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Creative problem-solving (CPS) is the mental process of searching for an original and previously unknown solution to a problem. To qualify, the solution must be novel and reached independently. The creative problem-solving process was originally developed by
Alex Osborn Alex Faickney Osborn (May 24, 1888 – May 5, 1966) was an American advertising executive and the author of the creativity technique named ''brainstorming''. Founding of BBDO In 1919, Osborn joined with Bruce Fairchild Barton and Roy Sarles Dur ...
and
Sid Parnes Sidney J. Parnes (January 5, 1922 – August 19, 2013) was an American academic who was professor at Buffalo State College (located in Buffalo, New York) and the co-founder of the International Center for Studies in Creativity. The center is house ...
.


Creative solution types

The process of creative problem-solving usually begins with defining the problem. This may lead to finding a simple non-creative solution, a textbook solution, or discovering prior solutions developed by other individuals. If the discovered solution is sufficient, the process may then be abandoned.Definition of creative problem solving
on Alex Osborn's (inventor of the term and process of brainstorming) Creative Education Foundation website.
A creative solution will often have distinct characteristics that include using only existing components, or the problematic factor, as the basis for the solution. However, a change of perspective may in many cases be helpful.Mike Vence about the 9 dots as a corporate promotion of creative thinking
at the Walt Disney Company (Creative Thinking Association website)
A solution may also be considered creative if readily available components can be used to solve the problem within a short time limit (factors typical to the solutions employed by the title character in the television series MacGyver). If a creative solution has a broad application – that is, uses that go beyond the original intent –, it may be referred to as an innovative solution, or an innovation (some innovations may also be considered an
invention An invention is a unique or novel device, method, composition, idea or process. An invention may be an improvement upon a machine, product, or process for increasing efficiency or lowering cost. It may also be an entirely new concept. If an i ...
).


Techniques and tools

Many techniques and tools employed for creating effective solutions to a problem are described in creativity techniques and problem-solving articles.


Creative problem-solving technique categories

* Mental state shift and cognitive re-framing: Changing one's focus away from active problem-solving and towards a creative solution set. * Multiple idea facilitation: Increasing the quantity of fresh ideas based on the belief that a greater number of ideas will raise the chances that one of these is valuable. This may include randomly selecting an idea (such as choosing a word from a list) and thinking about its similarities to the situation. In turn, this random act may inspire a related idea that would lead to a solution. * Inducing a change of perspective: Efficiently entering a fresh perspective may result in a solution that thereby becomes obvious. This is especially useful for solving particularly challenging problems. Many techniques to this end involve identifying independent dimensions that differentiate closely associated concepts. Differentiating concepts help overcome a tendency to use oversimplified associative thinking, in which two related concepts are so closely associated that their differences are overlooked.


Idea generation techniques

* Brainstorming: Brainstorming is an idea generation method invented by
Alex Osborn Alex Faickney Osborn (May 24, 1888 – May 5, 1966) was an American advertising executive and the author of the creativity technique named ''brainstorming''. Founding of BBDO In 1919, Osborn joined with Bruce Fairchild Barton and Roy Sarles Dur ...
and further developed by Charles Hutchison Clark, Brainstorming aims to encourage the generation of new and unusual ideas in a group of people,
Alex Osborn Alex Faickney Osborn (May 24, 1888 – May 5, 1966) was an American advertising executive and the author of the creativity technique named ''brainstorming''. Founding of BBDO In 1919, Osborn joined with Bruce Fairchild Barton and Roy Sarles Dur ...
based his development of brainstorming on the Indian technique Prai-Barshana, which has been around for about 400 years, he named brainstorming after the idea of ​​this method, namely “using the brain to storm a problem”. * Creative Thinking: Coming up with ideas, especially innovative ideas, needs creativity and can be supported by certain creativity techniques. The creativity process is usually applied through a person, product, process, and place. Thus, creativity means that a creative person develops great ideas and novel products through a creative process in a creative environment. Creativity processes use these influencing factors as they support the search for ideas, problem solving and evaluation, and selection of ideas via rules, a group of people, and a creative process. The workshops are therefore based on creative idea generation techniques that follow individual steps. * Design thinking: Design thinking is an approach to problem-solving and ideation process that works through four key elements. # The user as the starting point # Interdisciplinary team # Iterative process # Creative environment. In the design thinking process, the customer's needs'' are first determined through an iterative process and a question is defined, then creative solutions and ideas are generated through brainstorming and visualized via prototypes for user feedback. * Complex Opportunity Recognition Techniques: Opportunity Recognition describes the identification of opportunities to generate growth for companies. The different idea generation techniques of opportunity recognition are based either on the market, the company, or the company's environment. In order for this approach to be suitable for young companies, it must fulfill the following attributes: # Not too resource-intensive # Suitable for workshops # High growth potential # Don't require existing structures or certain age of the company


See also


Related articles

* Creativity *
Collective problem solving Problem solving is the process of achieving a goal by overcoming obstacles, a frequent part of most activities. Problems in need of solutions range from simple personal tasks (e.g. how to turn on an appliance) to complex issues in business an ...
* Frugal innovation *
Invention An invention is a unique or novel device, method, composition, idea or process. An invention may be an improvement upon a machine, product, or process for increasing efficiency or lowering cost. It may also be an entirely new concept. If an i ...
* Lateral thinking * Problem structuring methods *
Systems thinking Systems thinking is a way of making sense of the complexity of the world by looking at it in terms of wholes and relationships rather than by splitting it down into its parts. It has been used as a way of exploring and developing effective actio ...
* TRIZ


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List of emerging technologies This is a list of emerging technologies, in-development technical innovations with significant potential in their applications. The criteria for this list is that the technology must: # Exist in some way; purely hypothetical technologies can ...
* List of counseling topics


References


Further reading

*
Alex Osborn Alex Faickney Osborn (May 24, 1888 – May 5, 1966) was an American advertising executive and the author of the creativity technique named ''brainstorming''. Founding of BBDO In 1919, Osborn joined with Bruce Fairchild Barton and Roy Sarles Dur ...
, ''Applied Imagination: Principles and Procedures of Creative Problem Solving'', Creative Education Foundation Press, 1953/2001, * Edward de Bono, ''Lateral Thinking : Creativity Step by Step'', Harper & Row, 1973, trade paperback, 300 pages, * Altshuller, Henry. 1994. ''The Art of Inventing (And Suddenly the Inventor Appeared)''. Translated by Lev Shulyak. Worcester, Massachusetts: Technical Innovation Center.


External links


Problematic: the art and craft of Problem Dealing
ourseware on problem-finding and problem-solving {{Design Creativity Creativity techniques Design Innovation Problem solving methods