Design leadership is a concept complementary to
design management. In practice, design managers within companies often operate in the field of design leadership and design leaders in the field of design management. However, the two terms are not interchangeable; they are interdependent.
[Turner, R., Topalian, A.: ''Core responsibilities of design leaders in commercially demanding environments''. 2002, Inaugural presentation at the Design Leadership Forum.] In essence, design leadership aims to define future strategies, and design management is responsible for implementation.
Both are critically important to business, government, and society, and both are necessary in order to maximize value from design activity and investment.
Design leadership can be described as leadership that generates innovative design solutions. Turner defines design leadership by adding three additional aspects for design leadership:
*the difference in leading through design,
*the sustaining design leadership over time
*the gaining of acknowledgment for achievements through design.
Turner separates the core responsibilities of design leadership into the following six activities:
*envisioning of the future
*manifesting strategic intent
*directing design investment
*managing corporate reputation
*creating and nurturing an environment of
innovation
Innovation is the practical implementation of ideas that result in the introduction of new goods or service (economics), services or improvement in offering goods or services. ISO TC 279 in the standard ISO 56000:2020 defines innovation as "a n ...
*training for design leadership
Design Leadership is a growing professional practice and the value of such specialization is proven through the appointment of executive leadership roles, such that of Chief Design officer, Chief Creative officer, or similar roles and titles.
References
Further reading
*Turner, R.: Design Leadership: Securing the Strategic Value of Design. (Routledge) 2013.
*Goleman, D.: ''What makes a leader?'' Harvard Business Review 1998, Vol.76, No.9
*McBride, M.: ''Design Management: Future Forward''. Design Management Review, Summer 2007
*Mullins, L.J.: ''Management and organisational behavior''. (Pitman Publishing) 2004.
*Turner, R., Topalian, A.: ''Core responsibilities of design leaders in commercially demanding environments''. 2002, Inaugural presentation at the Design Leadership Forum.
*Zaleznik, A.: ''Managers and Leaders: Are They Different?''. Harvard Business Review 2000, Vol. 82, No.1
See also
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Corporate Identity
A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public. The corporate identity is typically visualized by branding and with the use of trademarks, but it can also i ...
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Design management
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Design
A design is the concept or proposal for an object, process, or system. The word ''design'' refers to something that is or has been intentionally created by a thinking agent, and is sometimes used to refer to the inherent nature of something ...
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Leadership
Leadership, is defined as the ability of an individual, group, or organization to "", influence, or guide other individuals, teams, or organizations.
"Leadership" is a contested term. Specialist literature debates various viewpoints on the co ...
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Reputation management
Reputation management, refers to the Social influence, influencing, controlling, enhancing, or concealing of an individual's or group's reputation. It is a marketing technique used to modify a person's or a company's reputation in a positive way. ...
{{Management
Management theory
Design