Daniel Bernardi
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Daniel Leonard Bernardi (born June 16, 1964) is a professor of Cinema at
San Francisco State University San Francisco State University (San Francisco State, SF State and SFSU) is a Public university, public research university in San Francisco, California, United States. It was established in 1899 as the San Francisco State Normal School and is ...
, founder and President of El Dorado Films and a retired Commander in the
United States Navy Reserve The United States Navy Reserve (USNR), known as the United States Naval Reserve from 1915 to 2004, is the Reserve Component (RC) of the United States Navy. Members of the Navy Reserve, called reservists, are categorized as being in either the S ...
. Bernardi earned a Bachelor of Arts in Radio-TV (1984) and a Masters of Arts in Media Arts (1988) from the
University of Arizona The University of Arizona (Arizona, U of A, UArizona, or UA) is a Public university, public Land-grant university, land-grant research university in Tucson, Arizona, United States. Founded in 1885 by the 13th Arizona Territorial Legislature, it ...
. He went on to earn a PhD in Film and
Television Studies Television studies is an academic discipline that deals with critical approaches to television. Usually, it is distinguished from mass communication research, which tends to approach the topic from a social sciences perspective. Defining the field ...
from
UCLA The University of California, Los Angeles (UCLA) is a public land-grant research university in Los Angeles, California, United States. Its academic roots were established in 1881 as a normal school then known as the southern branch of the C ...
(1994), completed a University of California
postdoctoral research A postdoctoral fellow, postdoctoral researcher, or simply postdoc, is a person professionally conducting research after the completion of their doctoral studies (typically a PhD). Postdocs most commonly, but not always, have a temporary acade ...
fellowship in 1997, and earned a
Master of Public Administration A Master of Public Administration (MPA) is a specialized professional graduate degree in public administration that prepares students for leadership roles, similar or equivalent to a Master of Business Administration but with an emphasis on the ...
from SFSU in 2023.


Early life

Bernardi was born in San Juan, Puerto Rico to Leonard Bernardi and Giga Bernardi (née Soto), June 16, 1964. Shortly thereafter, the Bernardis moved to their hometown of New York, then eventually relocated to Tucson, Arizona for Giga's asthma. His parents divorced when Bernardi was six years old, and his mother married Cordell R. Carter when Bernardi was thirteen. Following his graduation from high school in 1982, Bernardi joined the
United States Navy The United States Navy (USN) is the naval warfare, maritime military branch, service branch of the United States Department of Defense. It is the world's most powerful navy with the largest Displacement (ship), displacement, at 4.5 millio ...
.


Military career

Bernardi’s initial stint in the military ended shortly after it began, but out of a desire to live up to the tradition of military service established by his father, who served in the
United States Air Force The United States Air Force (USAF) is the Air force, air service branch of the United States Department of Defense. It is one of the six United States Armed Forces and one of the eight uniformed services of the United States. Tracing its ori ...
, and stepfather, who served in the
United States Marine Corps The United States Marine Corps (USMC), also referred to as the United States Marines or simply the Marines, is the maritime land force service branch of the United States Department of Defense. It is responsible for conducting expeditionar ...
, he decided to enlist again. After receiving a congressional waiver, Bernardi joined the United States Navy Reserve as an
intelligence specialist Intelligence Specialist (IS) is a United States Navy enlisted rating within the Information Warfare community. The Intelligence Specialist rating was established in 1975 by combining the Photographic Intelligenceman (PT) rating (first established ...
while engaged in his post-doctoral studies (1997). During his second stint in the Navy, Bernardi learned about commissioning opportunities within the service and chose to transition from the intelligence community as an enlisted Sailor to the public affairs restricted line as a commissioned officer. During his service, Bernardi participated in a tour of duty in
Iraq Iraq, officially the Republic of Iraq, is a country in West Asia. It is bordered by Saudi Arabia to Iraq–Saudi Arabia border, the south, Turkey to Iraq–Turkey border, the north, Iran to Iran–Iraq border, the east, the Persian Gulf and ...
(which precluded his ability to accept a Fulbright fellowship in 2009), where he trained
Iraqi Special Operations Forces The Counter Terrorism Service (CTS; ) is an Iraqi security and intelligence agency tasked with counterterrorism. The Service’s operational arm is called the Iraqi Special Operations Forces (ISOF; ). They are an elite special operations force co ...
(ISOF) and Emergency Response Brigade (ERB) Soldiers on combat camera and media operations, managed US media embeds, including CNN, NBC, AP, US Army and US Navy journalists and photographers. Following his tour in Iraq, Bernardi was the mission public affairs officer for the 2011 iteration of
Pacific Partnership Pacific Partnership is an annual deployment of forces from the Pacific Fleet of the United States Navy (USN), in cooperation with regional governments and military forces, along with humanitarian and non-government organizations. The deploymen ...
, an annual humanitarian assistance initiative sponsored by the United States Pacific Fleet. Bernardi managed a team of military (U.S., Australian and New Zealand) and NGO (
Project HOPE Project Hope (希望工程; ''Xiwang gongcheng'') is a Chinese public service project organized by the China Youth Development Foundation (CYDF) and the Communist Youth League (CYL) Central Committee. Started in 1989, it aims to bring schools i ...
) photographers, videographers and writers assigned to document and report on the mission. During his final tour, Bernardi also served at JTF-GTMO in 2020, during the height of the COVID pandemic.


