Daniel Farrell Reeves (June 30, 1912 – April 15, 1971) was an American sports entrepreneur, best known as the owner of the

National Football League The National Football League (NFL) is a professional American football league that consists of 32 teams, divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The NFL is one of the majo ...

franchise

Los Angeles Rams The Los Angeles Rams are a professional American football team based in the Greater Los Angeles, Los Angeles metropolitan area. The Rams compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC Wes ...

. He owned the franchise when it was operating in

Cleveland, Ohio Cleveland ( ), officially the City of Cleveland, is a city in the U.S. state of Ohio and the county seat of Cuyahoga County. Located in the northeastern part of the state, it is situated along the southern shore of Lake Erie, across the U.S ...

1941 Events Below, the events of World War II have the "WWII" prefix. January * January–August – 10,072 men, women and children with mental and physical disabilities are asphyxiated with carbon monoxide in a gas chamber, at Hadamar E ...

, and he would own the team until his death in

1971 * The year 1971 had three partial solar eclipses ( February 25, July 22 and August 20) and two total lunar eclipses ( February 10, and August 6). The world population increased by 2.1% this year, the highest increase in history. Events J ...

. Reeves is remembered for his move of the Rams from

Cleveland Cleveland ( ), officially the City of Cleveland, is a city in the United States, U.S. U.S. state, state of Ohio and the county seat of Cuyahoga County, Ohio, Cuyahoga County. Located in the northeastern part of the state, it is situated along ...

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world ...

1946 Events January * January 6 - The first general election ever in Vietnam is held. * January 7 – The Allies recognize the Austrian republic with its 1937 borders, and divide the country into four occupation zones. * January 10 ** The ...

, where it became the first American major league sports franchise on the Pacific Coast. He was also the first NFL owner to sign an

African-American African Americans (also referred to as Black Americans and Afro-Americans) are an ethnic group consisting of Americans with partial or total ancestry from sub-Saharan Africa. The term "African American" generally denotes descendants of ensl ...

player in the post

World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the World War II by country, vast majority of the world's countries—including all of the great power ...

era, inking deals with halfback Kenny Washington and end

Woody Strode Woodrow Wilson Woolwine Strode (July 25, 1914 – December 31, 1994) was an American athlete and actor. He was a decathlete and football star who was one of the first Black American players in the National Football League in the postwar era. Aft ...

in 1946, as well as being the first to employ a full-time scouting staff. Reeves was inducted into the

Pro Football Hall of Fame The Pro Football Hall of Fame is the hall of fame for professional American football, located in Canton, Ohio. Opened on September 7, , the Hall of Fame enshrines exceptional figures in the sport of professional football, including players, coa ...

in 1967.

Early years

Born in

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

to Irish immigrants James Reeves and Rose Farrell, Reeves' father and an uncle, Daniel, had risen together from fruit peddlers to owners of a grocery-store chain, bringing wealth to the family. Reeves was a graduate of the Newman School in

Lakewood, New Jersey Lakewood Township is the most populous township in Ocean County, in the U.S. state of New Jersey. A rapidly growing community as of the 2020 U.S. census, the township had a total population of 135,158 representing an increase of 41,415 (+45.5% ...

, and attended

Georgetown University Georgetown University is a private research university in the Georgetown neighborhood of Washington, D.C. Founded by Bishop John Carroll in 1789 as Georgetown College, the university has grown to comprise eleven undergraduate and graduate ...

in Washington, D.C., which he left before acquiring his degree. While attending Georgetown, Reeves met his future wife, Mary V. Corroon. The couple were married on October 25, 1935, and would together have six children. The Reeves family's grocery chain was sold to Safeway Stores in 1941, generating capital and freeing the youthful Dan Reeves, age 29, to pursue his dream of owning a professional football franchise.

Purchase of Cleveland Rams

Together with his friend and business partner Robert Levy, Reeves purchased the

Cleveland Rams The Cleveland Rams were a professional American football team that played in Cleveland from 1936 to 1945. The Rams competed in the second American Football League (AFL) for the 1936 season and the National Football League (NFL) from 1937 to 19 ...

franchise in

from a local ownership group for $135,000.Tom Reed
"How Moving a Franchise from Cleveland to L.A. Benefited the Browns and Fostered Social Change,"
''Cleveland Plain Dealer,'' www.cleveland.com, Feb. 3, 2014. The team was a comparatively young one, launched in

1936 Events January–February * January 20 – George V of the United Kingdom and the British Dominions and Emperor of India, dies at his Sandringham Estate. The Prince of Wales succeeds to the throne of the United Kingdom as King E ...

, and finances were tight, with as few as 200 season ticket holders and no television revenue, forcing some players to work for as little as $100 per game. The team did not operate in , and Reeves became the sole owner in December, while serving stateside in the

U.S. Army Air Forces The United States Army Air Forces (USAAF or AAF) was the major land-based aerial warfare service component of the United States Army and ''de facto'' aerial warfare service branch of the United States during and immediately after World War ...

