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publishing Publishing is the activity of making information, literature, music, software and other content available to the public for sale or for free. Traditionally, the term refers to the creation and distribution of printed works, such as books, newsp ...
,
advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
and related fields, copy refers to written material, in contrast to photographs or other elements of layout, in books, magazines, newspapers and advertising. In advertising, the term 'copy' means the output of
copywriters Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or ...
, who are employed to write material which encourages
consumer A consumer is a person or a group who intends to order, or uses purchased goods, products, or services primarily for personal, social, family, household and similar needs, who is not directly related to entrepreneurial or business activities. ...
s to buy goods or services. In newspapers and magazines, body copy (''q.v.'') is the main article or text that
writer A writer is a person who uses written words in different writing styles and techniques to communicate ideas. Writers produce different forms of literary art and creative writing such as novels, short stories, books, poetry, travelogues, ...
s are responsible for, in contrast with display copy, accompanying material such as headlines and captions, which are usually written by copy editors or sub-editors. In books, it means the text (
manuscript A manuscript (abbreviated MS for singular and MSS for plural) was, traditionally, any document written by hand – or, once practical typewriters became available, typewritten – as opposed to mechanically printed or reproduced i ...
, typescript) as written by the author, which the
copy editor Copy editing (also known as copyediting and manuscript editing) is the process of revising written material ( copy) to improve readability and fitness, as well as ensuring that text is free of grammatical and factual errors. ''The Chicago Manual o ...
then prepares for
typesetting Typesetting is the composition of text by means of arranging physical ''type'' (or ''sort'') in mechanical systems or '' glyphs'' in digital systems representing '' characters'' (letters and other symbols).Dictionary.com Unabridged. Random ...
and
printing Printing is a process for mass reproducing text and images using a master form or template. The earliest non-paper products involving printing include cylinder seals and objects such as the Cyrus Cylinder and the Cylinders of Nabonidus. The ...
. This is also referred to as editorial copy, which is said to have two subdivisions, the body copy and the adjuncts to the body copy. The term's usage can be demonstrated in the way an
editor Editing is the process of selecting and preparing written, photographic, visual, audible, or cinematic material used by a person or an entity to convey a message or information. The editing process can involve correction, condensation, or ...
decides to embed an advertising material directly into the editorial copy, which means that the advertisement would use the same
font In metal typesetting, a font is a particular size, weight and style of a typeface. Each font is a matched set of type, with a piece (a " sort") for each glyph. A typeface consists of a range of such fonts that shared an overall design. In mo ...
, layout presentation, feel of the editorial copy it is being integrated into (or not, as the case may be). This concept underscores how the copy can also refer to the identity of the newspaper or the magazine since the method of composition and layout can define its brand and positioning.


See also

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References

Publishing Copy editing Text {{Lit-stub