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The Chartered Institute of Marketing (CIM) was founded in 1911. It has over 30,000 members, including more than 3,000 registered Chartered Marketers. CIM offers 130 study centres in 36 countries, and exam centres in 132 countries. In 1952 Prince Philip, Duke of Edinburgh, became the institute's patron, taking over from King George VI who was appointed in 1937 as CIM's first royal patron. In 2019
Charles, Prince of Wales Charles III (Charles Philip Arthur George; born 14 November 1948) is King of the United Kingdom and the 14 other Commonwealth realms. He was the longest-serving heir apparent and Prince of Wales and, at age 73, became the oldest person to a ...
, became the new patron of CIM. The first Code of Practice was introduced in 1973, and in 1989, the institute was awarded a royal charter. CIM offers training courses, and professional qualifications, from foundation to postgraduate or master's degree level ( EQF Level 7). In 1992, the European Union declared CIM's flagship qualification as the "preferred professional marketing qualification through member states".


Membership

The two types of membership offered by CIM consist of the following grades: Introductory Membership: *Affiliate Studying *Affiliate Professional Graded Membership: *Associate – designated by the letters ACIM *Member – designated by the letters MCIM *Fellow – designated by the letters FCIM Chartered Status The Chartered Marketer status is awarded to candidates who satisfy a set of criteria that includes qualifications, proven experience, and a commitment to Continuing Professional Development (CPD). To retain the designation of a chartered professional, all registered chartered marketers are required to submit their yearly CPD records which the institute then reviews to verify their relevance and completion. Candidates who fail the audit have their Chartered Marketer status revoked.


Crest

Introduced in the 1960s to capture the institute's history, the CIM crest was originally launched with the motto, "Bold in Selling Honest in Telling". Following a request for change, in 1975 the
College of Arms The College of Arms, or Heralds' College, is a royal corporation consisting of professional officers of arms, with jurisdiction over England, Wales, Northern Ireland and some Commonwealth realms. The heralds are appointed by the British Sover ...
authorised the present motto, "The World is our Market". In 1976, the institute, then formally known as the Institute of Marketing, described the design of its crest as follows: The CIM crest forms an important part of the institute's heritage as it features in both the old and new logos. In the new CIM logo, the crest was given more prominence as it was placed alongside the CIM acronym whereas in the old logo, due to its relatively small proportions, many typically referred to the crest as "the dot above the i".


Rebrand

Following a 12-month extensive research and consultation process, CIM appointed the international brand strategy agency, Brash, to handle its creative brief. After the agency carried out further analysis, the institute launched its new brand identity in 2014, with “royal blue” as its lead colour to recognise “the value of Britishness in the global market”. Described as “CIM’s biggest strategic and creative brand change in more than a quarter of a century”, the radical departure from the old look and feel of the brand came after the research exercise uncovered a number of inherent weaknesses in the old logo, including its incompatibility in the new digital landscape, a wordmark that was far from optimal, and a “barely decipherable" crest. The objective of CIM's rebrand was comprehensive as it also included a change in the institute's direction. As reported in
Marketing Week ''Marketing Week'' is a website focused on the marketing industry, based in London, that grew out of what was a weekly, and latterly monthly, print magazine. History and profile ''Marketing Week'' was launched in March 1978. Its co-founders were ...
, "The logo change...is just one element of CIM’s relaunch. Following a year-long consultation during which thousands of members and marketers were canvassed on what they wanted from CIM, the body has set itself the long-term aim of becoming a catalyst for debate and conduit for lifting the profession’s standing". This sentiment was later reflected in the Trustees' Report of 2015, with the chairman of the Board of Trustees declaring that, "The launch of CIM’s new brand positioning and identity during the year received positive feedback across both the marketing and design community. The introduction of our new corporate identity was fully rolled out during the financial year, resulting in a coherent and distinct visual presence for the first time in many years. Our teams have now turned their attention to pushing the creative boundaries of our new identity and working with our channels and volunteer groups to help develop and share creative best practices".


See also

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List of international professional associations This is a list of notable professional associations which are international organizations. These organizations are either chartered by international bodies or by relevant national professional associations from multiple countries. {{Dynamic list ...


References

{{DEFAULTSORT:Chartered Institute of Marketing Marketing organizations Organisations based in Berkshire Organizations established in 1911
Marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to empha ...
Professional titles and certifications Royal Borough of Windsor and Maidenhead 1911 establishments in the United Kingdom