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''Datamation'' is a computer magazine that was published in print form in the
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country Continental United States, primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., ...
between 1957 and 1998,Venerable IS Journal Shuts Down
Sharon Machlis // ComputerWorld, page 15, 19 January 1998
and has since continued publication on the web. ''Datamation'' was previously owned by QuinStreet and acquired by TechnologyAdvice in 2020. Datamation is published as an online magazine at Datamation.com.


History and profile

When ''Datamation'' was first launched in 1957, it was not clear there would be a significant market for a computer magazine given how few
computer A computer is a machine that can be programmed to carry out sequences of arithmetic or logical operations ( computation) automatically. Modern digital electronic computers can perform generic sets of operations known as programs. These prog ...
s there were. The idea for the magazine came from Donald Prell who was
Vice President A vice president, also director in British English, is an officer in government or business who is below the president (chief executive officer) in rank. It can also refer to executive vice presidents, signifying that the vice president is on ...
of Application Engineering at a Los Angeles computer input-output company. In 1957, the only place his company could advertise their products was in either ''
Scientific American ''Scientific American'', informally abbreviated ''SciAm'' or sometimes ''SA'', is an American popular science magazine. Many famous scientists, including Albert Einstein and Nikola Tesla, have contributed articles to it. In print since 1845, it ...
'' or ''
Business Week ''Bloomberg Businessweek'', previously known as ''BusinessWeek'', is an American weekly business magazine published fifty times a year. Since 2009, the magazine is owned by New York City-based Bloomberg L.P. The magazine debuted in New York City ...
''. Prell had discussed the idea with John Diebold who started "Automation Data Processing Newsletter", and that was the inspiration for the name ''DATAMATION''. Thompson Publications of
Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = List of sovereign states, Count ...
agreed to publish the magazine. In 1970, ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'' referred to "12-year-old Datamation, the acknowledged leader in the field." In 1995, after rival CMP Media Inc.'s 1994 launch of its TechWeb network of publications, ''Datamation'' worked in partnership with Bolt Beranek and Newman (BBN) and launched one of the first online publications, Datamation.com. In 1996, ''Datamation'' editors Bill Semich, Michael Lasell and April Blumenstiel, received the first-ever Jesse H. Neal Editorial Achievement Award for an online publication. The Neal Award is the highest award for business journalism in the U.S. In 1998, when its publisher, Reed Business Information, terminated print publication of ''Datamation'' 41 years after its first issue went to press, the online version, Datamation.com, became one of the first online-only magazines. In 2001, Internet.com ( WebMediaBrands) acquired the still-profitable Datamation.com online publication. In 2009, Internet.com (and Datamation.com) were acquired by Quinstreet, Inc.


Computer humor

Traditionally, an April issue of ''Datamation'' contained a number of spoof articles and humorous stories related to computers. However, humor was not limited to April. For example, in a spoof ''Datamation'' article (December 1973), R. Lawrence Clark suggested that the
GOTO GoTo (goto, GOTO, GO TO or other case combinations, depending on the programming language) is a statement found in many computer programming languages. It performs a one-way transfer of control to another line of code; in contrast a function c ...
statement could be replaced by the COMEFROM statement and provided some entertaining examples. This was actually implemented in the INTERCAL programming language, a language designed to make programs as obscure as possible. '' Real Programmers Don't Use Pascal'' was a letter to the editor of ''Datamation'', volume 29 number 7, July 1983, written by Ed Post, Tektronix, Wilsonville, Oregon, USA. Some of the BOFH stories were reprinted in ''Datamation''. The humor section was resurrected in 1996 by editor in chief Bill Semich with a two-page spread titled "Over the Edge" with material contributed by '' Annals of Improbable Research'' editor
Marc Abrahams Marc Abrahams is the editor and co-founder of ''Annals of Improbable Research The ''Annals of Improbable Research'' (''AIR'') is a bimonthly magazine devoted to scientific humor, in the form of a satirical take on the standard academic journa ...
and MISinformation editor Chris Miksanek. Semich also commissioned BOFH author Simon Travaglia to write humor columns for the magazine. Later that year, Miksanek became the sole humor contributor (though in 1998 "Over the Edge" was augmented with an online weblinks companion by Miksanek's alter-ego "The Duke of URL"). The column was dropped from the magazine in 2001 when it was acquired by Internet.com. A collection of "Over the Edge" columns was published in 2008 under the title "Esc: 400 Years of Computer Humor" ().


References


External links

* {{Official website, www.datamation.com
Archived Datamation magazines
on the Internet Archive Online magazines published in the United States Defunct computer magazines published in the United States Magazines established in 1957 Magazines disestablished in 1998 Magazines published in California Online magazines with defunct print editions