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The GAMURS Group, simply known as Gamurs, is an
esports Esports (), short for electronic sports, is a form of competition using video games. Esports often takes the form of organized, multiplayer video game competitions, particularly between professional players, played individually or as teams. ...
media and entertainment publisher. Established in 2014, the group operates multiple brands focusing on the esports and entertainment news markets, including the websites: ''Dot Esports'', ''We Got This Covered,'' ''
The Mary Sue Daniel Abrams (born May 20, 1966) is an American media entrepreneur, television host, and author. He is currently the host of '' On Patrol: Live'' on Reelz, and ''The Dan Abrams Show: Where Politics Meets The Law'' on SiriusXM's P.O.T.U.S. cha ...
'', ''
Prima Games Prima Games is a publishing company of video game strategy guides in the United States. Formerly, Prima was an imprint of Dorling Kindersley, a division of Penguin Random House, and produced print strategy guides, featuring in-depth walkthroughs ...
'', and '' Escapist''. GAMURS is based in
Sydney, Australia Sydney is the capital city of the state of New South Wales and the most populous city in Australia. Located on Australia's east coast, the metropolis surrounds Sydney Harbour and extends about 80 km (50 mi) from the Pacific Ocean ...
, with an office in
Austin, Texas Austin ( ) is the List of capitals in the United States, capital city of the U.S. state of Texas. It is the county seat and most populous city of Travis County, Texas, Travis County, with portions extending into Hays County, Texas, Hays and W ...
.