Education

Bernardi began his collegiate career studying acting at the University of Arizona and entered a feminist film theory course during his junior year. During his exploration of cinema-based semiotics and themes, he learned there was little to no exploration of race in cinema-related academics. The university offered Bernardi a grant to pursue his academic interest in racial explorations of cinema as a graduate student. Following his master’s program, Bernardi relocated to Los Angeles to pursue a career as an actor, worked with the
Center Theater Group Center or centre may refer to: Mathematics *Center (geometry), the middle of an object * Center (algebra), used in various contexts ** Center (group theory) ** Center (ring theory) * Graph center, the set of all vertices of minimum eccentricity ...
, found he missed film theory, and began working toward a doctorate.


Academic career

Bernardi has taught film, television and new media at
UC Riverside The University of California, Riverside (UCR or UC Riverside) is a public land-grant research university in Riverside, California, United States. It is one of the ten campuses of the University of California system. The main campus sits on in ...
(1997–1998),
UCLA The University of California, Los Angeles (UCLA) is a public land-grant research university in Los Angeles, California, United States. Its academic roots were established in 1881 as a normal school then known as the southern branch of the C ...
(1999-2000), Arizona State University (1999-2011), and
SFSU San Francisco State University (San Francisco State, SF State and SFSU) is a Public university, public research university in San Francisco, California, United States. It was established in 1899 as the San Francisco State Normal School and is ...
(2011–Present). He was awarded a
Ford Foundation The Ford Foundation is an American private foundation with the stated goal of advancing human welfare. Created in 1936 by Edsel Ford and his father Henry Ford, it was originally funded by a $25,000 (about $550,000 in 2023) gift from Edsel Ford. ...
Dissertation Fellowship (1994), a UC President's Post-Doctoral Fellowship (1995–1997), and a
Fulbright Fellowship The Fulbright Program, including the Fulbright–Hays Program, is one of several United States cultural exchange programs with the goal of improving intercultural relations, cultural diplomacy, and intercultural competence between the people o ...
(2009). Nonetheless, his deployment to Iraq prevented his acceptance of the Fulbright Fellowship. From 1998 to 2000, he worked for the Sci-Fi Channel as a consultant, writer and producer/host of the web feature ''Future Now'' (since deleted). Since his years at
UCLA The University of California, Los Angeles (UCLA) is a public land-grant research university in Los Angeles, California, United States. Its academic roots were established in 1881 as a normal school then known as the southern branch of the C ...
, Daniel L. Bernardi has earned a reputation of notoriety among the more avid
Star Trek ''Star Trek'' is an American science fiction media franchise created by Gene Roddenberry, which began with the Star Trek: The Original Series, series of the same name and became a worldwide Popular culture, pop-culture Cultural influence of ...
fans due to his writings about the role of race in the films, especially through his 1998 book ''Star Trek and History: Race-ing Toward a White Future"''. Following his tour in Iraq and the South Pacific, Bernardi, working with a larger research team including H. L. (Bud) Goodall Jr., received a $1.6 million renewable grant from the Office of Naval Research to catalogue and study the impact rumors have on counterinsurgency operations. The aim of the project is for expeditionary forces to have access to these narratives and to work against them through the team's analysis.


