''Dilbert'' is an American
comic strip
A comic strip is a Comics, sequence of cartoons, arranged in interrelated panels to display brief humor or form a narrative, often Serial (literature), serialized, with text in Speech balloon, balloons and Glossary of comics terminology#Captio ...
written and illustrated by
Scott Adams
Scott Raymond Adams (born June 8, 1957) is an American author and cartoonist. He is the creator of the ''Dilbert'' comic strip and the author of several nonfiction works of business, commentary, and satire. Adams worked in various corporate r ...
, first published on April 16, 1989. It is known for its
satirical
Satire is a genre of the visual arts, visual, literature, literary, and performing arts, usually in the form of fiction and less frequently Nonfiction, non-fiction, in which vices, follies, abuses, and shortcomings are held up to ridicule, ...
office humor about a
white-collar,
micromanaged office with engineer
Dilbert
''Dilbert'' is an American comic strip written and illustrated by Scott Adams, first published on April 16, 1989. It is known for its satire, satirical office humor about a White-collar worker, white-collar, micromanagement, micromanaged offic ...
as the
title character
The title character in a narrative work is one who is named or referred to in the title of the work. In a performed work such as a play or film, the performer who plays the title character is said to have the title role of the piëce. The title o ...
. It has led to dozens of books, an
animated television series
An animated series, or a cartoon series, is a set of Animation, animated films with a common title, usually related to one another. These episodes typically share the same main heroes, some different secondary characters and a basic theme. Series ...
, a
video game
A video game or computer game is an electronic game that involves interaction with a user interface or input device (such as a joystick, game controller, controller, computer keyboard, keyboard, or motion sensing device) to generate visual fe ...
, and hundreds of themed
merchandise
Merchandising is any practice which contributes to the sale of Product (business), products ("merch" colloquially) to a retail consumer. At a retail in-store level, merchandising refers to displaying products that are for sale in a creative w ...
items. ''Dilbert Future'' and ''The Joy of Work'' are among the best-selling books in the series. In 1997, Adams received the
National Cartoonists Society
The National Cartoonists Society (NCS) is an organization of professional cartoonists in the United States. It presents the National Cartoonists Society Awards. The Society was born in 1946 when groups of cartoonists got together to entertain the ...
Reuben Award and the Newspaper Comic Strip Award for his work. ''Dilbert'' appears online and as of 2013 was published daily in 2,000 newspapers in 65 countries and 25 languages.
In 2023, ''Dilbert'' was dropped by numerous independent newspapers as well as its distributor,
Andrews McMeel Syndication
Andrews McMeel Syndication (formerly Universal Uclick) is an American content syndicate which provides syndication in print, online and on mobile devices for a number of lifestyle and opinion columns, comic strips and cartoons and various other ...
(which owns
GoComics
GoComics is a website launched in 2005 by the digital entertainment provider Uclick. It was originally created as a distribution portal for comic strips on mobile phones. However, in 2006, the site was redesigned and expanded to include online st ...
, from where the comic was also removed), after Adams published a video where he called Black Americans that disagreed with "
It's okay to be white" a "hate group" and said White Americans should "get the hell away from" them.
The video was widely described by sources such as ''
The Economist
''The Economist'' is a British newspaper published weekly in printed magazine format and daily on Electronic publishing, digital platforms. It publishes stories on topics that include economics, business, geopolitics, technology and culture. M ...
'' and ''
Reuters
Reuters ( ) is a news agency owned by Thomson Reuters. It employs around 2,500 journalists and 600 photojournalists in about 200 locations worldwide writing in 16 languages. Reuters is one of the largest news agencies in the world.
The agency ...
'' as containing "racist comments" and being a "racist rant".
Adams stated that he disavows racism. The following month, Adams relaunched the strip as a
webcomic
Webcomics (also known as online comics or Internet comics) are comics published on the internet, such as on a website or a mobile app. While many webcomics are published exclusively online, others are also published in magazines, newspapers, or ...
on
Locals under the name ''Daily Dilbert Reborn''.
Publication history
''Dilbert'' began syndication by
United Feature Syndicate
United Feature Syndicate, Inc. (UFS) is a large American editorial column and comic strip newspaper syndication service based in the United States and established in 1919. Originally part of E. W. Scripps Company, it was part of United Media ( ...
(a division of
United Media) in April 1989.
On June 3, 2010, United Media sold its licensing arm, along with the rights to ''Dilbert'', to
Iconix Brand Group
Iconix Brand Group, Inc. is an American brand management company that licenses brands to retailers and manufacturers, primarily in the clothing, apparel, footwear and apparel accessory industries.
History and operations
The company began as ...
. This led to ''Dilbert'' leaving United Media. In late December 2010, it was announced that Dilbert would move to
Universal Uclick
Andrews McMeel Syndication (formerly Universal Uclick) is an American content syndicate which provides syndication in print, online and on mobile devices for a number of lifestyle and opinion columns, comic strips and cartoons and various oth ...
(a division of
Andrews McMeel Universal
Andrews McMeel Universal (AMU) is an American media corporation based in Kansas City, Missouri. It was founded in 1970 by Jim Andrews and John McMeel as Universal Press Syndicate and was renamed in 1997 to AMU to reflect the diversification tha ...
, known as
Andrews McMeel Syndication
Andrews McMeel Syndication (formerly Universal Uclick) is an American content syndicate which provides syndication in print, online and on mobile devices for a number of lifestyle and opinion columns, comic strips and cartoons and various other ...
) beginning in June 2011, where it remained until 2023.
