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DWTM (89.9 FM), on-air as Magic 89.9, is a
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
owned and operated by Quest Broadcasting Incorporated. It serves as the flagship station of Magic Nationwide and the flagship partner station of
Tiger 22 Media Tiger 22 Media Corporation is an integrated media agency-based radio network in the Philippines. It is an aggrupation of five-partner radio brands under the Vera family: Jam 88.3, Wave 89.1 DWAV (89.1 FM) - broadcasting as Wave 89.1 - ...
. The station's studios and transmitter are located at Unit 907, 9th floor, Paragon Plaza, EDSA cor. Reliance St.,
Mandaluyong Mandaluyong, officially the City of Mandaluyong ( fil, Lungsod ng Mandaluyong), is a first class Cities of the Philippines#Legal classification, highly urbanized city in the Metro Manila, National Capital Region of the Philippines. According to ...
. This station operates daily from 6:00 AM to 12:00 AM on terrestrial radio and 24/7 online.


History


1980s: Early programming and "The Battle of the Radios" trend

The station began its regular operations on February 14, 1986, under the ownership of the CDC Radio Network, Inc., and broadcasting from the now-demolished Philippine Communications Center building (PHILCOMCEN) in Pasig, starting with a 10 on-air crew led by Bernie Buenaseda, known on-air as "Burning Bernie". It became a witness to history unfolding before the Filipinos as the station was also started 11 days before the late Corazon "Cory" Aquino became president and 7 months exactly before
ABS-CBN ABS-CBN (an initialism of its two predecessors' names, Alto Broadcasting System and Chronicle Broadcasting Network) is a Philippine commercial broadcast network that serves as the flagship property of ABS-CBN Corporation, a company unde ...
was reopened. At that time, DWTM operated 21 hours a day, starting its broadcast day at 5 am until signing off the following morning at 2 am. Between 1988 and 1989, the station started broadcasting 24 hours a day, which turned out to be a huge success. "The Battle of the Radios" during that era, was supported by a wide variety of spoofs and gimmicks not to mention sidekicks, (no computers, no hard drives; just a bunch of wires and switches,) which made broadcasting ultra-creative as compared to that done with the digital technology of today.


1990s: The emergence of ''Love Notes''

Magic 89.9 became the first home of "Love Notes" that started in 1988, which was initially conceptualized as a gimmick. The 15 minute counseling program hosted by Joe D'Mango became an instant hit with office workers every Friday morning. Love Notes is also aired on ABC-5 from 1993 to 1998 and became an eponymous movie that produced by VIVA Films in 1995. It transferred to its sister station
Wave 89.1 DWAV (89.1 FM) - broadcasting as Wave 89.1 - is a radio station owned and operated by Blockbuster Broadcasting System, a member of Tiger 22 Media. The station's studio is located at the Unit 906-B Paragon Plaza, EDSA corner Reliance St., Manda ...
in 2001. The show returned on
DZMM DZMM (630 AM) Radyo Patrol was a commercial news/talk radio station broadcasting from Quezon City, Philippines, serving the Mega Manila market. It was the flagship station of the Radyo Patrol Network owned by ABS-CBN. The station's studio w ...
in 2011, but moved to Radyo Singko in 2012, and lasted until 2013. On November 29, 1999, Magic 89.9 transferred its studios from PHILCOMCEN Building in Pasig to the Paragon Plaza Building in
Mandaluyong Mandaluyong, officially the City of Mandaluyong ( fil, Lungsod ng Mandaluyong), is a first class Cities of the Philippines#Legal classification, highly urbanized city in the Metro Manila, National Capital Region of the Philippines. According to ...
to share facilities with sister stations 99.5 RT (now 99.5 Play FM) and 103.5 K-Lite, Mellow Touch 94.7 (now Mellow 947), DWBL 1242 and DWSS 1494.


2000s: ''Good Times'' and ''Boys Night Out'' popularity

Since its inception, the station started a trend on FM radio of making Fridays nostalgia days with the ''Friday Magic Madness'' program (now ''Friday Madness''), that plays music from the 1980s hit music all day. On the other hand, weekend program ''Saturday Slam'' plays the 1990s music. Mo Twister, after four years in hiatus, returned to Magic 89.9, with '' Good Times With Mo'' (Limited Edition). He returned again in February 2006 with ''Good Times With Mo'', along with Mojo Jojo, then a late night show. In June 2006, it was transferred to the morning slot (6-9 AM) with a third co-host,
Andi Andi or ANDI may refer to: People and fictional characters * Andy (given name), including people and fictional characters with the name Andi * Andi people, an ethnic group of Dagestan, Russia Places * Andi, Guizhou, a town in Jinsha County, Guiz ...
. She, however resigned in February 2007, and was replaced by Maui Taylor. Maui retired on May 30, 2007, so Andi9 returned in June 2007, only to leave again in November 2007. The third co-host was Noelle Bonus. On July 17, 2007, The Magic website was in operation once more to serve the net surfing Magic 89.9 listeners here and especially abroad. Recent additions to the Magic list of programs include the '' American Top 40 (AT40)'' which is hosted by ''
American Idol ''American Idol'' is an American singing competition television series created by Simon Fuller, produced by Fremantle North America and 19 Entertainment, and distributed by Fremantle North America. It aired on Fox from June 11, 2002, to ...
'' presenter and American radio and TV personality
Ryan Seacrest Ryan John Seacrest (born December 24, 1974) is an American media personality and producer. He is the co-host of '' Live with Kelly and Ryan'', as well as the host of multiple media shows including ''American Idol'', ''American Top 40'', and ' ...
, as well as ''BigFish Radio'' hosted by Johnboy Lee of BigFish Manila every Saturday nights which features exclusive programs by international club DJs such as
Paul Van Dyk Matthias Paul (; born 16 December 1971), known professionally as Paul van Dyk () is a German DJ, record producer and musician. One of the first true renowned DJs, van Dyk was the first artist to receive a Grammy Award nomination in the newly a ...
,
David Guetta Pierre David Guetta ( , ; born 7 November 1967) is a French DJ and music producer. He has over 10 million album and 65 million single sales globally, with more than 10 billion streams. In 2011, 2020 and 2021, Guetta was voted the number one D ...
,
Armin van Buuren Armin Jozef Jacobus Daniël van Buuren ( , ; born 25 December 1976) is a Dutch DJ and record producer from Leiden, South Holland. Since 2001, he has hosted '' A State of Trance'' (ASOT), a weekly radio show, which is broadcast to nearly 40&n ...
and others.


