Dedeman is a

hypermarket A hypermarket (sometimes called a hyperstore, supercentre or superstore) is a big-box store combining a supermarket and a department store. The result is an expansive retail facility carrying a wide range of products under one roof, including ...

chain with 100% Romanian capital offering

home improvement The concept of home improvement, home renovation, or remodeling is the process of renovating or making additions to one's home. Home improvement can consist of projects that upgrade an existing home interior (such as electrical and plumbing), ...

and

do-it-yourself "Do it yourself" ("DIY") is the method of building, modifying, or repairing things by oneself without the direct aid of professionals or certified experts. Academic research has described DIY as behaviors where "individuals use raw and se ...

goods. The motto is ''"Dedicat planurilor tale"'', which translates ''"Dedicated to your plans"''. It is based in

Bacău Bacău ( , , ; hu, Bákó; la, Bacovia) is the main city in Bacău County, Romania. At the 2016 national estimation it had a population of 196,883, making it the List of cities and towns in Romania, 12th largest city in Romania. The city is ...

and operates 55 stores (September 2020) in the country. Dedeman was created in 1992, by two brothers Adrian and Dragoș Pavăl.

History

Dedeman was founded in 1992 in

Romania Romania ( ; ro, România ) is a country located at the crossroads of Central, Eastern, and Southeastern Europe. It borders Bulgaria to the south, Ukraine to the north, Hungary to the west, Serbia to the southwest, Moldova to the east, a ...

, its first store initially measuring modest proportions, only 16 square meters, selling various retail merchandise. Dedeman recorded a rapid growth of success, presently owning 58 stores. Since 2010, Dedeman is the DIY market leader in Romania by

turnover Turnover or turn over may refer to: Arts, entertainment, and media *''Turn Over'', a 1988 live album by Japanese band Show-Ya * Turnover (band), an American rock band *"Turnover", a song on Fugazi's 1990 album '' Repeater'' *''Turnover'', a Japane ...

and since 2012 also by number of stores. In October 2011, Dedeman became, for the first time, sponsor of the Romanian Olympic and Sporting Committee for two years. The partnership continued in 2015, under the brand "Team Romania", when Dedeman became Main Partner of the Romanian Olympic and Sporting Committee for a period of 5 years. In 2014, Dedeman signed a sponsorship with the

Romanian Romanian may refer to: *anything of, from, or related to the country and nation of Romania **Romanians, an ethnic group **Romanian language, a Romance language *** Romanian dialects, variants of the Romanian language **Romanian cuisine, traditiona ...

tennis player

Simona Halep Simona Halep (; born 27 September 1991) is a Romanian professional tennis player. She has been ranked world No. 1 in singles twice between 2017 and 2019, for a total of 64 weeks, which ranks eleventh in the history of the Women's Tennis Assoc ...

. In 2015, Dedeman became the fourth biggest player in the

Central Central is an adjective usually referring to being in the center of some place or (mathematical) object. Central may also refer to: Directions and generalised locations * Central Africa, a region in the centre of Africa continent, also known a ...

and

East Europe Eastern Europe is a subregion of the European continent. As a largely ambiguous term, it has a wide range of geopolitical, geographical, ethnic, cultural, and socio-economic connotations. The vast majority of the region is covered by Russia, wh ...

DIY market, with a market share of 1,9%, according to a study by PMR Research.

Financial figures

Number of Employees * 2020: 11,374 *2019: over 11.000 * 2018: over 10.600 *2017: over 10.000 * 2016: over 9200 * 2015: 8259 * 2014: over 7200 * 2013: over 6.700 Dragoș Pavăl, Dedeman: Tinerii antreprenori vor schimba trendul economiei
30 iulie 2013, ''Ziarul financiar'', accesat la 24 iulie 2014 * 2012: over 5800 * 2011: over 4.300
accesat la 1 aprilie 2011 Turnover: * 2019: 1,73 billion euros * 2018: 1,55 billion euros * 2017: 1,38 billion euros *2016: 1,17 billion euros * 2015: 981 million euros * 2014: 767 million euros * 2013: 606 million eurosFrații Pavăl au dus afacerile Dedeman la peste 600 mil. euro și vor să extindă rețeaua la 50 de magazine
2 aprilie 2014, ''Ziarul financiar'', accesat la 24 iulie 2014 * 2012: 540 million eurosFrații Pavăl atacă piața online după ce vânzările Dedeman au crescut cu 13%, la 540 mil. euro
6 februarie 2013, ''Ziarul financiar'', accesat la 24 iulie 2014 * 2011: 476 million eurosTopul celor mai valoroase companii din România în 2012
22 noiembrie 2012, ''Ziarul financiar'', accesat la 24 iulie 2014Dedeman a investit 12 mil. € la Vâlcea în magazinul 28
24 aprilie 2012, Cristian Moga, ''Ziarul financiar'', accesat la 24 iulie 2014 * 2010: 360 million eurosAfacerile Dedeman au urcat cu 42% anul trecut, la 360 mil. euro
10 martie 2011, Laurentiu Cotu, ''Ziarul financiar'', accesat la 24 iulie 2014 * 2009: 250 million euros * 2008: 250 million euros
, accesat la 22 aprilie 2009 * 2007: 197 million euros
, accesat la 22 aprilie 2009 Number of stores: * 2021: 57 * 2020: 54 * 2019: 50 * 2018: 49 *2017: 48 * 2016: 45Press release
Dedeman. (in Romanian) * 2015: 41 * 2014: 40 * 2013: 36 * 2012: 30 Dedeman face magazin de bricolaj pe terenul proiectului de mall Galleria Galați
23 ianuarie 2013, ''Ziarul financiar'', accesat la 24 iulie 2014 * 2011: 26

References

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External links

DedemanDedemanAutomobile
Retail companies of Romania Romanian brands Companies based in Bacău Hardware stores