Ceros is a
cloud-based platform encompassing a collaborative, real-time digital canvas, upon which
designers create animated, interactive content without the need for
developers.
The published content works across desktop and
mobile devices and can be integrated with
e-commerce systems using the Ceros e-commerce SDK. Ceros' platform
analytics
Analytics is the systematic computational analysis of data or statistics. It is used for the discovery, interpretation, and communication of meaningful patterns in data. It also entails applying data patterns toward effective decision-making. It ...
mechanism works in real-time and reports engagement metrics.
Investment history
Founded by
Brian Alvey in 2007 as Crowd Fusion, the company acquired London-based Ceros in 2012 and assumed the acquired company's name. CEO of the acquired company, Simon Berg, became the CEO of the newly combined entity. Crowd Fusion initially raised $3 million from Velocity Interactive Group (now Fuse Capital),
Greycroft Partners
Greycroft is an American venture capital firm. It manages over $2 billion in capital with investments in companies such as Bird, Bumble, HuffPost, Goop, Scopely, The RealReal, and Venmo. Greycroft was founded in 2006 by Alan Patricof, Dana Settl ...
and
Marc Andreessen
Marc Lowell Andreessen ( ; born July 9, 1971) is an American entrepreneur, investor, and software engineer. He is the co-author of Mosaic, the first widely used web browser; co-founder of Netscape; and co-founder and general partner of Silicon ...
. Having won customers such as ShopBazaar, Mini,
Stella McCartney,
Frette
Frette is an Italian textile company known for its linens. It was established in 1860 in Grenoble, France but relocated to Concorezzo, Italy in 1865. It is currently headquartered in Monza, Italy.
It has 9 retail locations in the United States, ...
,
Moncler,
Urban Outfitters,
Tourneau,
Peugeot, Habitat, Monsoon and
Virgin Atlantic in its first year, the company attracted a further $6.2 million investment from Greycroft, Sigma Prime and Starvest Partners in March 2014. In 2020, Ceros raised $100 million led by Sumeru Equity Partners along with its existing investors.
References
External links
Ceros
Content management systems
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