Daniel Friberg
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Daniel Friberg (born 1978) is a Swedish businessman, publisher, and writer, and a leading figure of the Swedish neo-fascist movement and global
alt-right The alt-right (abbreviated from alternative right) is a Far-right politics, far-right, White nationalism, white nationalist movement. A largely Internet activism, online phenomenon, the alt-right originated in the United States during the late ...
movements. He is the CEO and co-founder (in 2010) of
Arktos Media Arktos Media is a publishing company known for publishing authors of the European New Right, as well as translating European far-right literature into English. It has been described by historian Mark Sedgwick as a "radical-right publisher". H ...
. He co-founded the AltRight Corporation with American
white supremacist White supremacy is the belief that white people are superior to those of other races. The belief favors the maintenance and defense of any power and privilege held by white people. White supremacy has roots in the now-discredited doctrine ...
Richard Spencer in 2017 but severed ties in May 2018. He is a former CEO of the mining company Wiking Mineral. At the head of an international far-right media, literature, and music empire, Friberg is influenced in particular by the " metapolitical" strategy of the French
Nouvelle Droite The ''Nouvelle Droite'' (, ), sometimes shortened to the initialism ND, is a far-right politics, far-right political movement which emerged in France during the late 1960s. The ''Nouvelle Droite'' is the origin of the wider European New Right ( ...
("New Right"), defined by Guillaume Faye as the "social diffusion of ideas and cultural values for the sake of provoking profound, long-term, political transformation." Scholar Benjamin R. Teitelbaum has described Arktos Media as the "uncontested global leader in the publication of English-language Nouvelle Droite literature."


Early life

Daniel Friberg was born in 1978 in
Gothenburg Gothenburg ( ; ) is the List of urban areas in Sweden by population, second-largest city in Sweden, after the capital Stockholm, and the fifth-largest in the Nordic countries. Situated by the Kattegat on the west coast of Sweden, it is the gub ...
, from an educated and politically left-leaning family. According to his own account, he was drawn to right-wing views after witnessing immigrant children targeting whites in his school. In his teenage years, he became involved with the Swedish
white power skinhead White power skinheads, also known as racist skinheads and neo-Nazi skinheads, are members of a neo-Nazi, music of white skin head white supremacist and antisemitic offshoot of the skinhead subculture. Many of them are affiliated with white natio ...
culture of the 1990s. In middle school, he handed out leaflets for the nationalist
Sweden Democrats The Sweden Democrats ( , SD ) is a Nationalism, nationalist and Right-wing populism, right-wing populist political party in Sweden founded in 1988. As of 2024, it is the largest member of Sweden's Right-wing politics, right-wing bloc and the sec ...
party, and soon began printing his own propaganda with a laser printer to post it in his school. In 1997, aged 19, he founded the agency Alternative Media and the newspaper ''Framtid'' (Future) in order to propagate his nationalist ideas in the Swedish society at large. Friberg spent his entire savings to print 21,000 copies and sent them to every graduating high school student in
Stockholm Stockholm (; ) is the Capital city, capital and List of urban areas in Sweden by population, most populous city of Sweden, as well as the List of urban areas in the Nordic countries, largest urban area in the Nordic countries. Approximately ...
and
Gothenburg Gothenburg ( ; ) is the List of urban areas in Sweden by population, second-largest city in Sweden, after the capital Stockholm, and the fifth-largest in the Nordic countries. Situated by the Kattegat on the west coast of Sweden, it is the gub ...
. In 1998, he joined the editorial staff of ''Folktribunen'', the main outlet of the Swedish Resistance Movement, today the largest militant
Nazi Nazism (), formally named National Socialism (NS; , ), is the far-right politics, far-right Totalitarianism, totalitarian socio-political ideology and practices associated with Adolf Hitler and the Nazi Party (NSDAP) in Germany. During H ...
organization in Scandinavia. He eventually left the movement after it was radicalized, and started to distance himself from the
white supremacist White supremacy is the belief that white people are superior to those of other races. The belief favors the maintenance and defense of any power and privilege held by white people. White supremacy has roots in the now-discredited doctrine ...
culture.


Media activities

In 2001, Friberg cofounded Nordic Press (''Nordiska förlaget''), a publishing and music distribution company that primarily sold albums performed by white power bands, with the aim of providing nationalists a new "education" and "inspiration". His agency, Alternative Media, produced a three-CD project named ''Svensk ungdom'' (Swedish Youth). The first release in the series remains one of the most popular nationalist albums in the Nordic countries today. In parallel, Nordic Press turned into the first major source of anti-immigrant literature in nationalist circles and helped them display a "semi-academic character". From 2004, Friberg became inspired by the
Nouvelle Droite The ''Nouvelle Droite'' (, ), sometimes shortened to the initialism ND, is a far-right politics, far-right political movement which emerged in France during the late 1960s. The ''Nouvelle Droite'' is the origin of the wider European New Right ( ...
(French New Right) literature, especially the works of
Alain de Benoist Alain de Benoist ( ; ; born 11 December 1943), also known as Fabrice Laroche, Robert de Herte, David Barney, and other pen names, is a French political philosopher and journalist, a founding member of the ''Nouvelle Droite'' (France's European Ne ...
and Guillaume Faye, "It was this translation of the
Nouvelle Droite The ''Nouvelle Droite'' (, ), sometimes shortened to the initialism ND, is a far-right politics, far-right political movement which emerged in France during the late 1960s. The ''Nouvelle Droite'' is the origin of the wider European New Right ( ...
manifesto that I read ..online, written in English. ..Thought it was totally brilliant, and wondered why these ideas weren't better known." The same year, he cofounded the Nordic League (''Nordiska förbundet''), an organization advocating an ostensibly metapolitical stance that echoed the ideas of the Nouvelle Droite. Along with other leaders of the Nordic League, he co-established in July 2006 the Swedish-language blog portal Motpol and, the same year, the far-right online collaborative encyclopedia Metapedia, portrayed as an effort to advance the " cultural war". He was also closely involved in the creation of the messaging board Nordisk.ru, which attracted some 22,000 Scandinavian nationalists and other far-right users, including the Norwegian far-right mass killer Anders Breivik.


