Droga5 is an

advertising agency An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generall ...

headquartered in New York City with offices in London, Dublin and Tokyo. It was founded in 2006 by David Droga.

History

David Droga founded Droga5 in

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

in 2006. Droga said that he named the agency after the tag his mother used to sew into his clothes (He is the fifth of six children and his mother stitched labels in her children's clothing based on birth order). In 2008, Droga5 opened a second office in

Sydney Sydney is the capital city of the States and territories of Australia, state of New South Wales and the List of cities in Australia by population, most populous city in Australia. Located on Australia's east coast, the metropolis surrounds Syd ...

in David Droga's homeland of

Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...

; this office was closed in September 2015 as Droga5 turned its focus to the European market and its London office, which opened in 2013. In July 2013,

William Morris Endeavor Endeavor Group Holdings, Inc. (formerly William Morris Endeavor and WME-IMG) is an American holding company for talent and media agencies with its primary offices in Beverly Hills, California. The company was founded in April 2009 after the me ...

announced a significant minority investment in Droga5. According to ''

The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...

'', "executives from both companies said the partnership would allow them to create more brand-supported content by combining their significant advertising and entertainment resources." Droga5's New York office relocated to Wall Street in 2014. The sale of Droga5 to Accenture Interactive was announced in April 2019. WME Dragon Holdings LLC agreed on March 29, 2019, to sell its 49 percent interest to Accenture Interactive for $233 million. This assumed a value of $242.5 million for the 51 percent share owned by David5, LLC, identified in the Endeavor Group Holdings

IPO An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investment ...

filing as the majority owner. In 2021, Droga5 announced the opening of a new Tokyo office, with plans to expand to Brazil and China. In 2024, Drago5 integrated Australian creative agency The Monkeys and also acquired Brazilian agency Soko, amidst a series of departures of prominent staff.

Notable campaigns

*Amazon - Before Alexa *Android - Friends Furever *Brady Campaign - End Family Fire *Chase - This Momma Keeps Going *Facebook - Never Lost *HBO - For the Throne *Hennessy - Maurice and the Black Bear School *Honey Maid - This is Wholesome *Huggies - Welcome to the World, Baby *IHOP - IHOb *MailChimp - Did You Mean MailChimp? *Marc Ecko - Still Free *Microsoft Bing - Decoded *''

'' - The Truth Is Hard to Find + The Truth Is Worth It *Newcastle Brown Ale - If We Made It *Paramount+ - Journey to the Peak *Prudential - Day One *Puma - The After Hours Athlete *The Great Schlep feat. Sarah Silverman *Tourism Australia - Dundee (2018) *Under Armour - I Will What I Want *Rule Yourself *UNICEF Tap Project

References

External links

*{{Official website, www.droga5.com Advertising agencies based in New York City Companies based in Manhattan Marketing companies established in 2006 American companies established in 2006 2006 establishments in New York City 2019 mergers and acquisitions Accenture American subsidiaries of foreign companies