In September 2022,
Lee Enterprises
Lee Enterprises, Inc. is a publicly traded American media company. It publishes 72 daily newspapers in 25 states, and more than 350 weekly, classified, and specialty publications. Lee Enterprises was founded in 1890 by Alfred Wilson Lee and is b ...
ceased running the strip in what Scott Adams reported as 77 newspapers as the publisher declined to include the strip in a new comics page that was instituted throughout the company. He said that he had received complaints about Dilbert mocking the
environmental, social, and corporate governance
Environmental, social, and governance (ESG) is shorthand for an investing principle that prioritizes environmental issues, social issues, and corporate governance. Investing with ESG considerations is sometimes referred to as ''responsible inv ...
movement, but that he was not sure if that was the reason for the cancellation. The ''
San Francisco Chronicle
The ''San Francisco Chronicle'' is a newspaper serving primarily the San Francisco Bay Area of Northern California. It was founded in 1865 as ''The Daily Dramatic Chronicle'' by teenage brothers Charles de Young and M. H. de Young, Michael H. ...
'', owned by
Hearst Media dropped ''Dilbert'' in October 2022 saying the move came after strips joked that
reparations for slavery
Reparations for slavery are reparations for victims of slavery. Reparations can take many forms, including financial compensation, legal remedy of damages, public apology and guarantees of non-repetition. Victims of slavery can refer to hist ...
could be claimed by underperforming office workers.
In February 2023, hundreds of newspapers owned by
media conglomerates including
Andrews McMeel Syndication
Andrews McMeel Syndication (formerly Universal Uclick) is an American content syndicate which provides syndication in print, online and on mobile devices for a number of lifestyle and opinion columns, comic strips and cartoons and various other ...
dropped the comic in response to a
YouTube
YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
video published by Adams on February 22, 2023, during which he advised
white people
White is a Race (human categorization), racial classification of people generally used for those of predominantly Ethnic groups in Europe, European ancestry. It is also a Human skin color, skin color specifier, although the definition can var ...
to "get the hell away from
black people
Black is a racial classification of people, usually a political and skin color-based category for specific populations with a mid- to dark brown complexion. Not all people considered "black" have dark skin and often additional phenotypical ...
" following publication of a
Rasmussen Reports poll which Adams said showed that
African-American
African Americans, also known as Black Americans and formerly also called Afro-Americans, are an American racial and ethnic group that consists of Americans who have total or partial ancestry from any of the Black racial groups of Africa. ...
people collectively form a "hate group". The poll found that 53% of
African-Americans
African Americans, also known as Black Americans and formerly also called Afro-Americans, are an American racial and ethnic group that consists of Americans who have total or partial ancestry from any of the Black racial groups of Africa. ...
agree with the statement "
It's okay to be White", while 26% disagreed, and 21% responded they were "not sure".
Gannett
Gannett Co., Inc. ( ) is an American mass media holding company headquartered in New York City. It is the largest U.S. newspaper publisher as measured by total daily circulation.
It owns the national newspaper ''USA Today'', as well as several ...
, including its
USA Today
''USA Today'' (often stylized in all caps) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth in 1980 and launched on September 14, 1982, the newspaper operates from Gannett's corporate headq ...
network (including the ''
Detroit Free Press
The ''Detroit Free Press'' (commonly referred to as the ''Freep'') is a major daily newspaper in Detroit, Michigan, United States. It is the largest local newspaper owned by Gannett (the publisher of ''USA Today''), and is operated by the Detro ...
,'' ''
The Indianapolis Star
}
''The Indianapolis Star'' (also known as ''IndyStar'') is a morning daily newspaper that began publishing on June 6, 1903, in Indianapolis, Indianapolis, Indiana, United States. It has been the only major daily paper in the city since 1999, whe ...
,'' ''
The Cincinnati Enquirer
''The Cincinnati Enquirer'' is a morning daily newspaper published by Gannett in Cincinnati, Ohio, United States. First published in 1841, the ''Enquirer'' is the last remaining daily newspaper in Greater Cincinnati and Northern Kentucky, altho ...
'', and ''The
Arizona Republic
''The Arizona Republic'' is an American daily newspaper published in Phoenix. Circulated throughout Arizona, it is the state's largest newspaper. Since 2000, it has been owned by the Gannett newspaper chain.
History
Early years
The newspap ...
)'' also dropped the strip following Adams's comments. Such major newspapers as ''
The Washington Post
''The Washington Post'', locally known as ''The'' ''Post'' and, informally, ''WaPo'' or ''WP'', is an American daily newspaper published in Washington, D.C., the national capital. It is the most widely circulated newspaper in the Washington m ...
'', the ''
Los Angeles Times
The ''Los Angeles Times'' is an American Newspaper#Daily, daily newspaper that began publishing in Los Angeles, California, in 1881. Based in the Greater Los Angeles city of El Segundo, California, El Segundo since 2018, it is the List of new ...
'', ''
The Seattle Times
''The Seattle Times'' is an American daily newspaper based in Seattle, Washington. Founded in 1891, ''The Seattle Times'' has the largest circulation of any newspaper in the state of Washington and the Pacific Northwest region. The Seattle Time ...
'', ''
The Atlanta Journal-Constitution
''The Atlanta Journal-Constitution'' (''AJC'') is an American daily newspaper based in metropolitan area of Atlanta, Georgia. It is the flagship publication of Cox Enterprises. The ''Atlanta Journal-Constitution'' is the result of the merger ...
