Crimson Hexagon was an AI-powered consumer insights company based in

Boston Boston is the capital and most populous city in the Commonwealth (U.S. state), Commonwealth of Massachusetts in the United States. The city serves as the cultural and Financial centre, financial center of New England, a region of the Northeas ...

Massachusetts Massachusetts ( ; ), officially the Commonwealth of Massachusetts, is a U.S. state, state in the New England region of the Northeastern United States. It borders the Atlantic Ocean and the Gulf of Maine to its east, Connecticut and Rhode ...

. The company also had a European office in

London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

England England is a Countries of the United Kingdom, country that is part of the United Kingdom. It is located on the island of Great Britain, of which it covers about 62%, and List of islands of England, more than 100 smaller adjacent islands. It ...

. The company and its nearest competitor,

Brandwatch Brandwatch is a UK based social media suite company owned by Cision. Brandwatch sells two different products: Consumer Intelligence and Social Media Management. Consumer Intelligence is made up of three different products: Consumer Research, A ...

, merged in 2018, with the new company taking the name Brandwatch. The company's online data library consisted of over 1 trillion publicly available posts, and includes documents from

social networks A social network is a social structure consisting of a set of social actors (such as individuals or organizations), networks of dyadic ties, and other social interactions between actors. The social network perspective provides a set of meth ...

such as

Twitter Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...

Instagram Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...

and

Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...

as well as

blog A blog (a Clipping (morphology), truncation of "weblog") is an informational website consisting of discrete, often informal diary-style text entries also known as posts. Posts are typically displayed in Reverse chronology, reverse chronologic ...

s, forums, and

news News is information about current events. This may be provided through many different Media (communication), media: word of mouth, printing, Mail, postal systems, broadcasting, Telecommunications, electronic communication, or through the te ...

sites. The company's ForSight platform, still available to Crimson Hexagon customers post-merger, is a Twitter Certified Product. Crimson Hexagon's analysis of current events and trending topics was often featured in news articles.

Pew Research The Pew Research Center (also simply known as Pew) is a nonpartisan American think tank based in Washington, D.C. It provides information on social issues, public opinion, and demographic trends shaping the United States and the world. It als ...

used Crimson Hexagon's social media analysis platform to analyze media coverage and discourse. The company also partnered with the Russian government in 2013 to monitor social media trends on LiveJournal, Twitter, and Russian social media platforms. In 2018, Facebook suspended their partnership with the company due to these connections.

History

Crimson Hexagon was founded in 2007 by Gary King and Candace Fleming based upon technology King developed at

Harvard University Harvard University is a Private university, private Ivy League research university in Cambridge, Massachusetts, United States. Founded in 1636 and named for its first benefactor, the History of the Puritans in North America, Puritan clergyma ...

’s Institute for Quantitative Social Science. In 2012, Stephanie Newby became the company's CEO. In March 2014, the company announced its Affinities feature, which allows marketers to identify the interests of people talking about brands, products, or companies on social media. On September 5, 2018, Crimson Hexagon released the industry's first reverse image search technology. On October 4, 2018 Crimson Hexagon announced it was merging with

References

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External links

Crimson Hexagon home page
Social media companies Companies based in Boston Technology companies established in 2007 American companies established in 2007