. Despite its financial woes, the previously unsuccessful franchise began to turn around in

1944 Events Below, the events of World War II have the "WWII" prefix. January * January 2 – WWII: ** Free French General Jean de Lattre de Tassigny is appointed to command French Army B, part of the Sixth United States Army Group in ...

; the Rams won Western division title in

1945 1945 marked the end of World War II and the fall of Nazi Germany and the Empire of Japan. It is also the only year in which Nuclear weapon, nuclear weapons Atomic bombings of Hiroshima and Nagasaki, have been used in combat. Events Below, ...

and the championship game behind rookie quarterback and league MVP

Bob Waterfield Robert Stanton Waterfield (July 26, 1920 – March 25, 1983) was an American professional football player and coach. He played quarterback for the UCLA Bruins and Cleveland/Los Angeles Rams and was inducted into the Pro Football Hall of Fame i ...

, a future member of the

."Bob Waterfield: Biography,"
Pro Football Hall of Fame, www.profootballhof.com/

Move to Los Angeles

Immediately following the conclusion of the season, with the championship game having been played in icy Cleveland before 32,000 fans on December 15, Reeves announced his intention to move his team to sunny

Southern Southern may refer to: Businesses * China Southern Airlines, airline based in Guangzhou, China * Southern Airways, defunct US airline * Southern Air, air cargo transportation company based in Norwalk, Connecticut, US * Southern Airways Express, M ...

California California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the m ...

: the League approved the move on January 12, 1946. On January 15, Rams team representatives went before the Los Angeles Coliseum Commission with a plan to lease use of the facility for home games, as it was already the home venue for

college football College football (french: Football universitaire) refers to gridiron football played by teams of student athletes. It was through college football play that American football in the United States, American football rules first gained populari ...

for both

UCLA The University of California, Los Angeles (UCLA) is a public land-grant research university in Los Angeles, California. UCLA's academic roots were established in 1881 as a teachers college then known as the southern branch of the California ...

and

USC USC most often refers to: * University of South Carolina, a public research university ** University of South Carolina System, the main university and its satellite campuses ** South Carolina Gamecocks, the school athletic program * University of ...

of the

Pacific Coast Conference The Pacific Coast Conference (PCC) was a college athletic conference in the United States which existed from 1915 to 1959. Though the Pac-12 Conference claims the PCC's history as part of its own, with eight of the ten PCC members (including ...

."Rams to Go After Coliseum Lease,"
''San Mateo Times,'' vol. 35, no. 13 (Jan. 15, 1946), pg. 7. On January 23, the Coliseum Commission approved use of the 103,000-seat stadium for Rams' Sunday home games during the

season. The move did not immediately cure the team's financial woes, however: in 1947, Reeves found himself in need of co-owners to share the mounting losses while attempting a turnaround. Reeves brought Levy back in for a one-third stake in the team, while another third went to Edwin Pauley and Hal Saley. Eventually, the team proved to be extremely successful on the field, with quarterback Bob Waterfield helping the team to three straight League Championship games from 1949 to 1951, culminating in the 1951 Championship trophy. Boasting some of football's most glamorous stars, the Rams drew extremely well at the ticket office. Topped by a crowd of 102,368 for game against the

San Francisco 49ers The San Francisco 49ers (also written as the San Francisco Forty-Niners) are a professional American football team based in the San Francisco Bay Area. The 49ers compete in the National Football League (NFL) as a member of the league's Nationa ...

1957 1957 ( MCMLVII) was a common year starting on Tuesday of the Gregorian calendar, the 1957th year of the Common Era (CE) and ''Anno Domini'' (AD) designations, the 957th year of the 2nd millennium, the 57th year of the 20th century, and the 8th year ...

, attendance for Rams games in the

Los Angeles Memorial Coliseum The Los Angeles Memorial Coliseum (also known as the L.A. Coliseum) is a multi-purpose stadium in the Exposition Park neighborhood of Los Angeles, California. Conceived as a hallmark of civic pride, the Coliseum was commissioned in 1921 as a me ...

topped 80,000 on 22 occasions during the teams' first two decades in California. The previous closeness between Reeves and Levy fell away, though, and soon Levy was siding with Pauley against Reeves on most significant ownership decisions. Pauley eventually assumed Levy's stake, giving Pauley two-thirds ownership of the team but that did nothing to resolve the constant battles between Pauley and Reeves. Finally in 1962, the NFL stepped in to resolve the situation by holding a closed auction to result in one partner buying out the other. Reeves outbid Pauley for the team, valuing the Rams at $7.1 million against Pauley's bid of $6.1 million. Reeves once again assumed sole ownership. He then raised the funds to support his bid by immediately selling 49% of the team to a group of minority owners that included

Gene Autry Orvon Grover "Gene" Autry (September 29, 1907 – October 2, 1998), nicknamed the Singing Cowboy, was an American singer, songwriter, actor, musician, rodeo performer, and baseball owner who gained fame largely by singing in a crooning s ...

