CoppaFeel! is a

breast cancer Breast cancer is a cancer that develops from breast tissue. Signs of breast cancer may include a Breast lump, lump in the breast, a change in breast shape, dimpling of the skin, Milk-rejection sign, milk rejection, fluid coming from the nipp ...

awareness charity based in

London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

IOL Lifestyle, 'I never ask how long I've got'
Retrieved May 11, 2013 focused on promoting early detection of breast cancer by encouraging women under 30 to regularly check their

breasts The breasts are two prominences located on the upper ventral region of the torso among humans and other primates. Both sexes develop breasts from the same embryology, embryological tissues. The relative size and development of the breasts is ...

.Campaign, Mathew Horne tells cinema goers to 'CoppaFeel!' in breast cancer awareness ad
Retrieved May 11, 2013 ''CoppaFeel'' is a

tongue-in-cheek Tongue-in-cheek is an idiom that describes a humorous or sarcastic statement expressed in a serious manner. History The phrase originally expressed contempt, but by 1842 had acquired its modern meaning. Early users of the phrase include Sir Walte ...

reference to

molestation Sexual abuse or sex abuse is abusive sexual behavior by one person upon another. It is often perpetrated using physical force, or by taking advantage of another. It often consists of a persistent pattern of sexual assaults. The offender is r ...

. CoppaFeel! is a charity partner of ''Cosmopolitan'' magazine.Cosmopolitan, CoppaFeel!
, Retrieved May 11, 2013

History

CoppaFeel! was founded in 2009 by sisters Maren and Kristin Hallenga, after Kristin was diagnosed with breast cancer at age 23.BBC Radio One Newsbeat, Fearne Cotton meets Coppafeel founder Kris Hallenga
Retrieved - 11 May 2013 Despite a family history of cancer, doctors originally dismissed a tumor on Kristin's breast as “hormonal”. Driven by the difficult experience, the Hallenga sisters launched CoppaFeel! at Beach Break Live in 2009.The Independent, 'I never ask my doctor how long I've got'
Retrieved - May 11, 2013

Mission and values

CoppaFeel!'s awareness campaigns are based on increased physical self-awareness and monitoring one's breasts in the hopes of quickly detecting any changes.PR Week, Mathew Horne Tells Cinema Goers to CoppaFeel! in Breast Cancer Awareness Ad
Retrieved - May 11, 2013 Most campaign work is carried out at universities, music festivals, schools and work places and via national awareness campaigns around the UK. CoppaFeel!'s ambassadors, called 'the Boobettes', are young women who experienced breast cancer at a young age.The Mirror, 'Meet the brilliant Boobettes'
Retrieved - May 14, 2013

Campaigns

In Summer 2014, the organization launched the ‘What Normal Feels Like’ campaign, seeking to reclaim language and imagery associated with breasts.
Retrieved - June 03 2015 Hundreds of women submitted pictures of their breasts, along with a descriptive word such as “wibbly” or “springy”, later used in a series of advertisements designed to normalise and desexualise female breasts.Express, 'Women bare their breasts for cancer charity Coppafeel!'s #whatnormalfeelslike campaign'
Retrieved - June 03 2015 CoppaFeel! ran a ‘Cheknominate’ campaign, a “healthier” take on the

Neknominate Neknominate, also known as neck and nominate, neknomination or neck nomination, is an online drinking game. The original rules of the game require the participants to film themselves drinking a pint of an alcoholic beverage, usually beer, in one ...

craze.Coppafeel, Cheknominate
Retrieved - June 3, 2015 Cheknominate encouraged people to record themselves checking their breasts before nominating a friend to do the same. ''

The Huffington Post ''HuffPost'' (''The Huffington Post'' until 2017, itself often abbreviated as ''HPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and covers p ...

'' were supportive of the campaign, and encouraged their readers to use the hashtag #Cheknominate on social media.Huffington Post, 'Forget Neknominate, Coppafeel! Want Us To Check Our Breasts Using #CHEKNOMINATE'
Retrieved - June 3, 2015

Media coverage

Many of Coppafeel!’s publicity campaigns have involved the use of giant inflatable ‘boob’ costumes. CoppaFeel! gained widespread media coverage after decorating '' The Angel of the North'' with a ‘boob hijack’ sticker.Metro, Angel of the North Bobbs Hijacked by CoppaFeel! Cancer Charity
Retrieved - May 11, 2013 In 2015, CoppaFeel! founder Kristin Hallenga was profiled in ''Kris: Dying to Live'', a documentary about her battle with terminal breast cancer.BBC, 'Kris: Dying to live'
Retrieved - June 03 2015 She also played herself in '' The C Word'', a

BBC One BBC One is a British free-to-air public broadcast television channel owned and operated by the BBC. It is the corporation's oldest and flagship channel, and is known for broadcasting mainstream programming, which includes BBC News television b ...

adaptation of the book by cancer blogger

Lisa Lynch Lisa Lynch (30 August 1979 – 11 March 2013) was a British journalist, known for writing about her experience of having cancer on her blog, ''Alright Tit'', and in a book, ''The C-Word''. She was portrayed by Sheridan Smith in the 90-minute B ...

