Citibank Philippines is the Philippines branch of

Citibank Citibank, N. A. (N. A. stands for " National Association") is the primary U.S. banking subsidiary of financial services multinational Citigroup. Citibank was founded in 1812 as the City Bank of New York, and later became First National City Ba ...

. In July 1902, the International Banking Corporation, a predecessor to Citibank, opened its first branch in Manila. Currently, it is the largest commercial bank in the Philippines. One of its largest investments in the country is the site building in

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Taguig Taguig (), officially the City of Taguig ( fil, Lungsod ng Taguig), is a 1st class highly urbanized city in Metro Manila, Philippines. According to the 2020 census, it has a population of 886,722 people. Located in the northwestern shores of ...

. Citigroup Philippines has 4,200 employees and 3 branches in Metro Manila and Metro Cebu.

History

In 2008, Citibank began offering mobile phone banking. Two-way SMS is Citibank’s latest mobile phone-based service. It allows cardholders to send Citi a text message inquiring about their available credit balance, amount due and payment due date. It also allows users to order food, flowers, mobile recharges through and can order prepaid Internet load (from Blast) SMS. Cardholders can also pay their bills for Globe postpaid plans. Citibank are the first to offer this service on a

credit card A credit card is a payment card issued to users (cardholders) to enable the cardholder to pay a merchant for goods and services based on the cardholder's accrued debt (i.e., promise to the card issuer to pay them for the amounts plus the o ...

. Citibank Philippines also provides its clients with the usual facilities of bank loans, credit cards, deposit accounts, wealth management schemes, and investment options. In 2012, the bank installed an ATM in The Rockwell Center in Manilla which dispenses US Dollars in addition to Pesos- becoming the first in the country to do so. This allows customers to withdraw cash or conduct transactions up to $3000 per day.

Exit Philippine consumer banking operations and Merger with UnionBank

In April 2021,

Citigroup Citigroup Inc. or Citi ( stylized as citi) is an American multinational investment bank and financial services corporation headquartered in New York City. The company was formed by the merger of banking giant Citicorp and financial conglomera ...

announced it would exit its consumer and retail banking operations in 13 markets, including Australia, Bahrain, China, India, Indonesia, South Korea, Malaysia, the Philippines, Poland, Russia, Taiwan, Thailand and Vietnam. However, Citibank Philippines continued its operations until the sale of the bank to the new local owners. On December 23, 2021,

announced that Citigroup sold the company's consumer and retail banking business in the Philippines to Union Bank of the Philippines (UBP) for ₱ 55 billion, with the former as the surviving entity of the said merger. The transaction included the bank’s credit card, personal loans, wealth management, and retail deposit businesses. The acquisition also included the bank’s real estate assets in Citibank Square in

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, Quezon City, Metro Manila as well as three full service Citibank Philippines branches, five wealth centers and two bank branch lites. The deal also means UnionBank would absorb approximately Citibank Philippines' 1,750 local employees, including those in senior management roles, the deal is expected to close in the second half of 2022.

Products and services

Citibank Philippines provides its clients with bank loans, credit cards, deposit accounts, wealth management schemes, and investment options.

References

External links

Citibank Philippines website
{{Banks of the Philippines , state=autocollapse Citigroup Banks of the Philippines Banks established in 1902 Companies based in Quezon City 1902 establishments in the Philippines Philippine subsidiaries of foreign companies