party, give a feeling of nonworth to the target, exploit internal fissures inherent within the target group or use the element of surprise to show a target population that their leadership and cause are unable to protect them from the impending enemy threat. Many studies have been conducted that indicate
fear Fear is an intensely unpleasant emotion in response to perceiving or recognizing a danger or threat. Fear causes physiological changes that may produce behavioral reactions such as mounting an aggressive response or fleeing the threat. Fear ...
is one of the most widespread psychological traits, and that trait can be manipulated for the purposes of demoralization if it can be expanded into
anxiety Anxiety is an emotion which is characterized by an unpleasant state of inner turmoil and includes feelings of dread over anticipated events. Anxiety is different than fear in that the former is defined as the anticipation of a future threat wh ...
.Jacques Ellul, Propaganda: The Formation of Men's Attitudes (New York, NY: Vintage Books, 1973). For anxiety to demoralize, it must result in a distancing of individuals or groups from their cause or leadership because they no longer believe them capable of offering a solution to the source of their anxiety. Real and conscious threats that normally inspire disquiet and fear can be made to cause anxiety and borderline neurosis through the use of such propaganda tools as fables and rumors. Using multiple tools of political warfare, such as deception, disinformation, agents of influence, or forgeries, can expedite the onset of anxiety by overwhelming the target with a constant onslaught of information that the current cause or leadership is incapable of relieving the anxiety now felt. That anxiety cannot be calmed through a rational explanation of facts and is exacerbated by such an approach. The newly-onset anxiety places mass groups of individuals on the border of neurosis and can make them feel conflicts inherent within society or their past. As a result of contradictions and threats, "man feels accused, guilty". The target will then begin their search for a cause that will provide a sense of righteousness. The pivotal moment of a successful demoralization campaign is when the target is doubt-ridden and anxious, the point at which individual members of a citizenry or group are detached from their current loyalty to their state or cause, and they are then able to be focused in another direction more suitable to the antagonist's needs. If not executed properly, the manufactured sense of anxiety can both backfire on antagonists and cause the subject to cling more closely to their original cause or government.


Diverting frustrations and hatred to a new target

The most powerful strategy of demoralization is diversion, but it a very difficult and multifaceted operation. Lasswell says, "To undermine the active hatred of the enemy for its present antagonist, his anger must be distracted to a new and independent object, beside which his present antagonist ceases to matter." Because it is such a distinct change, the diversion of hatred towards a new target is necessarily predicated upon the antagonist both diverting hatred away from themselves and fostering a level of anxiety that cannot be mitigated by their existing cause or leadership. Once antagonists meet the two precursors of demoralization, it is possible to "concentrate upon the particular object of animosity about which it is hoped to polarize the sentiment of the enemy". The diversion of hatred can be towards an ally, towards the enemy's government or governing class, or towards antistate sentiment to foster secession of minority nationalities if they exist. The attempt to exacerbate relations between allies is one method of diverting hatred from an enemy and was attempted by both the Allied and
Central Powers The Central Powers, also known as the Central Empires,german: Mittelmächte; hu, Központi hatalmak; tr, İttifak Devletleri / ; bg, Централни сили, translit=Tsentralni sili was one of the two main coalitions that fought in W ...
in World War I. The Germans made efforts to dig up historical animosity between the French and British, using such themes as the British were just letting the French bleed for them and the British intended to stay on French soil, and they offered a German-French alliance against the British and to expand French colonial domain at the expense of the British Empire. The Allies tried to exacerbate the relationship between Austria-Hungary and Germany, using such themes as separate peace talks were being held with Austria-Hungary, Austria-Hungary had a plethora of food while Germans starved, Germans thought of Austrians as slaves, and the familiar promise of territorial expansion if Austria-Hungary abandoned their German alliance. The antagonist can also attempt to divert hatred and frustration upon the target's government or ruling class, the most widely attempted method. One technique of diverting such frustration is to convince a target that their government or leadership is committing unjust and immoral acts, which is especially effective if the antagonist can convince their target that their leadership has forced them to commit equally unjust and immoral acts out of trickery or desperation. If successfully implemented, the leadership of a cause can be made sufficiently troublesome to inspire revolution when there will be insufficient capacity to exercise active hatred towards the external enemy. Diverting frustration to one's own leadership is often the method most commonly seen in wartime propaganda, as the photographs below attest. With the implementation of modern warfare in World War I and all its associated stresses, "every belligerent took a hand in the perilous business of fomenting dissension and revolution abroad, reckless of the possible repercussions of a successful revolt". Examples from World War I included German forces providing revolutionary literature to Russian prisoners of war that were expected to return through exchange or release, French use of propaganda leaflets to demonstrate how unaffected by war the Kaiser and his family were, technical encouragement and amplification of national dissent, Wilsonian propaganda stressing peaceful settlement terms, British planting of stories attesting to underground German resistance movements and their subsequent oppression by the German government, propaganda deflecting war guilt, propaganda exposing or exaggerating the desired postwar peace terms, and the promotion of the belief that infidelity was rampant among soldiers and their families back home. The antagonist can attempt to divert frustration towards the growth of secessionist causes, which is possible in heterogeneous nations. Attempts are made to fan the flames of discontent one segment of the nation feels towards another. An example was the ''Congress of Oppressed Habsburg Nationalities'' in Rome in April 1918, all delegates signing a ''Declaration of Independence''. Or actions were widely reported in US and European circles. Another successful example of this was the encouragement of
Zionism Zionism ( he, צִיּוֹנוּת ''Tsiyyonut'' after '' Zion'') is a nationalist movement that espouses the establishment of, and support for a homeland for the Jewish people centered in the area roughly corresponding to what is known in Je ...
as a means of securing Jewish support for World War I via the
Balfour Declaration The Balfour Declaration was a public statement issued by the British government in 1917 during the First World War announcing its support for the establishment of a "national home for the Jewish people" in Palestine, then an Ottoman regio ...
. The Central Powers likewise tried to encourage Ukrainian, Irish, Egyptian, North African, and Indian secessionist movements, but all efforts ultimately failed.


