''Design for Loving'' (also known as ''Fashion for Loving'') is a 1962 British

comedy film The comedy film is a film genre that emphasizes humor. These films are designed to amuse audiences and make them laugh. Films in this genre typically have a happy ending, with dark comedy being an exception to this rule. Comedy is one of the o ...

directed by

Godfrey Grayson Godfrey Ramsey H. Grayson (1913, Birkenhead, Cheshire – 1998, Kingston upon Thames, Surrey) was an English film director. Selected filmography * ''Doctor Morelle'' (1949) * ''Meet Simon Cherry'' (1949) * ''The Adventures of PC 49'' (1949) * '' ...

and starring June Thorburn, Pete Murray and Soraya Rafat. A

beatnik Beatniks were members of a social movement in the mid-20th century, who subscribed to an anti- materialistic lifestyle. They rejected the conformity and consumerism of mainstream American culture and expressed themselves through various forms ...

becomes a top fashion model.

Plot

With an eye on the youth market, fashion executive Barbara Winters hires beatnik Stanford as her chief fashion adviser. However, discovering Stanford is in reality Lord Stanford, leads to ensuing comic complications.

Cast

* June Thorburn as Barbara Winters * Pete Murray as Lord Stanford * Soraya Rafat as Irene * James Maxwell as Joe * June Cunningham as Alice * Prudence Hyman as Lady Bayliss * Michael Balfour as Bernie * Edward Palmer as Graves * John Bay as Freddie * Marjie Lawrence as Mrs. Samson * Katharine Page as chaperone * Patsy Smart as landlady * Mark Singleton as Karl *

Charles Lamb Charles Lamb (10 February 1775 – 27 December 1834) was an English essayist, poet, and antiquarian, best known for his '' Essays of Elia'' and for the children's book '' Tales from Shakespeare'', co-authored with his sister, Mary Lamb (1764� ...

as Walter *

Humphrey Lestocq Humphrey Lestocq (23 January 1919 – 29 January 1984) was a British actor, best known for his roles in ''Angels One Five'' (1952) and '' The Long Shadow'' (1961), and guest appearances in the television series '' The Avengers''. Lestocq sh ...

as manager * Mary Malcolm as compere *

Angela Douglas Angela Douglas (born Angela McDonagh) is an English actress. Early life Douglas was born in Gerrards Cross, Buckinghamshire circa 1940. Career Douglas started acting as a teenager, joining the Worthing, West Sussex repertory theatre, repert ...

as Bernie's secretary

Critical reception

The Monthly Film Bulletin The ''Monthly Film Bulletin'' was a periodical of the British Film Institute published monthly from February 1934 until April 1991, when it merged with '' Sight & Sound''. It reviewed all films on release in the United Kingdom, including those wi ...

'' called the film: "one of those shop-soiled little romantic comedies stuck in the bargain-basement where the situations, backdrops and staging are concerned. The jokes at the expense of beatniks and haute couture tend to become tedious, for all that they are put over with energy by a willing cast." ''

TV Guide TV Guide is an American digital media In mass communication, digital media is any media (communication), communication media that operates in conjunction with various encoded machine-readable data formats. Digital content can be created, vi ...

'' concluded that the film "...fails to produce much excitement, comic or otherwise."

References

External links

* 1962 films Films directed by Godfrey Grayson 1962 comedy films British comedy films 1960s English-language films 1960s British films Films scored by Bill Le Sage {{1960s-UK-comedy-film-stub