Veteran Documentary Corps (2012–present)

Inspired by his own experiences, in 2012, Bernardi launched the Veteran Documentary Corps (VDC), a documentary project founded by donations and grants, the VA and National Cemetery Administration including. VDC produces and exhibits short documentaries on the struggles and successes of veterans from across the world. The Veteran Documentary Corps has produced and distributed more than fifty short documentaries on veterans dealing with
post-traumatic stress disorder Post-traumatic stress disorder (PTSD) is a mental disorder that develops from experiencing a Psychological trauma, traumatic event, such as sexual assault, domestic violence, child abuse, warfare and its associated traumas, natural disaster ...
(PTSD), the fall-out of the former "
don't ask, don't tell "Don't ask, don't tell" (DADT) was the official United States policy on Sexual orientation in the United States military, military service of homosexual people. Instituted during the Presidency of Bill Clinton, Clinton administration, the pol ...
" policy, and a range of other topics. Bernardi contributes to the project both as filmmaker and producer, and all the films are made by professional filmmakers including Jesse Moss, Andrés Gallegos, Silvia Turchin, Eliciana Nascimento, among others. The Veteran Documentary Corps was met with wide acclaim and was received positively from veterans and the general public alike. Following these successes, Bernardi created in 2018 El Dorado Films, the distributor of Veteran Documentary Corps (VDC) films. Similarly, El Dorado Films is a specialized filmmaking collective that works across the U.S. and around the world to craft compelling documentaries, shorts, and commercials, which offers also an online streaming platform. Daniel Bernardi's documentaries have received a wide international reception on the international film festival circuit and won many prizes. In 2023 two of his latest documentaries on women in the military: Time for Change: the Kathy Bruyere Story and Ultimate Sacrifices: Cpt. Jennifer Moreno screened at the opening night of the 2023 GI Film Festival San Diego


Bibliography


Authored works

* ''Off the Page: Screenwriting in the Era of Media Convergence'' (co-author). 2017. University of California Press. * ''Narrative Landmines: Rumors, Islamist Extremism, and the Struggle for Strategic Influence Rumors'' (co-authored). 2012. Rutgers University Press. *''Star Trek and History: Race-ing Toward a White Future". 1998. Rutgers University Press. ''


Edited collections

* Race in American Film: Voices and Visions That Shaped a Nation, Volumes I, II and III. (co-editor). 2017. Greenwood Publishers.
''Hollywood's Chosen People: The Jewish Experience in American Cinema''
co-edited). 2012. Wayne State University Press.

2009. University of Texas Press. * ttp://www.routledge.com/books/details/9780415774130/ ''The Persistence of Whiteness.'' 2007. Routledge.
''Classic Hollywood/Classic Whiteness.''
2001. University of Minnesota Press. *''The Birth of Whiteness: Race and the Emergence of U.S. Cinema.'' 1996. Rutgers University Press. Bernardi's interest in the representation of race is still present and he actively writes for American newspapers on contemporary films, such as the upcoming biopic on Leonard Bernstein 'Maestro'.


Filmography


Producer


Selected publications

*Bernardi, Daniel. ''The Birth of Whiteness: Race and the Emergence of U.S. Cinema.'' 1996. Rutgers University Press. *Bernardi, Daniel. ''Star Trek and History: Race-ing Toward a White Future''. 1998. Rutgers University Press. *Bernardi, Daniel.
"Where's the Beef?"
''Flow On-line'', Volume 2. April 1, 2005.
"Narrative Landmines: The Explosive Effects of Rumors in Syria and Insurgencies Around the World"
''Small Wars Journal''. March 21, 2013. * Word:ChristChurch, Autumn Season 2017.
James Gleick: Time Travel Feat. James Gleick, Dr Daniel Bernardi (interviewer)
. Audiomack. July 19, 2017.

(interview with Bernardi) ''Trekdom - Star Trek Fanzine''. June 25, 2007.
"Lt. Cmdr. Daniel Bernardi." ''In Depth Show''
Federal News Radio. January 10, 2014. Radio. *"Bellevue woman’s unspoken heroism during World War II may soon become a full-length film" *New York Times serial podcast: "Guantanamo" (episode four)


References

{{DEFAULTSORT:Bernardi, Daniel Film theorists American mass media scholars United States Navy personnel of the Iraq War Living people 1964 births Educators from San Juan, Puerto Rico Puerto Rican United States Navy personnel Arizona State University faculty UCLA Film School alumni University of Arizona alumni United States Navy officers United States Navy reservists