Tactics

There are many tactics of pursuing a strategy of demoralization, the nature of the target and the environment at the time determining the best method to employ. Examples include: * Insertions into neutral press * Direct transmission (through publications or radio) * Books and pamphlets (such as '' J’accuse'') * Forgeries, whether forged letters from home inspiring homesickness or forged government documents * Tactical delivery systems (airplane or balloon drops, "trench mortars") * Smuggling (use of printed propaganda for packing materials, camouflaging propaganda to appear as currency so it may be carried about freely) * Deception * Disinformation * Agents of influence


Defense

Morale can be difficult to maintain, in large part by the diffuse nature of demoralization attacks, but a strong leadership can largely mitigate any such attacks against their group's morale. Morale will quickly deteriorate if members of the group perceive themselves as victims of injustice or indifference on part of their leadership, or they perceive their leadership as being acting ineptly, ignorantly, or for personal ambition. As noted by Angello Codevilla, the clearest indicators that morale can withstand a demoralization campaign are also hallmarks of a well-led organization, and can be explained through five main questions: * Do the constituent parts of the group fear their own leadership more than the enemy? That can be either an authoritarian type of fear or a more democratic type of fear in which the members of a group fear contributing to the failure of their cause. * Do the constituent parts of the group feel appreciated by their leadership? No human will work to their full potential if they do not feel appreciated, but those who feel appreciated will contribute remarkable amounts, including sacrifice of life. * Do the constituent parts of the group feel their contributions are important, and others depend on their continued effort towards the cause? That is dependent on leadership engendering a hope of success if all members does their part, but excess attempts to inspire can invite cynicism. * Do the constituent parts of the group have habits of loyalty and camaraderie? If so, high morale can be maintained in the most difficult circumstances out of a desire to avoid disappointing or endangering others. * Do the constituent parts of the group have faith in their leaders and the chances of success? As Codevilla notes, "If the two disappear, soldiers tend to believe they have been sold out and throw away their weapons." Credibility is the bedrock of defense against demoralization, but unwelcome surprise is the greatest threat to morale.


Examples

*
Chieu Hoi The Chiêu Hồi program ( (also spelled "chu hoi" or "chu-hoi" in English) loosely translated as "Open Arms") was an initiative by the U.S - Republic of Vietnam to encourage defection by the People's Army of Vietnam (PAVN) and Viet Cong (VC) and t ...
, a South Vietnamese campaign for defection from the Viet Cong. *
Operation Nifty Package Operation Nifty Package was a United States Delta and Navy SEAL-operated plan conducted in 1989 designed to capture Panamanian leader Manuel Noriega. When Noriega took refuge in the Apostolic Nunciature of the Holy See (diplomatic quarter), ...
, where the American military used loud music to encourage General
Manuel Noriega Manuel Antonio Noriega Moreno (; February 11, 1934 – May 29, 2017) was a Panamanian dictator, politician and military officer who was the ''de facto'' ruler of Panama from 1983 to 1989. An authoritarian ruler who amassed a personal f ...
to surrender. *
Tokyo Rose Tokyo Rose (alternative spelling Tokio Rose) was a name given by Allied troops in the South Pacific during World War II to all female English-speaking radio broadcasters of Japanese propaganda. The programs were broadcast in the South Pacific ...
, a Japanese broadcaster who used a radio show to demoralize American soldiers in the Pacific.


See also

* Destabilisation * Divide and rule *
Extortion Extortion is the practice of obtaining benefit through coercion. In most jurisdictions it is likely to constitute a criminal offence; the bulk of this article deals with such cases. Robbery is the simplest and most common form of extortion, ...
*
Fear, uncertainty and doubt Fear, uncertainty and doubt (often shortened to FUD) is a propaganda tactic used in sales, marketing, public relations, politics, polling and cults. FUD is generally a strategy to influence perception by disseminating negative and dubious or f ...
*
Information warfare Information warfare (IW) (as different from cyber warfare that attacks computers, software, and command control systems) is a concept involving the battlespace use and management of information and communication technology (ICT) in pursuit of a ...
* Military deception *
Psychological warfare Psychological warfare (PSYWAR), or the basic aspects of modern psychological operations (PsyOp), have been known by many other names or terms, including Military Information Support Operations (MISO), Psy Ops, political warfare, "Hearts and M ...
* Ruse of war *
Shock and awe Shock and awe (technically known as rapid dominance) is a military strategy based on the use of overwhelming power and spectacular displays of force to paralyze the enemy's perception of the battlefield and destroy their will to fight. Though ...
*
Terrorism Terrorism, in its broadest sense, is the use of criminal violence to provoke a state of terror or fear, mostly with the intention to achieve political or religious aims. The term is used in this regard primarily to refer to intentional violen ...


References

{{Reflist


External links


Der Spiegel on demoralization in the Israeli-Palestinian conflict

Los Angeles Times on demoralization by air attacks
Propaganda Psychological warfare