Chery Jaguar Land Rover Automotive Company Ltd. is an automotive manufacturing company headquartered in
Changshu, China.
A 50:50
joint venture
A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acce ...
between UK-headquartered
Jaguar Land Rover, itself a subsidiary of
Tata Motors
Tata Motors Limited is an Indian Multinational corporation, multinational Automotive industry, automotive company, headquartered in Mumbai and part of the Tata Group. The company produces passenger cars, cars, trucks, vans, and busses, buses.
T ...
of India; and Chinese state owned automaker
Chery, it was formed to allow production of
Jaguar Cars
Jaguar (, ) is the sports car and luxury vehicle brand of Jaguar Land Rover, a British multinational corporation, multinational automaker, car manufacturer with its headquarters in Whitley, Coventry, England. Jaguar Cars was the company that ...
and
Land Rover vehicles in mainland China. Chery Jaguar Land Rover's first assembly plant is in Changshu, with production having commenced in October 2014.
History
Chery and Jaguar Land Rover were first reported to be in discussions about the possible creation of a Chinese joint venture manufacturing company in August 2010.
In March 2012, Chery and Jaguar Land Rover announced plans to invest an initial US$2.78 billion in a new
Mainland China
"Mainland China", also referred to as "the Chinese mainland", is a Geopolitics, geopolitical term defined as the territory under direct administration of the People's Republic of China (PRC) in the aftermath of the Chinese Civil War. In addit ...
-based joint venture to manufacture Jaguar and Land Rover vehicles and engines, as well as the establishment of a research and development centre and the creation of a new automobile
marque
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...
.
The establishment of the joint venture received the formal approval of the
National Development and Reform Commission
The National Development and Reform Commission (NDRC) is the third-ranked executive department of the State Council of the People's Republic of China, which functions as a macroeconomic management agency. Established as the State Planning C ...
in November 2012. Construction of Chery Jaguar Land Rover's first assembly plant began in Changshu in the same month, the plant was completed in 2014.
In June 2024,
Jaguar Land Rover (JLR) and Chery signed a letter of intent in electric vehicle cooperation. JLR will license the
Freelander nameplate to Chery Jaguar Land Rover to produce
EVs based on an Exeed EV platform called the E0X.
Freelander as a brand will be separate from JLR's 'House of Brands' portfolio or Chery's brand line-up. Freelander vehicles were planned to be sold in China, with plans for global exports. As of January 2025, it is now confirmed that Chery will introduce Freelander model to the
UK.
In May 2025, the
JLR revealed that the Chery Jaguar Land Rover would cease to produce before the end of 2026 after the joint venture with lost $18.7 million in the 2024 fiscal year. The production of the
Jaguar XE,
XF, and
E-Pace would be ended in September 2025, and the
Range Rover Evoque and
Land Rover Discovery Sport would be ended by the end of 2026.
Products
*
Range Rover Evoque
*
Land Rover Discovery Sport
*
Jaguar XFL
*
Jaguar XEL
*
Jaguar E-Pace
Gallery
File:Land Rover Discovery Sport 01 China 2016-04-16.jpg, Land Rover Discovery Sport
File:Land Rover Range Rover Evoque China 2013-03-04.jpg, Land Rover Range Rover Evoque
File:JAGUAR XEL (JAGUAR XE LWB) China (5).jpg, Jaguar XEL
File:JAGUAR XF SEDAN LWB (X260) China (4).jpg, Jaguar XFL
References
{{Automotive industry in China
Car manufacturers of China
Chery
Jaguar Land Rover
Chinese-foreign joint-venture companies