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With origins in the early 20th century, a donor recognition wall (also known as a donor wall or donor display) is typically a wall-mounted display found in a centralized location of a hospital, university, museum, library, worship facility, or other
With origins in the early 20th century, a donor recognition wall (also known as a donor wall or donor display) is typically a wall-mounted display found in a centralized location of a hospital, university, museum, library, worship facility, or other nonprofit
A nonprofit organization (NPO), also known as a nonbusiness entity, nonprofit institution, not-for-profit organization, or simply a nonprofit, is a non-governmental (private) legal entity organized and operated for a collective, public, or so ...
institution. It consists of a listing of names of persons or companies that contributed funds to a capital campaign or other major fundraising
Fundraising or fund-raising is the process of seeking and gathering voluntary financial contributions by engaging individuals, businesses, charitable foundations, or governmental agencies. Although fundraising typically refers to efforts to gathe ...
effort of the organization. The fundamental purposes of a donor recognition wall are to honor the major financial contributors of an organization, and to serve as an incentive for potential donors to contribute.
Traditionally, donor recognition walls consisted of header (title) lettering with the names of benefactors listed below on engraved brass
Brass is an alloy of copper and zinc, in proportions which can be varied to achieve different colours and mechanical, electrical, acoustic and chemical properties, but copper typically has the larger proportion, generally copper and zinc. I ...
panels or plaques. Today, however, donor recognition walls can incorporate a variety of styles, materials, artistic media and interactive multimedia presentations that appear on plasma displays, touch-screen kiosks and LCD screens. Often in contemporary architecture
Contemporary architecture is the architecture of the 21st century. No single style is dominant. Contemporary architects work in several different styles, from postmodernism, high-tech architecture and new references and interpretations of tradit ...
, a donor recognition wall will constitute a major aesthetic
Aesthetics (also spelled esthetics) is the branch of philosophy concerned with the nature of beauty and taste, which in a broad sense incorporates the philosophy of art.Slater, B. H.Aesthetics ''Internet Encyclopedia of Philosophy,'' , acces ...
feature of a building's lobby area or main hallway. It will frequently incorporate a prominent display of the organization's logo
A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name that it represents, as in ...
and mission statement
A mission statement is a short statement of why an organization exists, what its overall goal is, the goal of its operations: what kind of product or service it provides, its primary customers or market, and its geographical region of operation ...
.
Many institutions consider a “donor wall” or some kind of comprehensive recognition piece to be the period at the end of the campaign sentence.
See also
*Donor
A donor in general is a person, organization or government which donates something voluntarily. The term is usually used to represent a form of pure altruism, but is sometimes used when the payment for a service is recognized by all parties as re ...
* Fundraising
Fundraising or fund-raising is the process of seeking and gathering voluntary financial contributions by engaging individuals, businesses, charitable foundations, or governmental agencies. Although fundraising typically refers to efforts to gathe ...
* Recognition
References
{{Reflist Donation Philanthropy