History

In 2010, Riad Chikhani, Phillip Luu, and Malik Akl established Rune Gear, a forum for the game ''
RuneScape ''RuneScape'' is a fantasy massively multiplayer online role-playing game (MMORPG) developed and published by Jagex, released in January 2001. ''RuneScape'' was originally a browser game built with the Java (programming language), Java progr ...
''. They sold the business at the age of 17 to focus on school. Their experience inspired them to develop a similar business, but for a wider variety of games. In December 2014, they joined with Carl Oehme and Halim Yoo to form GAMURS Group. GAMURS began as a social network for gamers after joining the NRMA Jumpstart program run by the Slingshot Accelerator. Shortly after the program ended, the company raised $500,000 in a seed round. GAMURS acquired two platforms, TeamFind and CSGOTeamFinder. On February 14, 2016, these sites merged to provide team and player-finding functionality for '' Counter-Strike: Global Offensive'' and ''
League of Legends ''League of Legends'' (''LoL'', commonly referred to as ''League'', is a multiplayer online battle arena video game developed and published by Riot Games. Inspired by ''Defense of the Ancients'', a Mod (video games), custom map for ''Warcraf ...
''. GAMURS raised an additional $500,000 in another seed round in April 2016. On April 26, 2016, GAMURS acquired esports publication websites ''eSports-Nation.com'', ''GoldPer10'', and ''eSports.guru.'' Once the acquisitions were completed, the three platforms were merged, making GAMURS a content provider for titles such as '' Call of Duty: Black Ops III'', '' Halo 5: Guardians'', ''
Hearthstone ''Hearthstone'' is a 2014 Online game, online digital collectible card game, digital collectible card video game produced by Blizzard Entertainment, released under the free-to-play model. Originally subtitled ''Heroes of Warcraft'', ''Hearthsto ...
'', and ''
Overwatch ''Overwatch'' (abbreviated as OW) is a multimedia franchise centered on a series of multiplayer first-person shooter (FPS) video games developed by Blizzard Entertainment. ''Overwatch (video game), Overwatch'' was released in 2016 with a success ...
''. On June 11, GAMURS launched EsportsWikis, an online encyclopedia dedicated to esports. On September 19, it acquired esports news outlet ''SplitPush.net''. On October 28, GAMURS acquired ''
Dot Esports The GAMURS Group, simply known as Gamurs, is an esports media and entertainment publisher. Established in 2014, the group operates multiple brands focusing on the esports and entertainment news markets, including the websites: ''Dot Esports'', '' ...
'' from ''
The Daily Dot ''The Daily Dot'' is a digital media company covering the culture of the Internet and the World Wide Web. It was founded by Nicholas White in 2011, and is headquartered in Austin, Texas. The site, conceived as the Internet's "hometown newsp ...
''. On November 9, 2020, GAMURS acquired ''Pro Game Guides'', a source for gaming guides. On June 28, 2021, GAMURS acquired ''We Got This Covered'', a news site for film, TV, comics, and entertainment culture. On November 17, GAMURS acquired the website ''
The Mary Sue Daniel Abrams (born May 20, 1966) is an American media entrepreneur, television host, and author. He is currently the host of '' On Patrol: Live'' on Reelz, and ''The Dan Abrams Show: Where Politics Meets The Law'' on SiriusXM's P.O.T.U.S. cha ...
'', a website intended to highlight women in the "
geek The word ''geek'' is a slang term originally used to describe Eccentricity (behavior), eccentric or non-mainstream people; in current use, the word typically connotes an expert or enthusiast obsessed with a hobby or intellectual pursuit. In th ...
culture space" and provide a space for minority and underrepresented voices. On January 3, 2022, GAMURS announced the acquisition of
Prima Games Prima Games is a publishing company of video game strategy guides in the United States. Formerly, Prima was an imprint of Dorling Kindersley, a division of Penguin Random House, and produced print strategy guides, featuring in-depth walkthroughs ...
, a gaming media company. On February 10, it announced the acquisition of Twinfinite, a website focused on video game news, reviews, features, and opinions. On September 30, it confirmed the acquisition of several websites from
Enthusiast Gaming Enthusiast Gaming Holdings Inc. is a Canadian digital media company specializing in video game journalism. Founded in 2014 by entrepreneur Menashe Kestenbaum, the company owned the websites ''Destructoid'' and ''Escapist Magazine'' from 2014 to ...
, including ''
Destructoid ''Destructoid'' is a website that was founded as a video game-focused blog in March 2006 by Yanier Gonzalez, a Cuban-American cartoonist and author. Enthusiast Gaming acquired the website in 2017 and sold it to Gamurs Group in 2022. Histor ...
'', '' The Escapist'', ''PC Invasion'', and ''Siliconera''. Their firing of '' The Escapist''s editor-in-chief in November resulted in a number of contributors at the website—notably
Ben "Yahtzee" Croshaw Benjamin Richard "Yahtzee" Croshaw (born 24 May 1983) is a British journalist, video game critic and developer, author, and humourist. He is best known for his video game review series '' Zero Punctuation'', which he produced for '' The Escap ...
of ''
Zero Punctuation ''Zero Punctuation'' is a series of video game reviews created by English comedy writer and video game journalist Ben "Yahtzee" Croshaw. From its inception in 2007, episodes were published weekly by internet magazine '' The Escapist''. Episod ...
''—resigning and forming a new
employee-owned Employee stock ownership, or employee share ownership, is where a company's employees own shares in that company (or in the parent company of a group of companies). US employees typically acquire shares through a share option plan. In the UK, Emp ...
outlet. In July 2024, an unknown number of employees were laid off across ''Destructoid'', ''PC Invasion'', and ''Dot Esports''. On 24 September 2024, a second round of lay offs was made, losing about 30 employees due to "unprecedented shifts" in the industry, specifically relating to Google's Helpful Content update in 2023 and "the decline in Google search and Discover traffic across all sites". Those affected include Dot Esports gaming editor Vic Hood, Dot Esports Australian managing editor Isaac McIntyre, Twinfinite managing editor Tom Hopkins, Destructoid staff writer Jamie Sharp, and PC Invasion senior staff writer Diego Perez. Additional layoffs took place in February, March, and April 2025. PC enthusiast website PC Invasion was also seemingly shutdown and now redirects to Prima Games.


References

{{reflist Entertainment companies established in 2014 Australian companies established in 2014 Internet properties established in 2014 2016 mergers and acquisitions 2020 mergers and acquisitions 2021 mergers and acquisitions 2022 mergers and acquisitions Companies based in Sydney Companies based in Austin, Texas Esports websites Video game websites