Deep Foods is an Indian
food manufacturer based in
Union Township, Union County, New Jersey
Union Township is a township in Union County, in the U.S. state of New Jersey. In the 18th century, the area that is now Union was then called Connecticut Farms. As of the 2020 United States census, the township's population was 59,728, an ...
.
History
It was founded in 1977 by Bhagwati Amin after the
Gujarat
Gujarat () is a States of India, state along the Western India, western coast of India. Its coastline of about is the longest in the country, most of which lies on the Kathiawar peninsula. Gujarat is the List of states and union territories ...
i delicacies she made became popular among her neighborhood families and local grocers. To meet the growing demand, Bhagwati and her husband, Arvind, began working on what is today Deep Foods Inc. They established a factory in Lyndhurst, NJ and named their company after their son, Deepak. In 1981, Arvind resigned from his accounting job to assist Bhagwati full time at Deep Foods.
As the population of
Indian Americans
Indian Americans are Americans whose ancestry originates wholly or partly from India. The terms Asian Indian and East Indian are used to avoid confusion with Native Americans in the United States, who are also referred to as "Indians" or "Am ...
increased, so did the demand for their products.
They are currently one of the largest Indian food brands in the US.
As of 2024, around 20,000 stores carried their products, and Bhagwati's son Deepak is the CEO.
Products
Their first product was Hot Mix, which ''The New York Times'' described as "a spicy Indian trail mix of fried noodles made from chickpea flour and tossed with cashews, pistachios and spices".
The company specializes in frozen prepared
Indian foods.
The company also produces products such as frozen vegetarian
naan
Naan () is a leavened, oven-baked or tawa-fried flatbread, that can also be baked in a tandoor. It is characterized by a light and fluffy texture and golden-brown spots from the baking process. Naan is found in the cuisines of Central Asia ...
pizza
Pizza is an Italian cuisine, Italian, specifically Neapolitan cuisine, Neapolitan, dish typically consisting of a flat base of Leavening agent, leavened wheat-based dough topped with tomato, cheese, and other ingredients, baked at a high t ...
s, which are produced entirely in
India
India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...
,
and 14 flavors of
ice cream
Ice cream is a frozen dessert typically made from milk or cream that has been flavoured with a sweetener, either sugar or an alternative, and a spice, such as Chocolate, cocoa or vanilla, or with fruit, such as strawberries or peaches. Food ...
.
Around 2009, they launched their Tandoor Chef line of frozen food products, designed to appeal to non-Indian customers. Ten years later, they rebranded Tandoor Chef into Deep Indian Kitchen.
The company obtained
Halal
''Halal'' (; ) is an Arabic word that translates to in English. Although the term ''halal'' is often associated with Islamic dietary laws, particularly meat that is slaughtered according to Islamic guidelines, it also governs ethical practices ...
certification for its frozen chicken and lamb products in 2012.
In 2021, their
chicken vindaloo was declared "Best Frozen Dinner" by
People
The term "the people" refers to the public or Common people, common mass of people of a polity. As such it is a concept of human rights law, international law as well as constitutional law, particularly used for claims of popular sovereignty. I ...
.
Restaurant
They launched a fast-casual restaurant chain in New York City in 2015, which offers a
Chipotle
A chipotle ( , ), or chilpotle, is a smoke-dried ripe jalapeño chili pepper used for seasoning. It is a chili used primarily in Mexican and Mexican-inspired cuisines, such as Tex-Mex and Southwestern United States dishes. It comes in differen ...
-style ordering menu for Indian cuisine. The restaurants were previously called Indikitch and were rebranded to Deep Indian Kitchen in 2019. In 2020, they opened a location in Union, New Jersey.
See also
*
List of food companies
This is a list of food companies, current and past businesses involved in food production or processing.
Africa
* All Joy Foods
* Bakers (bakery), Bakers
* BOS Ice Tea
* Cevital
* Choppies
* Clover Industries, Clover
* Colcom Foods
* Distel ...
References
External links
*
*
* {{url, https://indikitchnewyork.com, Indikitch (Official website)
Food manufacturers of the United States
Indian cuisine outside India
Companies based in Union County, New Jersey
Indian diaspora in the United States