. By the time of Reeves' death in 1971, the team's worth was estimated at $20 million. Reeves also owned one of Los Angeles' first

ice hockey Ice hockey (or simply hockey) is a team sport played on ice skates, usually on an ice skating rink with lines and markings specific to the sport. It belongs to a family of sports called hockey. In ice hockey, two opposing teams use ice ...

teams, the

Western Hockey League The Western Hockey League (WHL) is a major junior ice hockey league based in Western Canada and the Northwestern United States. The WHL is one of three leagues that constitutes the Canadian Hockey League (CHL) as the highest level of junior ...

's Los Angeles Blades, which lasted from 1961 to 1967 and played nearby the Coliseum at the

Los Angeles Memorial Sports Arena The Los Angeles Memorial Sports Arena was a multi-purpose arena at Exposition Park, in the University Park neighborhood of Los Angeles. It was located next to the Los Angeles Memorial Coliseum and just south of the campus of the University of ...

. Given the Blades' success, Reeves was an early favorite to get a

National Hockey League The National Hockey League (NHL; french: Ligue nationale de hockey—LNH, ) is a professional ice hockey sports league, league in North America comprising 32 teams—25 in the United States and 7 in Canada. It is considered to be the top ranke ...

franchise during the 1967 NHL expansion, but the league awarded the team to

Los Angeles Lakers The Los Angeles Lakers are an American professional basketball team based in Los Angeles. The Lakers compete in the National Basketball Association (NBA) as a member of the league's Western Conference Pacific Division. The Lakers play their ...

owner

Jack Kent Cooke Jack Kent Cooke (October 25, 1912 – April 6, 1997) was a Canadian-American businessman in broadcasting and professional sports. Starting in sales, Cooke was very successful, eventually becoming a partner in a network of radio stations and news ...

Innovations

The innovative Reeves made several other significant contributions to pro football. He instituted the famed "Free Football for Kids" program that enabled youngsters to enjoy the game in their formative years and then, hopefully, become ardent fans as adults. His signing of the ex-UCLA great, Kenny Washington, in the spring of 1946 marked the first time a black player had been hired in the NFL since 1933. Reeves' experimentation in the early days of television provided the groundwork for pro football's current successful TV policies. He was also the first to employ a full-time scouting staff.

Relationship with George Allen

1965 Events January–February * January 14 – The Prime Minister of Northern Ireland and the Taoiseach of the Republic of Ireland meet for the first time in 43 years. * January 20 ** Lyndon B. Johnson is sworn in for a full term ...

, Reeves lured away defensive coordinator and head of player personnel George Allen from the

Chicago Bears The Chicago Bears are a professional American football team based in Chicago. The Bears compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) North division. The Bears have won nine ...

. Allen made key trades and draft choices, which returned the team back to prominence within the next three seasons of his tenure. Allen allegedly had agreed on the deal with Reeves with two years remaining on his contract with the Bears, and a protracted legal battle followed. By

1968 The year was highlighted by protests and other unrests that occurred worldwide. Events January–February * January 5 – " Prague Spring": Alexander Dubček is chosen as leader of the Communist Party of Czechoslovakia. * J ...

, Reeves had sought to go in a new direction as far as to find a new head coach for the team. On Christmas Day, Reeves attempted to fire Allen, but due to the wide public outcry of the Rams' fans over the dismissal, he finally relented and retained Allen as the head coach for the next two years, then fired him again after the 1970 season.

Pro Football HOF enshrinement and death

Reeves was enshrined in the

in 1967. For his contribution to sports in Los Angeles, he was honored with a

"Court of Honor" plaque by the Coliseum commissioners. A longtime smoker, Reeves's health began to deteriorate by 1969. Reeves, who was also diagnosed with

Hodgkin's disease Hodgkin lymphoma (HL) is a type of lymphoma, in which cancer originates from a specific type of white blood cell called lymphocytes, where multinucleated Reed–Sternberg cells (RS cells) are present in the patient's lymph nodes. The condition ...

, succumbed to

cancer Cancer is a group of diseases involving abnormal cell growth with the potential to invade or spread to other parts of the body. These contrast with benign tumors, which do not spread. Possible signs and symptoms include a lump, abnormal b ...

in his New York City apartment on April 15, 1971. After Reeves' death,

Baltimore Colts The Baltimore Colts were a professional American football team that played in Baltimore from its founding in 1953 to 1984. The team now plays in Indianapolis, as the Indianapolis Colts. The team was named for Baltimore's history of horse breed ...

owner Carroll Rosenbloom assumed control of the Rams in July 1972, spinning off the Colts to Robert Irsay in a swap of franchises between the owners and their investors.Los Angeles (Rams) Owner Dan Reeves dies of cancer, UPI Article for The Palm Beach Post, Apr 16, 1971, accessed April 11, 2012.
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References

External links

Pro Football Hall of Fame
- Dan Reeves * {{DEFAULTSORT:Reeves, Dan 1912 births 1971 deaths Los Angeles Rams executives Los Angeles Rams owners National Football League general managers Georgetown University alumni Pro Football Hall of Fame inductees Sportspeople from Lakewood Township, New Jersey Businesspeople from New York City American people of Irish descent North American Soccer League (1968–1984) executives Cleveland Rams executives 20th-century American businesspeople Burials at Gate of Heaven Cemetery (Hawthorne, New York)