.BBC, 'Lisa Lynch longed for The C Word to be brought to life – it was an honour to be involved'
Retrieved - June 03 2015

Festifeel

CoppaFeel! hosts the annual music festival, Festifeel, helping to raise money for breast cancer awareness.Fame Magazine, 'Fearne Cotton Presents Festifeel 2012'
Retrieved - May 14, 2013 It describes itself as "Britain's only boutique music festival with boobs in mind!".Lomography, 'CoppaFeel! And Get Festival Photo-Passes!'
Retrieved - May 14, 2013

Celebrity support

The organization's fundraising activities have received support from celebrities, including

Fearne Cotton Fearne Cotton (born 3 September 1981) is an English broadcaster and author. She began her career in the late 1990s as a children’s television presenter for GMTV, CITV and CBBC. She went on to present various television shows, including ''To ...

Russell Howard Russell Joseph Howard (born 23 March 1980) is an English comedian, television presenter, radio presenter and actor. He has hosted his own television shows, ''Russell Howard's Good News'' and ''The Russell Howard Hour'', and appeared on the topi ...

Newton Faulkner Sam Newton Battenberg Faulkner (born 11 January 1985) is an English singer-songwriter and musician from Reigate, Surrey. He is known for his percussive style of guitar playing. In 2007 Faulkner's debut studio album ''Hand Built by Robots'' was ce ...

Lorraine Kelly Lorraine Kelly (born 30 November 1959) is a Scottish television presenter. She has presented various television shows for ITV and STV, including '' Good Morning Britain'' (1988–1992), ''GMTV'' (1993–2010), ''This Morning'' (2003–2005, ...

and

Dannii Minogue Dannii Minogue (; born 20 October 1971) is an Australian singer, television personality, and actress. As a child, she became known for her appearances on the television talent show ''Young Talent Time'' (1982–1988). She went on to play the r ...

."CoppaFeel! lands in Leeds/"
Retrieved May 17, 2013. Radio presenters

Greg James Gregory James Alan Milward (born 17 December 1985) is an English broadcaster and author. He has been a presenter on BBC Radio 1 since 2007, hosting shows including his old drive-time show and the station's flagship breakfast show. Since 201 ...

and

Dermot O'Leary Seán Dermot O'Leary (born 24 May 1973) is a British-Irish broadcaster. He presented the television talent show ''The X Factor'' on ITV from 2007 until its final series in 2018, with the exception of 2015. Since 2021, O'Leary has presented ITV' ...

ran the 2013

Bath Bath may refer to: * Bathing, immersion in a fluid ** Bathtub, a large open container for water, in which a person may wash their body ** Public bathing, a public place where people bathe * Thermae, ancient Roman public bathing facilities Plac ...

Half Marathon wearing giant inflatable "boobs" in support of CoppaFeel!"This is Bath, 'CoppaFeel! chosen as official charity for next year's Bath half marathon"
Retrieved May 17, 2013. ''

Gavin & Stacey ''Gavin & Stacey'' is a British sitcom created, written by and starring James Corden and Ruth Jones about two families: one from Billericay in Essex, and the other from Barry, Vale of Glamorgan, Barry in the Vale of Glamorgan. Mathew Horne and ...

'' star

Mathew Horne Mathew Frazer Horne (born 6 September 1978) is an English actor, comedian, singer, television presenter, and narrator. He is best known for appearing on several BBC Sketch comedy, sketch shows and sitcoms, most notably ''Gavin & Stacey'' (as L ...

appeared in a cinema campaign for Coppafeel!, encouraging viewers to check their boobs before the film started."Campaign, Mathew Horne tells cinema goers to 'CoppaFeel!' in breast cancer awareness ad"
Retrieved May 21, 2013. In September 2012,

Mel B Melanie Janine Brown, Order of the British Empire, MBE (born 29 May 1975), commonly known as Mel B or Melanie B, is an English singer, songwriter, television personality, and actress. She rose to fame in the mid 1990s as a member of the Pop mus ...

posed topless in a Coppafeel! advert in ''Cosmopolitan'' magazine ahead of

breast cancer awareness month Breast Cancer Awareness Month (BCAM), also referred to in the United States as National Breast Cancer Awareness Month (NBCAM), is an annual international health campaign organized by major breast cancer charities every October to increase aware ...

.I love boobs': Mel B goes topless and reveals she used to fondle the Spice Girls
Retrieved May 21, 2013. The advert's risqué nature received mass-media coverage.
''

The Independent ''The Independent'' is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the ''Indy'', it began as a broadsheet and changed to tabloid format in 2003. The last printed edition was publis ...

'', retrieved May 17, 2013.

References

External links

* {{Official website, http://www.coppafeel.org Charity fundraisers