'', and ''
The Plain Dealer
''The Plain Dealer'' is the major newspaper of Cleveland, Ohio; it is a major national newspaper. In the fall of 2019, it ranked 23rd in U.S. newspaper circulation, a significant drop since March 2013, when its circulation ranked 17th daily an ...
'' all ceased to syndicate Dilbert and published editorials denouncing Adams.
The ''Los Angeles Times'' also stated it had removed four ''Dilbert'' cartoons from its pages in the preceding nine months when they did not meet the newspaper's standards.
[ In response, Adams announced that on March 16, 2023, he would launch ''Dilbert Reborn'' on the subscription website Locals, describing it as "spicier than the original".
]
Themes
The comic strip originally revolved around the character Dilbert
''Dilbert'' is an American comic strip written and illustrated by Scott Adams, first published on April 16, 1989. It is known for its satire, satirical office humor about a White-collar worker, white-collar, micromanagement, micromanaged offic ...
and his "pet" dog Dogbert in their home. Many early plots revolved around Dilbert's engineer nature, bizarre inventions, and megalomaniacal ambitions. Later, the setting of most of the strips was changed to Dilbert's workplace and the strip began to satirize technology, workplace, and company issues. The strip's popular success is attributable to its workplace setting and themes, which are familiar to a large and appreciative audience. Adams said that switching the setting from Dilbert's home to his office was "when the strip really started to take off". The workplace location is Silicon Valley
Silicon Valley is a region in Northern California that is a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical area of the Santa Clara Valley ...
.
''Dilbert'' portrays corporate culture as a Kafkaesque
Franz Kafka (3 July 1883 – 3 June 1924) was a novelist and writer from Prague who was Jewish, Austrian, and Czech and wrote in German. He is widely regarded as a major figure of 20th-century literature. His work fuses elements of real ...
world of bureaucracy
Bureaucracy ( ) is a system of organization where laws or regulatory authority are implemented by civil servants or non-elected officials (most of the time). Historically, a bureaucracy was a government administration managed by departments ...
for its own sake, where office politics preclude productivity, employees' skills and efforts are not rewarded, and busy work
Busy work (also known as make-work and busywork) is an activity that is undertaken to pass time and stay busy but in and of itself has little or no actual value. Busy work occurs in business, military and other settings, in situations where peop ...
is praised. Much of the humor involves characters making ridiculous decisions in reaction to mismanagement.
Characters
Dilbert
The strip's central character, Dilbert is depicted as a technically minded engineer. Until October 2014, he was usually depicted wearing a white dress shirt, black trousers and a red-and-black striped tie that inexplicably curved upward. After October 13, 2014, his standard apparel changed to a red polo shirt with a name badge on a lanyard around his neck. He is a skilled engineer but has poor social and romantic lives.
Pointy-Haired Boss (PHB)
Dilbert's boss, known only as the Pointy-Haired Boss, is the unnamed, oblivious manager of the engineering division of Dilbert's company. Adams states that he never named him so that people can imagine him to be their boss. In earlier strips he was depicted as a stereotypical late-middle-aged balding middle manager with jowls; it was not until later that he developed his signature pointy hair and the jowls disappeared. He is hopelessly incompetent at management, and he often tries to compensate for his lack of skills with countless group therapy sessions and business strategies that rarely bear fruit. He does not understand technical issues but always tries to disguise this ineptitude, usually by using buzzwords he also does not understand. The Boss treats his employees alternately with enthusiasm or neglect; he often uses them to his own ends regardless of the consequences to them. Adams himself wrote that "he's not sadistic, just uncaring". His level of intelligence varies from near-vegetative to perceptive and clever, depending on the strip's comic needs. His utter lack of consistent business ethics, however, is perfectly consistent. His brother is a demon named "Phil, the Prince of Insufficient Light", and according to Adams, the pointy hair is intended to remind one of devil horns.
Wally
One of the longest-serving engineers, Wally was originally a worker trying to get fired to obtain a large severance package. He hates work and avoids it whenever he can. He often carries a cup of coffee, calmly sipping from it even in the midst of chaos or office-shaking revelations. Wally is extremely cynical. He is even more socially inept than Dilbert (though far less self-aware of the fact). Like the Pointy-Haired Boss, Wally is utterly lacking in ethics and will take advantage of any situation to maximize his personal gain while doing the least possible amount of honest work. Until the change to "business dorky" wear of a polo shirt, Wally was invariably portrayed wearing a short sleeved dress shirt and tie. Adams has stated that Wally was based on a Pacific Bell coworker of his who was interested in a generous employee buy-out program—for the company's worst employees. This had the effect of causing this man—whom Adams describes as "one of the more brilliant people I've met"—to work hard at being incompetent, rude, and generally poor at his job to qualify for the buy-out program. Adams has said that this inspired the basic laziness and amorality of Wally's character. Despite these personality traits, Wally is accepted as part of Dilbert, Ted, Alice, and Asok's clique. Although his relationship with Alice is often antagonistic and Dilbert occasionally denies being his friend, their actions show at least a certain acceptance of him. For Asok, Wally serves as something of a guru of counterintuitive "wisdom". Wally exasperates Dilbert at times but is also sometimes the only other co-worker who understands Dilbert's frustrations with company idiocy and bureaucracy. While Dilbert rages at the dysfunction of the policies of the company, Wally has learned to use the dysfunction to cloak, even justify, his laziness.