Arktos Media

Friberg earned an MBA from
University of Gothenburg The University of Gothenburg () is a List of universities in Sweden, university in Sweden's second largest city, Gothenburg. Founded in 1891, the university is the third-oldest of the current List of universities in Sweden#Public universities, S ...
in 2006. He worked in finance and management, then served as the CEO of Wiking Mineral until 2016, a mining company that includes other executives associated with the far-right, most notably Patrik Brinkmann. In 2009, Friberg became the sole owner of the Nordic League and decided to cease the activities of the organization while allowing Metapedia and Motpol to continue to operate. In October, he planned with a Danish politician and two Danish collaborators the creation of the publishing house Arktos Media, officially established the following year in 2010. Friberg became the CEO of the company, and American John B. Morgan its chief editor. Arktos Media has translated to English and published various far-right authors such as
Julius Evola Giulio Cesare Andrea "Julius" Evola (; 19 May 1898 – 11 June 1974) was an Italian far-right philosopher and writer. Evola regarded his values as Traditionalist conservatism, traditionalist, Aristocracy, aristocratic, War, martial and Empire, im ...
,
Alain de Benoist Alain de Benoist ( ; ; born 11 December 1943), also known as Fabrice Laroche, Robert de Herte, David Barney, and other pen names, is a French political philosopher and journalist, a founding member of the ''Nouvelle Droite'' (France's European Ne ...
, Guillaume Faye, Alexandr Dugin, and
Paul Gottfried Paul Edward Gottfried (born November 21, 1941) is an American paleoconservative political philosopher, historian, and writer. He is a former Professor of Humanities at Elizabethtown College in Pennsylvania. He is editor-in-chief of the paleocon ...
. During the 2010s, it had grown as the largest retailer of radical Right literature in the world according to scholar Benjamin R. Teitelbaum. American white supremacist Richard Spencer has also credited Arktos with having increased access to
European New Right The European New Right (ENR) not to be confused with the New Right (Like the New Right in South Korea and other New Right movements which are for capitalism) is a far-right movement which originated in France as the Nouvelle Droite in the late 19 ...
and Identitarian literature among American white nationalists. In early 2015, Friberg co-founded the online media outlet RightOn.net, and he published his first book, ''The Real Right Returns'' (''Högern kommer tillbaka''), where he contended that it was the right time for nationalists to enter the public sphere without fear of massive political repression. In January 2017, he partnered with Spencer and the Swedish white nationalist website Red Ice to establish the Alt-Right Corporation and the website AltRight.com, seen as a major effort to unite European and U.S. white identity figures. Friberg was a scheduled speaker at the 2017
Unite the Right rally The Unite the Right rally was a White supremacy#United States, white supremacist rally that took place in Charlottesville, Virginia, from August 11 to 12, 2017. Marchers included members of the alt-right, neo-Confederates, neo-fascists, whi ...
in Virginia, which broke out in violence and lead to the deaths of one counter-protester and two law enforcement officers. Friberg blamed the violence on antifa counter-protesters and police.


Views

Friberg's beliefs include identitarianism, which opposes multiculturalism and migration. His 2015 book, ''The Real Right Returns: A Handbook for the True Opposition'', has been described as Friberg's "manifesto, and a handbook for alt-right activists".


Personal life

Since 2014, Friberg has lived in
Budapest Budapest is the Capital city, capital and List of cities and towns of Hungary, most populous city of Hungary. It is the List of cities in the European Union by population within city limits, tenth-largest city in the European Union by popul ...
, Hungary. He has spent occasional time in prison for weapons and other offenses between 1995 and 2010.


References

Notes Bibliography * *


External links


Daniel Friberg
at
Arktos Media Arktos Media is a publishing company known for publishing authors of the European New Right, as well as translating European far-right literature into English. It has been described by historian Mark Sedgwick as a "radical-right publisher". H ...
{{DEFAULTSORT:Friberg, Daniel Living people 21st-century Swedish businesspeople Alt-right writers Identitarian movement Swedish publishers (people) University of Gothenburg alumni 1978 births New Right (Europe) Neo-fascists Swedish criminals Swedish neo-Nazis Businesspeople from Gothenburg Writers from Gothenburg 21st-century Swedish male writers