Confusopoly (aka Dilbert's confusopoly) is confusing marketing designed to prevent the buyer from making informed decisions. The term was invented by
Scott Adams
Scott Raymond Adams (born June 8, 1957) is an American author and cartoonist. He is the creator of the ''Dilbert'' comic strip and the author of several nonfiction works of business, commentary, and satire. Adams worked in various corporate r ...
in his comic strip ''
Dilbert
''Dilbert'' is an American comic strip written and illustrated by Scott Adams, first published on April 16, 1989. It is known for its satire, satirical office humor about a White-collar worker, white-collar, micromanagement, micromanaged offic ...
''. Adams defined a confusopoly as "a group of companies with similar products who intentionally confuse customers instead of competing on price".
For example, similar items like mobile phones are advertised at various price plans according to different combinations of available minutes, text messaging capabilities and other services, thus making these offers practically incomparable when it could be easy to price similar units of usage to allow informed comparisons. The term confusopoly also applies because confusion within the targeted consumer group is purposefully maintained, so choices are based on emotional factors.
The term has been adopted by economists.
Consumer Financial Protection Bureau
The Consumer Financial Protection Bureau (CFPB) is an independent agency of the United States government responsible for consumer protection in the financial sector. CFPB's jurisdiction includes banks, credit unions, securities firms, Payday lo ...
director
Richard Cordray
Richard Adams Cordray (born May 3, 1959) is an American lawyer and politician who served from 2021 to 2024 as COO of Federal Student Aid in the United States Department of Education. From 2012 to 2017, he served as the first director of the Consum ...
, championing meaningful regulation for the financial industry, used the term confusopoly to refer to large financial institutions (, 4'04"4'26"):
See also
* ''
The Dilbert Future
Scott Raymond Adams (born June 8, 1957) is an American author and cartoonist. He is the creator of the ''Dilbert'' comic strip and the author of several nonfiction works of business, commentary, and satire. Adams worked in various corporate r ...
''
* "
The Market for Lemons
"The Market for 'Lemons': Quality Uncertainty and the Market Mechanism" is a widely cited seminal paper in the field of economics which explores the concept of asymmetric information in markets. The paper was written in 1970 by George Akerlof and ...
" and
lemon laws
Lemon laws are laws that provide a remedy for purchasers of cars and other consumer goods in order to compensate for products that repeatedly fail to meet standards of quality and performance. Although many types of products can be defective, the ...
* The
sexual interference hypothesis is a comparable phenomenon, involving display and
mate choice
Mate choice is one of the primary mechanisms under which evolution can occur. It is characterized by a "selective response by animals to particular stimuli" which can be observed as behavior.Bateson, Paul Patrick Gordon. "Mate Choice." Mate Choi ...
, that occurs in biological systems.
*
Dark patterns
A dark pattern (also known as a "deceptive design pattern") is a user interface that has been carefully crafted to trick users into doing things, such as buying overpriced insurance with their purchase or signing up for recurring bills. User exp ...
References
Imperfect competition
1997 neologisms
Dilbert
Economics neologisms
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