Alice
One of the more competent and highest paid engineers. She is often frustrated at work because she does not get proper recognition, which she believes is because she is female. She has a quick, often violent temper, sometimes putting her "Fist of Death" to use, even with the Pointy-haired Boss. Alice is based on a woman that Adams worked with named Anita, who is described as sharing Alice's "pink suit, fluffy hair, technical proficiency, coffee obsession, and take-no-crap attitude."
Dogbert
Dilbert's anthropomorphic pet dog is the smartest dog on Earth. Dogbert is a megalomaniac intellectual dog, planning to one day conquer the world. He once succeeded, but became bored with the ensuing peace, and quit. Often seen in high-ranking consultant or technical support jobs, he constantly abuses his power and fools the management of Dilbert's company, though considering the intelligence of the company's management in general and Dilbert's boss in particular, this is not very hard to do. He also enjoys pulling scams on unsuspecting and usually dull customers to steal their money. Despite Dogbert's cynical exterior, he has been known to pull his master out of some tight jams. Dogbert's nature as a pet was more emphasized during the earlier years of the strip; as the strip progressed, references to his acting like a dog became less common, although he still wags his tail when he perpetrates his scams. When an older Dilbert arrives while time-traveling from the future, he refers to Dogbert as "majesty", indicating that Dogbert will one day indeed rule the world again, and make worshipping him retroactive so he could boss around time travelers.
Catbert
Catbert is the "evil director of human resources
Human resources (HR) is the set of people who make up the workforce of an organization, business sector, industry, or economy. A narrower concept is human capital, the knowledge and skills which the individuals command. Similar terms include ' ...
" in the ''Dilbert'' comic strip. He was supposed to be a one-time character but resonated with readers so well that Adams brought him back as the HR director. Catbert's origins with the company are that he was hired by Dogbert. Dogbert hired him because he wanted an H.R. Director that appeared cute while secretly downsizing employees.
Asok
A young intern, Asok works very hard but does not always get proper recognition. He is intensely intelligent but naive about corporate life; the shattering of his optimistic illusions becomes frequent comic fodder. He is Indian and graduated from the Indian Institutes of Technology
The Indian Institutes of Technology (IIT) are a network of engineering and technology institutions in India. Established in 1950, they are under the purview of the Ministry of Education of the Indian Government and are governed by the Inst ...
(IIT). The other workers, especially the Boss, often unwittingly trample on his cultural beliefs. On the occasions when Asok mentions this, he is normally ignored. His test scores (a perfect 1600 on the old SAT
The SAT ( ) is a standardized test widely used for college admissions in the United States. Since its debut in 1926, its name and Test score, scoring have changed several times. For much of its history, it was called the Scholastic Aptitude Test ...
) and his IQ of 240 show that he is the smartest member of the engineering team. Nonetheless, he is often called upon by the Boss to do odd jobs, and in meetings his ideas are usually left hanging. He is also seen regularly at the lunch table with Wally and Dilbert, experiencing jarring realizations of the nature of corporate life. There are a few jokes about his psychic powers, which he learned at the IIT. Yet despite his intelligence, ethics, and mystical powers, Asok sometimes takes advice from Wally in the arts of laziness, and from Dilbert in surviving the office. As of February 7, 2014, Asok is officially gay, which never affects any storylines but merely commemorates a decision by the Indian Supreme Court to uphold a British-era anti-gay law, a decision which was overturned on September 6, 2018.
The CEO
The CEO of the company is bald and has an extremely tall, somewhat pointed cranium. He is only slightly less clueless than the Pointy-Haired Boss.
Ted
An engineer who is often seen hanging out with Wally. He is referenced by name more often in older comics, but he is still seen occasionally. He has been accepted into Dilbert's clique. He has been fired and killed numerous times (for example, being pushed down a flight of stairs and becoming possessed), in which case a new Ted is apparently hired. In addition to this, he is often promoted and given benefits over the other employees. Ted has a wife and children who are referenced multiple times and seen on at least one occasion. Adams refers to him as ''Ted the Generic Guy'', because whenever he needs to fire or kill someone he uses Ted, but slowly over time Ted has become his own character.
Tina
Also known as Tina the Tech Writer. She has a less forceful personality than Alice and often seems to get taken advantage of by the other employees. Her job of writing technical directions for her company's software cannot be an easy one as none of their products work as designed.
Carol
Carol is the long-suffering secretary (she prefers the title Executive Assistant) to the Pointy-haired Boss. Her hair style is a much smaller triangle than that of Alice. She hates her job, but once told Dilbert that spending time with her family of a husband and two children is like fighting porcupines in a salt mine, although when the job gets to be too much she is glad to get back to them.
Dave
Introduced in 2022, Dave is the strip's first black character, although he identifies as white, messing up the company's ESG and diversity scores, possibly deliberately, as it is not clear whether he is serious or not. Dave has proved controversial, with at least one newspaper chain deciding not to run the strips featuring him.
Elbonia
Elbonia is a fictional non-specific under-developed country used when Adams wants "to involve a foreign country without hurting overseas sales". He says "People think I have some specific country in mind when I write about Elbonia, but I don't. It represents the view that Americans have of any country that doesn't have cable television—we think they all wear fur hats and wallow around waist-deep in mud".[However, in a storyline from November 21–26, 2016, Dilbert visits Elbonia. The only location seen is his hotel room and a car rental, neither of which are covered in mud.] The entire country wears the same clothing and hats, and all men and women
have full beards. They are occasionally bitter towards their wealthier western neighbors, but are quite happy to trade with them. The whole country is covered in mud, and has limited technology.
