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A cruise line is a
company A company, abbreviated as co., is a Legal personality, legal entity representing an association of legal people, whether Natural person, natural, Juridical person, juridical or a mixture of both, with a specific objective. Company members ...
that operates
cruise ship Cruise ships are large passenger ships used mainly for vacationing. Unlike ocean liners, which are used for transport, cruise ships typically embark on round-trip voyages to various ports of call, where passengers may go on Tourism, tours k ...
s that operate on
ocean The ocean is the body of salt water that covers approximately 70.8% of Earth. The ocean is conventionally divided into large bodies of water, which are also referred to as ''oceans'' (the Pacific, Atlantic, Indian Ocean, Indian, Southern Ocean ...
or
rivers A river is a natural stream of fresh water that flows on land or inside caves towards another body of water at a lower elevation, such as an ocean, lake, or another river. A river may run dry before reaching the end of its course if it ru ...
and which markets cruises to the public. Cruise lines are distinct from passenger lines which are primarily concerned with
transportation Transport (in British English) or transportation (in American English) is the intentional Motion, movement of humans, animals, and cargo, goods from one location to another. Mode of transport, Modes of transport include aviation, air, land tr ...
of passengers. Though cruise packages provided by cruise lines vary, there are some features most have in common, such as accommodation, all meals and entertainment. They may include alcohol and shore excursions, sometimes on additional payment. Among cruise lines, some are direct descendants of the traditional passenger lines, while others were founded since the 1960s specifically for cruising. The business has been extremely volatile; the ships are massive capital expenditures with very high operating costs, and a slight dip in bookings can easily put a company out of business. Cruise lines frequently sell, renovate, or simply rename their ships to keep up with travel trends. A wave of failures and consolidations in the 1990s has led to many companies being bought by much larger holding companies and to operate as "brands" within larger corporations. Brands exist partly because of repeat customer loyalty, and also to offer different levels of quality and service. For instance, Carnival Corporation & plc owns both Carnival Cruise Line, whose former image were vessels that had a reputation as "party ships" for younger travellers, but have become large, modern, yet still profitable, and
Holland America Line Holland America Line N.V. (HAL) is an American cruise line operating as a subsidiary of Carnival Corporation & plc. Founded in 1873 in Rotterdam, Netherlands as the Netherlands-America Steamship Company (NASM), the company operated regular trans ...
, whose ships cultivate an image of classic elegance. A common practice in the cruise industry in listing cruise ship transfers and orders is to list the smaller operating company, not the larger holding corporation, as the recipient cruise line of the sale, transfer, or new order. For example, Carnival Cruise Line and
Holland America Line Holland America Line N.V. (HAL) is an American cruise line operating as a subsidiary of Carnival Corporation & plc. Founded in 1873 in Rotterdam, Netherlands as the Netherlands-America Steamship Company (NASM), the company operated regular trans ...
are the cruise lines whereas Carnival Corporation & plc and
Royal Caribbean Group Royal Caribbean Group, formerly known as Royal Caribbean Cruises Ltd., is a cruise holding company based in Miami, Florida, United States and incorporated in Liberia. It is the world's second-largest cruise line operator, after Carnival Corp ...
are considered holding corporations. This industry practice of using the brand, not the larger holding corporation, as the cruise line is also followed in the member cruise lines in Cruise Lines International Association (CLIA) and the member-based reviews of cruise lines.


See also

* List of cruise lines *
List of cruise ships This is a list of cruise ships, both those in service and those that have ceased to operate. Ocean liners are included on this list only if they also functioned as cruise ships. (See: list of ocean liners.) As some cruise ships have operated und ...
*
List of largest cruise ships Cruise ships are large passenger ships used mainly for vacationing. Unlike ocean liners, passenger ships primarily used for transportation across seas or oceans, they typically embark on round-trip voyages to various attractive ports of call. ...
*
Cruising (maritime) Cruising is a maritime activity that involves staying aboard a watercraft for extended periods of time when the vessel is traveling on water at a steady speed. Cruising generally refers to leisurely trips on yachts and luxury cruiseships, with ...


References


External links

*{{Commons category-inline, Cruise lines