Camella Inc. also known as simply Camella, is a house and lot and condominium developer in the

Philippines The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...

. It is the flagship subsidiary of

Vista Land Vista Land & Lifescapes Inc. also known as simply Vista Land, is a property developer in the Philippines engaged in the real estate and retail industries. The company is part of the Villar Group of Companies associated with Manny Villar, along wi ...

, which is part of the Villar Group of Companies associated with

Manny Villar Manuel "Manny" Bamba Villar Jr. (; born December 13, 1949) is a Filipino billionaire businessman and former politician. He previously served as senator from 2001 to 2013 and as the President of the Senate of the Philippines from 2006 to 2008. ...

History

Camella was founded by Manuel B. Villar, Jr. in August 1977. Villar took out a seven-year loan from a rural bank offering low interest rates then kick-started building and selling at his first project, Camella Homes Phase 1 and 2 in

Las Piñas Las Piñas, officially the City of Las Piñas ( fil, Lungsod ng Las Piñas), is a 1st class highly urbanized city in the National Capital Region of the Philippines. According to the 2020 census, it has a population of 606,293 people. Las Piñas ...

, with 160 units initially. The company became the pioneer for developing house and lot packages in the country when the usual practice at that time was to sell lots for future homeowners to build on. This initiated the mass housing projects through

economies of scale In microeconomics, economies of scale are the cost advantages that enterprises obtain due to their scale of operation, and are typically measured by the amount of output produced per unit of time. A decrease in cost per unit of output enables ...

, utilizing the cost advantages of developing a large-scale project to bring down housing prices. Camella has since become the country's largest home building company. Camella Homes 1 and 2 Las Pinas Drone 2022

Camella Homes 1 and 2 Las Pinas Drone 2022

Accolades

Camella has been recognized by

Reader's Digest ''Reader's Digest'' is an American general-interest family magazine, published ten times a year. Formerly based in Chappaqua, New York, it is now headquartered in midtown Manhattan. The magazine was founded in 1922 by DeWitt Wallace and his wif ...

as Asia’s Trusted Brand in property development from 2012 to 2017. In 2016, Camella's ''Camella Palawan'' resort was named as Best Housing Development by the Philippines Property Awards.

References

{{reflist Real estate companies of the Philippines Philippine companies established in 1977 Companies based in Mandaluyong Real estate companies established in 1977