Elbonia is located somewhere in the former Eastern Bloc
The Eastern Bloc, also known as the Communist Bloc (Combloc), the Socialist Bloc, the Workers Bloc, and the Soviet Bloc, was an unofficial coalition of communist states of Central and Eastern Europe, Asia, Africa, and Latin America that were a ...
: a strip dated April 2, 1990, refers to the "Tiny East European
Eastern Europe is a subregion of the European continent. As a largely ambiguous term, it has a wide range of geopolitical, geographical, ethnic, cultural and socio-economic connotations. Its eastern boundary is marked by the Ural Mountains, and i ...
country of Elbonia." It is an extremely poor, fourth-world country that "has abandoned Communism
Communism () is a political sociology, sociopolitical, political philosophy, philosophical, and economic ideology, economic ideology within the history of socialism, socialist movement, whose goal is the creation of a communist society, a ...
". The national bird of Elbonia is the Frisbee.
Phil
The Pointy-Haired Boss's brother Phil. His full title is Phil, the Prince of Insufficient Light & Supreme Ruler of Heck. His job, one step down from Satan, is to punish those who commit minor sins. His 'Pitch-Spoon' is feared by those who do. He is known to 'Darn to Heck' people who do things like using cell phones in the bathroom, steal office supplies, or those who simply do something annoying. In one strip, it was mentioned that being in Heck is not as bad as being in a cubicle.
Ratbert
Ratbert is an escaped lab rat who lives in Dilbert's house. Ratbert was not originally intended to be a regular, instead being part of a series of strips featuring a lab scientist's cruel experiments. The character is often seen in strips set in Dilbert's home and is frequently a foil / co-conspirator in Dogbert's machinations.
Legacy
The popularity of the comic strip within the corporate sector led to the Dilbert character being used in many business magazines and publications, including several appearances on the cover of ''Fortune Magazine
''Fortune'' (stylized in all caps) is an American global business magazine headquartered in New York City. It is published by Fortune Media Group Holdings, a global business media company. The publication was founded by Henry Luce in 1929. T ...
''. Many newspapers ran the comic in their business section rather than in the regular comics section—similar to the way that ''Doonesbury
''Doonesbury'' is a comic strip by American cartoonist Garry Trudeau that chronicles the adventures and lives of an array of characters of various ages, professions, and backgrounds, from the President of the United States to the title character, ...
'' is often featured in the editorial section, due to its pointed commentary.
Criticism and parody
Media analyst Norman Solomon and cartoonist Tom Tomorrow said Adams's caricatures of corporate culture seem to project empathy for white-collar workers, but the satire ultimately plays into the hands of upper corporate management itself. Solomon describes the characters of ''Dilbert'' as dysfunctional, none of whom occupies a position higher than middle management
Middle management is the intermediate management level of a hierarchical organization that is subordinate to the executive management and responsible for "team leading" line managers and/or "specialist" line managers. Middle management is indire ...
, and whose inefficiencies detract from general corporate values such as productivity and growth. Dilbert and his coworkers often find themselves baffled or victimized by the whims of managerial behavior, but they never seem to question it openly. Solomon cites the Xerox
Xerox Holdings Corporation (, ) is an American corporation that sells print and electronic document, digital document products and services in more than 160 countries. Xerox was the pioneer of the photocopier market, beginning with the introduc ...
corporation's use of ''Dilbert'' strips and characters in internally distributed pamphlets:
Adams responded in the February 2, 1998, strip and in his book ''The Joy of Work'' with a sarcastic reiteration.
In 1997, Tom Vanderbilt wrote in a similar vein in '' The Baffler'' magazine:
In 1998, Bill Griffith
William Henry Jackson Griffith (born January 20, 1944) is an American cartoonist who signs his work Bill Griffith and Griffy. He is best known for his surreal daily comic strip '' Zippy''. The catchphrase "Are we having fun yet?" is credited t ...
, creator of ''Zippy the Pinhead
Zippy the Pinhead is a fictional character who is the protagonist of ''Zippy'', an American comic strip created by Bill Griffith. Zippy's most famous quotation, "Are we having fun yet?", appears in ''Bartlett's Familiar Quotations'' and became a ...
'', chided ''Dilbert'' for crude drawings and simplistic humor. He wrote,
Adams responded by creating two comic strips called ''Pippy the Ziphead'', in which Dogbert creates a comic by "cramming as much artwork in tas possible so no one will notice there's only one joke", and it's "on the reader". Dilbert says that the strip is "nothing but a clown with a small head who says random things", and Dogbert responds that he is "maintaining isartistic integrity by creating a comic that no one will enjoy." In September of the same year, Griffith mocked Adams's ''Pippy the Ziphead'' with a strip of the same name drawn in a simplistic, stiff, ''Dilbert''-like style set in an office setting and featuring the characters Zippy and Griffy retorting, "I sense a joke was delivered." "Yes. It was. My one joke. Ha."
Language
Adams has invited readers to invent words that have become popular among fans in describing their own office environments, such as ''induhvidual''. This term is based on the American English
American English, sometimes called United States English or U.S. English, is the set of variety (linguistics), varieties of the English language native to the United States. English is the Languages of the United States, most widely spoken lang ...
slang expression " duh!" The conscious misspelling of ''individual'' as ''induhvidual'' is a pejorative
A pejorative word, phrase, slur, or derogatory term is a word or grammatical form expressing a negative or disrespectful connotation, a low opinion, or a lack of respect toward someone or something. It is also used to express criticism, hosti ...
term for people who are not in Dogbert's New Ruling Class (DNRC). Its coining is explained in ''Dilbert Newsletter'' #6. The strip has also popularized the usage of the terms ''cow-orker'' and ''PHB''.