2010s: The Magic's 30th Anniversary Celebration

In January 2014, Mo Twister returns on his morning show ''Good Times'' with his new co-host
Sam Oh Oh Sang-mi, better known as Sam Oh is a television host, radio broadcaster and a Korean expatriate who has been living in the Philippines for 20 years. She can speak Tagalog and English in addition to her native Korean. She has been the main hos ...
(from its previous timeslot ''First Thing in the Morning'' while ''Good Times'' was under a 5-month suspension) and Filipino-Canadian internet sensation
Mikey Bustos Mikey is a masculine given name, often a diminutive form (hypocorism) of Michael. It may also refer to: People * Mikey Ambrose (born 1993), American Major League Soccer player * Mikey Arroyo (born 1969), Filipino actor and politician, son of Phil ...
. ''Friday Madness'' and ''Saturday Slam'' introduced their new and improved playlist, Friday Madness includes the early 90s music, while Saturday Slam includes the early 2000s music. On May 31, 2014, the station brought back its Saturday night club/party timeslot with the debut of ''Saturday Night Takeover'' mixed by the country's popular club/ EDM DJs such as Ace Ramos, Mars Miranda, Marc Marasigan, Deuce Manila, Katsy Lee, Travis Monsod, Ron Poe among others. After 27 years of ''Lovenotes'' absence on the station, the said show returned on November 6, 2015, and it is the same timeslot as the way it is. On December 26, 2015, ''Saturday Slam'' aired the last program date. This was because they had to make way for the adjustment due to the fact that it will revert the Saturday schedule to its original schedule from the station's first broadcast until the very early 2000s. The Sunday schedule (then known as Super Hit Sunday, consists of mornings with the Junior Jocks to afternoons with selected weekend/fill-in DJs) was later merged with the regular Saturday schedule, which became ''Super Hit Weekend'' timeslot that plays the hits from 10 years before the current year up to the present. On February 28, 2016, The Magic celebrated its 30th anniversary into the airwaves, and a lot of major changes in the programming happened. The station brought back its usual Sunday night slow jam program ''Sunday Slowdown'', after a decade of being replaced by another re-titled program ''Slow Flow'', and later, ''Nothing Noisy''. On the other hand, the station begins to change the timeframe of ''Friday Madness'' from the 1980s (original timeframe) to its two decades (the 1990s and the 2000s) as the current timeframe for the program. In November the same year, the station held its 30th anniversary concert featuring OPM icons
Ely Buendia Ely Eleandre Basiño Buendia (born November 2, 1970), popularly known as Ely Buendia, is a Filipino musician, singer, songwriter, author and film director who gained fame as the guitarist, lead vocalist and principal songwriter of the famed Fil ...
and
Rico Blanco Rico Rene Granados Blanco (born March 17, 1973) is a Filipino singer, songwriter, multi-instrumentalist, record producer, actor, endorser and entrepreneur. He began his career as one of the founding members, and served as the chief songwriter, ...
at
Eastwood City Eastwood City is an mixed-use development complex located in Barangay Bagumbayan Quezon City. Launched in 1997, it is Megaworld Corporation’s first “live-work-play” community that offers complete facilities, amenities, and establishment ...
. In July 2017, Delamar Arias from Monster RX 93.1 joined the station, Andi Manzano also returned and co-host the weekly family-oriented program ''The Mother Show'' along with Rikiflo. As of 2018, Andrew Santiago is the current station manager. On August 5, 2022, after more than 6 year hiatus, the station brought back the 1980s music, including the relaunch of its old program called ''Retro in the Metro'', which airs every morning (7 to 8am) and afternoon (4 to 5pm) during ''Friday Madness''.


Magic 89.9 CD compilations

*Magic Urban Flow (MCA Music Philippines, 2005) *Party on Weekends (EMI Music Philippines, 2005) *Club Myx (EMI Music Philippines, 2006) *Kami nAPO Muna (Universal Records, 2006) *Party On Weekends (House Edition) (EMI Music Philippines, 2006) *The Best Of Manila Sound: Hopia Mani Popcorn (Viva Records, 2006) *Friday Madness OPM Edition/Retro In The Metro (Vicor Music, 2007) *Kami nAPO Muna Ulit (Universal Records, 2007) *Remember The OPM In The 80s (Vicor Music, 2007) *The Best Of Manila Sound 2: Hopia Mani Popcorn (Viva Records, 2007) *The Nicest Of The 90s (Viva Records, 2007) *Friday Madness (MCA Music Philippines, 2009)


References


External links

* {{coord missing, Metro Manila Contemporary hit radio stations in the Philippines OPM formatted radio stations in the Philippines Radio stations in Metro Manila Quest Broadcasting Radio stations established in 1986 1986 establishments in the Philippines Tiger 22 Media Corporation