Crispy Critters was a

breakfast cereal Cereal, formally termed breakfast cereal (and further categorized as cold cereal or warm cereal), is a traditional breakfast food made from processed cereal grains. It is traditionally eaten as part of breakfast, or a snack food, primarily in We ...

manufactured by

Post Cereals Post Consumer Brands (previously Post Cereals and Postum Cereals; also known as simply "Post") is an American breakfast cereal manufacturer headquartered in Lakeville, Minnesota. The company, founded in 1895 by C. W. Post, owns a large portfoli ...

starting in 1963. The sweetened cereal, made of

oats The oat (''Avena sativa''), sometimes called the common oat, is a species of cereal grain grown for its seed, which is known by the same name (usually in the plural, unlike other cereals and pseudocereals). While oats are suitable for human co ...

, consisted of animal-shaped pieces similar to

animal cracker An animal cracker is a particular type of cracker, baked in the shape of an animal, usually an animal either at a zoo or a circus, such as a lion, a tiger, a bear, or an elephant. The most common variety is light-colored and slightly sweet, bu ...

s. Television commercials featured a cartoon lion, Linus the Lionhearted, voiced by

Sheldon Leonard Sheldon Leonard Bershad (February 22, 1907 – January 11, 1997) was an American film and television actor, producer, director, and screenwriter. Early life Sheldon Leonard Bershad was born in Manhattan, New York City, the son of middle-cla ...

, with the slogan "The one and only cereal that comes in the shape of animals," sung to the tune of " Trepak" from Tchaikovsky's ''

The Nutcracker ''The Nutcracker'' ( rus, Щелкунчик, Shchelkunchik, links=no ) is an 1892 two-act ballet (""; russian: балет-феерия, link=no, ), originally choreographed by Marius Petipa and Lev Ivanov with a score by Pyotr Ilyich Tchaik ...

'' ballet. The next year, Linus was spun off into a

Saturday-morning cartoon "Saturday-morning cartoon" is a colloquial term for the original animated series programming that was typically scheduled on Saturday and Sunday mornings in the United States on the "Big Three" television networks. The genre's popularity had a br ...

show, which ran for two years on the

CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainm ...

network, then reran on the ABC network for three more until 1969. After a decline in popularity, the cereal was discontinued. Post made an unsuccessful revival attempt of the cereal in 1987. This time, the

commercials A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produce ...

featured a

puppet A puppet is an object, often resembling a human, animal or mythical figure, that is animated or manipulated by a person called a puppeteer. The puppeteer uses movements of their hands, arms, or control devices such as rods or strings to move ...

mascot A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name. Mascots are also used as ...

named "Crispy" with

pom-pom A pom-pom – also spelled pom-pon, pompom or pompon – is a decorative ball or tuft of fibrous material. The term may refer to large tufts used by cheerleaders, or a small, tighter ball attached to the top of a hat, also known as a ...

antennae, a pom-pom tail and a furry yellow body, resembling a moose. Crispy used an impersonation of

Jimmy Durante James Francis Durante ( , ; February 10, 1893 – January 29, 1980) was an American comedian, actor, singer, vaudevillian, and pianist. His distinctive gravelly speech, Lower East Side accent, comic language-butchery, jazz-influenced son ...

including the

nonsense Nonsense is a communication, via speech, writing, or any other symbolic system, that lacks any coherent meaning. Sometimes in ordinary usage, nonsense is synonymous with absurdity or the ridiculous. Many poets, novelists and songwriters have u ...

phrase In syntax and grammar, a phrase is a group of words or singular word acting as a grammatical unit. For instance, the English expression "the very happy squirrel" is a noun phrase which contains the adjective phrase "very happy". Phrases can consi ...

"Ah-cha-cha-cha". This puppet interacted with a

child actor The term child actor or child actress is generally applied to a child acting on stage or in movies or television. An adult who began their acting career as a child may also be called a child actor, or a "former child actor". Closely associated t ...

and was accompanied by smaller puppets that resembled the individual pieces of cereal. Together, these puppets spoke the cereal's

tagline In entertainment, a tagline (alternatively spelled tag line) is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, s ...

: "It's indubitably delicious."

References

Defunct consumer brands Post cereals Products introduced in 1963 Products and services discontinued in 1987 {{food-product-stub

See also

References