Management
In 1997, Adams masqueraded as a management consultant to Logitech executives (as Ray Mebert), with the cooperation of the company's vice-chairman. He acted in much the way that he portrays management consultants in the comic strip, with an arrogant manner and bizarre suggestions, such as comparing mission statement
A mission statement is a short statement of why an organization exists, what its overall goal is, the goal of its operations: what kind of product or service it provides, its primary customers or market, and its geographical region of operation ...
s to broccoli soup. He convinced the executives to change their existing mission statement for their New Ventures Group from "provide Logitech with profitable growth and related new business areas" to "scout profitable growth opportunities in relationships, both internally and externally, in emerging, mission-inclusive markets, and explore new paradigms and then filter and communicate and evangelize the findings".
Adams has worked with companies to develop "dream" products for Dilbert and company. In 2001, he collaborated with design company IDEO
IDEO () is a design firm, design and consulting firm with offices in the U.S., England, and China. It was founded in Palo Alto, California, in 1991. The company's 500 staff uses a design thinking approach to design products, services, environmen ...
to come up with the "perfect cubicle", since many of the ''Dilbert'' strips make fun of the standard cubicle desk and the environment that it creates.
This project was followed in 2004 with designs for Dilbert's Ultimate House (abbreviated as DUH). An energy-efficient building was the result, designed to prevent many of the little problems that seem to creep into a normal building. For instance, to save time spent buying and decorating a Christmas tree every year, the house has a large (yet unapparent) closet adjacent to the living room where the tree can be stored from year to year.
Webcomics
In 1995, ''Dilbert'' was the first syndicated comic strip to be published for free on the Internet. Putting his email address in each ''Dilbert'' strip, Adams created a "direct channel to iscustomers", allowing him to modify the strip based on their feedback. Joe Zabel stated that ''Dilbert'' had a large influence on many of the webcomic
Webcomics (also known as online comics or Internet comics) are comics published on the internet, such as on a website or a mobile app. While many webcomics are published exclusively online, others are also published in magazines, newspapers, or ...
s that followed it, establishing the "nerd
A nerd is a person seen as overly intellectual, obsessive, introverted, or lacking social skills. Such a person may spend inordinate amounts of time on unpopular, little known, or non-mainstream activities, which are generally either highly t ...
core" genre as it found its audience.
In April 2008, United Media instituted an interactive feature on Dilbert.com, allowing fans to write speech bubbles. Adams has spoken positively about the change, saying, "This makes cartooning a competitive sport."
Awards
Adams was named best international comic strip artist of 1995 in the Adamson Awards given by the Swedish Academy of Comic Art.
''Dilbert'' won the National Cartoonists Society's Reuben Award in 1997, and was also named the best syndicated strip of 1997 in the Harvey Award
The Harvey Awards are given for achievement in comic books. Named for writer-artist Harvey Kurtzman, the Harvey Awards were founded by Gary Groth in 1988, president of the publisher Fantagraphics, to be a successor to the Kirby Awards, which were ...
s. In 1998, ''Dilbert'' won the Max & Moritz Prize as best international comic strip.
Media
Comic strip compilations
Chronological
Special
Business books
* '' The Dilbert Principle''
* ''Dogbert's Top Secret Management Handbook''
* ''The Dilbert Future
Scott Raymond Adams (born June 8, 1957) is an American author and cartoonist. He is the creator of the ''Dilbert'' comic strip and the author of several nonfiction works of business, commentary, and satire. Adams worked in various corporate r ...
''
* '' The Joy of Work''
* '' Dilbert and the Way of the Weasel''
* ''Slapped Together: The Dilbert Business Anthology'' (''The Dilbert Principle'', ''The Dilbert Future'', and ''The Joy of Work'', published together in one book)
Other books
* ''Telling It Like It Isn't'' — 1996;
* ''You Don't Need Experience If You've Got Attitude'' — 1996;
* ''Access Denied: Dilbert's Quest for Love in the Nineties'' — 1996;
* ''Conversations With Dogbert'' — 1996;
* ''Work is a Contact Sport'' — 1997;
* ''The Boss: Nameless, Blameless and Shameless'' — 1997;
* ''The Dilbert Bunch'' — 1997;
* ''No You'd Better Watch Out'' — 1997
* ''Please Don't Feed The Egos'' — 1997;
* ''Random Acts of Catness'' — 1998;
* ''You Can't Schedule Stupidity'' — 1998;
* ''Dilbert Meeting Book Exceeding Tech Limits'' — 1998;
* ''Trapped In A Dilbert World – Book Of Days'' — 1998;
* ''Work—The Wally Way'' — 1999;
* ''Alice in Blunderland'' — 1999;
* ''All Dressed Down And Nowhere To Go'' — 2002;
* ''Dilbert's Guide to the Rest of Your Life: Dispatches from Cubicleland'' — 2007;
* ''Dilbert Sudoku Comic Digest: 200 Puzzles Plus 50 Classic Dilbert Cartoons'' — 2008;
* '' Dilbert 2.0: 20 Years of Dilbert'' — 2008; 576 pages, ≈6500 strips, and Adams's notes from 1989 to 2008.
Merchandise
* ''Corporate Shuffle'' by Richard Garfield — 1997; A Dilbert-branded card game similar to Wizards of the Coast's ''The Great Dalmuti'' and the drinking game President
President most commonly refers to:
*President (corporate title)
* President (education), a leader of a college or university
*President (government title)
President may also refer to:
Arts and entertainment Film and television
*'' Præsident ...
.
* The Dilberito, a vegan microwave burrito
A burrito (, ) or burro in Mexico is, historically, a regional name, among others, for what is known as a taco, a tortilla filled with food, in other parts of the country. The term ''burrito'' was regional, specifically from Guanajuato, Guerre ...
offered in four flavors: Barbecue with barbecue sauce, Garlic & Herb with sauce, Indian with mango chutney, and Mexican with salsa.
* ''Totally Nuts'' — 1998; A limited edition Ben & Jerry's
Ben & Jerry's Homemade Holdings Inc., trading and commonly known as Ben & Jerry's, is an American company that manufactures ice cream, frozen yogurt, and sorbet. Founded in 1978 in Burlington, Vermont, the company went from a single ice cream p ...
ice cream flavor whose description was listed as: "Butter almond ice cream with roasted hazelnuts, praline pecans & white fudge coated almonds".
* A line of Dilbert mints that possessed the names Accomplish-mints, Appease-mints, Appoint-mints, Empower-mints, Harass-mints, Improve-mints, Invest-mints, Manage-mints, Pay-mints, Perform-mints, and Postpone-mints.
* Dilbert: the Board Game — 2006; by Hyperion Games; A Dilbert-branded board game that was named one of ''Games
A game is a Structure, structured type of play (activity), play usually undertaken for entertainment or fun, and sometimes used as an Educational game, educational tool. Many games are also considered to be Work (human activity), work (such as p ...
'' magazine's Top 100 Games
* Day-by-Day calendars featuring the comic strip are available every year.
* ''Dilbert: Escape From Cubeville'' — 2010; A Dilbert-branded board game released in the Dilbert store section of dilbert.com.
Unaired pilot
In 1997, a live action pilot for ''Dilbert'' was produced for UPN but never aired. The pilot featured an actor who played Dilbert whom Adams describes as "fit for a starring role in a romantic film" as well as an animatronic Dogbert. This pilot is considered to be lost media
Lost media is any piece of media thought to no longer exist in any format, or for which no copies can be located. The term primarily encompasses visual, audio, or audiovisual media such as films, television, radio broadcasts, music, and video ...
, although the Library of Congress
The Library of Congress (LOC) is a research library in Washington, D.C., serving as the library and research service for the United States Congress and the ''de facto'' national library of the United States. It also administers Copyright law o ...
owns a copy.
Animated series
''Dilbert'' was adapted into a UPN animated television series starring Daniel Stern as Dilbert
''Dilbert'' is an American comic strip written and illustrated by Scott Adams, first published on April 16, 1989. It is known for its satire, satirical office humor about a White-collar worker, white-collar, micromanagement, micromanaged offic ...
, Chris Elliott as Dogbert, and Kathy Griffin as Alice. The series ran for two seasons from January 25, 1999, to July 25, 2000. The first season centered around the creation of a new product called the "Gruntmaster 6000". It was critically acclaimed and won an Emmy Award
The Emmy Awards, or Emmys, are an extensive range of awards for artistic and technical merit for the television industry. A number of annual Emmy Award ceremonies are held throughout the year, each with their own set of rules and award categor ...
, leading to its renewal for a second season. The second season did away with the serial format and was composed entirely of standalone episodes, many of which shifted focus away from the workplace and involved absurdist plots such as Wally being mistaken for a religious leader (" The Shroud of Wally") and Dilbert being accused of mass murder ("The Trial
''The Trial'' () is a novel written by Franz Kafka in 1914 and 1915 and published posthumously on 26 April 1925. One of his best-known works, it tells the story of Josef K., a man arrested and prosecuted by a remote, inaccessible authority, wi ...
"). The second season's two-episode finale included Dilbert getting pregnant with the child of a cow, a hillbilly
''Hillbilly'' is a term historically used for White people who dwell in rural area, rural, mountainous areas in the United States, primarily in the Appalachian region and Ozarks. As people migrated out of the region during the Great Depression, ...
, robot
A robot is a machine—especially one Computer program, programmable by a computer—capable of carrying out a complex series of actions Automation, automatically. A robot can be guided by an external control device, or the robot control, co ...
DNA, "several dozen engineers", an elderly billionaire, and an alien, eventually ending up in a custody battle with Stone Cold Steve Austin
Steve Austin (born Steven James Anderson and later Steven James Williams; December 18, 1964), better known by his ring name "Stone Cold" Steve Austin, is an American media personality, actor, producer and retired Professional wrestling, profes ...
as the Judge.
When UPN declined to renew the series for its third season, Adams stated, "I lost my TV show for being white when UPN decided it would focus on an African-American audience." Adams wrote on Twitter in 2020. "That was the third job I lost for being white. The other two in corporate America." The four-disc DVD called "Dilbert: The Complete Series" was released and contains thirty episodes. The first disc contains episodes 1–7, the second disc contains episodes 8–13, the third disc contains episodes 14–21, and the fourth disc contains episodes 22–30.
Animated web shorts
On April 7, 2008, dilbert.com presented its first Dilbert animation. The new Dilbert animations are animated versions of original comic strips produced by RingTales and animated by Powerhouse Animation Studios
Powerhouse Animation Studios, Inc. is an American animation studio based in Austin, Texas. It was founded in April 2001 with a subsidiary called Powerhouse Animation LLC, established in the summer of 2014. The company develops and produces traditi ...
. The animation videos run for around 30 seconds each and are added every weekday. The comic shorts have a different voice cast than the television series, with Washington-based radio personality Dan Roberts providing the voice of the title character. On December 10, 2009, the RingTales produced animations were made available as a calendar application for mobile devices.
Cancelled film adaptation
As early as 2006, Adams and United Media had been struggling to get a film adaptation of the comic strip off the ground. Adams envisioned the idea as a live-action film, with Dogbert and Catbert as animated characters. Film director Chris Columbus was in talks to direct the film in 2007, with Tariq Jalil on board as producer.
In May 2010, it was announced that a live-action ''Dilbert'' film was in development. Ken Kwapis was announced as director, fresh off the heels of '' He's Just Not That Into You'' and directing several episodes for NBC
The National Broadcasting Company (NBC) is an American commercial broadcast television and radio network serving as the flagship property of the NBC Entertainment division of NBCUniversal, a subsidiary of Comcast. It is one of NBCUniversal's ...
's ''The Office''. Jahil remained as producer, with Phoenix Entertainment and Intrigue Entertainment joining the producing team.
But in December 2017, in an interview by ''The Mercury News
''The Mercury News'' (formerly ''San Jose Mercury News'', often locally known as ''The Merc'') is a morning daily newspaper published in San Jose, California, in the San Francisco Bay Area. It is published by the Bay Area News Group, a subsidia ...
'', Adams said that it would be impossible to make the film after his public support of Donald Trump
Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who is the 47th president of the United States. A member of the Republican Party (United States), Republican Party, he served as the 45 ...
.
Video games
* ''Dilbert's Desktop Games
''Dilbert's Desktop Games'' is a collection of ''Dilbert''-related games for Windows.
List of games
;Can-O-Matic 2
:Employees are fired out of a cannon at various gadgets, some of which malfunction badly.
;Elbonian Airlines
:Similar to Can-O-Ma ...
'' — 1997; a video game designed for the PC.
* ''Young Dilbert in Hi-Tech Hijinks'' — 1997; A Dilbert-branded computer game aimed at teaching young children about technology.
* ''Dilberito'' — 2000; a Flash game.
"Drunken lemurs" case
In October 2007, the Catfish Bend Casino in Burlington, Iowa
Burlington is a city in, and the county seat of, Des Moines County, Iowa, United States. The population was 23,982 in the 2020 United States census, 2020 census, a decline from the 26,839 population in 2000 United States Census, 2000. Burlington ...
notified its staff that the casino would soon be closing for business. David Steward, an employee of seven years, then posted on an office bulletin board the ''Dilbert'' strip of October 26, 2007, that compared management decisions to those of "drunken lemur
Lemurs ( ; from Latin ) are Strepsirrhini, wet-nosed primates of the Superfamily (biology), superfamily Lemuroidea ( ), divided into 8 Family (biology), families and consisting of 15 genera and around 100 existing species. They are Endemism, ...
s". The casino called this "very offensive"; they identified him from a surveillance tape, fired him, and tried to prevent him from receiving unemployment benefits
Unemployment, according to the OECD (Organisation for Economic Co-operation and Development), is the proportion of people above a specified age (usually 15) not being in paid employment or self-employment but currently available for work d ...
. However, an administrative law judge ruled in December 2007 that he would receive benefits, as his action was deemed as justified protest and not intentional misbehavior. Adams stated that it might be the first confirmed case of an employee being fired for posting a ''Dilbert'' cartoon. On February 20, 2008, the first of a series of ''Dilbert'' strips showed Wally being caught posting a comic strip that "compares managers to drunken lemurs". Adams later stated that fans of his work should "stick to posting ''Garfield
''Garfield'' is an American comic strip created by Jim Davis (cartoonist), Jim Davis. Originally published locally as ''Jon'' in 1976 (later changed to ''Garfield'' in 1977), then in nationwide Print syndication, syndication from 1978, it chro ...
'' strips, as no one gets fired for that."
Guest artists
On February 29, 2016, Adams posted on his blog that he would be taking a six-week vacation. During that time, strips would be written by him but drawn by guest artists who work for Universal Uclick
Andrews McMeel Syndication (formerly Universal Uclick) is an American content syndicate which provides syndication in print, online and on mobile devices for a number of lifestyle and opinion columns, comic strips and cartoons and various oth ...
. Jake Tapper
Jacob Paul Tapper (born March 12, 1969) is an American journalist. He is the lead Washington anchor for CNN, hosts the weekday television news show ''The Lead with Jake Tapper'', and co-hosts the Sunday morning public affairs program ''State of ...
drew the strip on the week of May 23. The other guest artists were John Glynn, Eric Scott, Josh Shipley, Joel Friday, Donna Oatney and Brenna Thummler. Jake Tapper also drew the cartoon strip the week of September 23–28, 2019.
See also
* Dilbert principle
The Dilbert principle is a satirical concept of management developed by Scott Adams, creator of the comic strip ''Dilbert'', which states that companies tend to promote incompetent employees to management to minimize their ability to harm product ...
* Peter principle, the opposite (and original basis) of the Dilbert principle
* '' Plop: The Hairless Elbonian'', another comic series by Adams
Notes
References
External links
*
*
*
{{Authority control
Comic strips set in the United States
Computer humour
American comic strips
Workplace webcomics
Workplace comics
Black comedy comics
Satirical comics
Gag-a-day comics
1989 comics debuts
1990s webcomics
Comics adapted into animated series
Comics adapted into television series
Comics adapted into video games
1995 webcomic debuts
Office work in popular culture
Race-related controversies in comics
Comics about anthropomorphic dogs
Comics about talking animals