"Computer says no" is a

catchphrase A catchphrase (alternatively spelled catch phrase) is a phrase or expression recognized by its repeated utterance. Such phrases often originate in popular culture Popular culture (also called mass culture or pop culture) is generally recogni ...

first used in the British

sketch comedy Sketch comedy comprises a series of short, amusing scenes or vignettes, called "sketches", commonly between one and ten minutes long, performed by a group of comic actors or comedians. The form developed and became popular in vaudeville, and ...

television programme '' Little Britain'' in 2004. In

British culture British culture is influenced by the combined nations' history; its historically Christian religious life, its interaction with the cultures of Europe, the traditions of England, Wales, Scotland and Ireland and the impact of the British Empir ...

, the phrase is used to criticise public-facing organisations and

customer service Customer service is the assistance and advice provided by a company to those people who buy or use its products or services. Each industry requires different levels of customer service, but in the end, the idea of a well-performed service is that ...

staff who rely on information stored on or generated by a computer to make decisions and respond to customers' requests, often in a manner which goes against

common sense ''Common Sense'' is a 47-page pamphlet written by Thomas Paine in 1775–1776 advocating independence from Great Britain to people in the Thirteen Colonies. Writing in clear and persuasive prose, Paine collected various moral and political arg ...

. It may also refer to a deliberately unhelpful attitude towards customers and service-users commonly experienced within British society, whereby more could be done to reach a mutually satisfactory outcome, but is not.

''Little Britain''

In ''Little Britain'', "Computer says no" is the catchphrase of

Carol Beer This is a list of characters for the British television and radio sketch show ''Little Britain'' (and its American spin-off, ''Little Britain USA''). Overview ;Key : Characters that appear for only one sketch are not listed in the table A ...

(played by

David Walliams David Edward Williams (born 20 August 1971), known professionally as David Walliams, is an English comedian, actor, writer, and television personality. He is best known for his work with Matt Lucas on the BBC sketch comedy series '' Little ...

), a bank worker and later holiday rep and hospital receptionist, who always responds to a customer's enquiry by typing it into her computer and responding with "Computer says no" to even the most reasonable of requests. When asked to do something aside from asking the computer, she would shrug and remain obstinate in her unhelpfulness, and ultimately cough in the customer's face. The phrase was also used in the Australian

soap opera A soap opera, or ''soap'' for short, is a typically long-running radio or television serial, frequently characterized by melodrama, ensemble casts, and sentimentality. The term "soap opera" originated from radio dramas originally being sponsored ...

'' Neighbours'' in 2006 as a reference to ''Little Britain''. The catchphrase returns in ''Little Brexit'', where Carol is still working at Sunsearchers as a holiday rep, confronted by a woman wanting to go to Europe. Carol uses the paraphrase "Brexit Says No", when the woman wants to go to France, Spain and Italy.

Usage

The "Computer says no" attitude often comes from larger companies that rely on information stored electronically. When this information is not updated, it can often lead to refusals of financial products or incorrect information being sent out to customers. These situations can often be resolved by an employee updating the information; however, when this cannot be done easily, the "Computer says no" attitude can be viewed as becoming prevalent when there is unhelpfulness as a result. This attitude can also occur when an employee fails to read human emotion in the customer and reacts according to his or her professional training or relies upon a script. This attitude also crops up when larger companies rely on computer credit scores and do not meet with a customer to discuss his or her individual needs, instead basing a decision upon information stored in computers. Some organisations attempt to offset this attitude by moving away from reliance on electronic information and using a human approach towards requests. "Computer says no" happens in a more literal sense when computer systems employ filters that prevent messages being passed along, as when these messages are perceived to include obscenities. When information is not passed through to the person operating the computer, decisions may be made without seeing the whole picture.

References

{{reflist, 30em Comedy catchphrases Computer humor Computers Customer service English phrases Little Britain Popular culture neologisms Quotations from television 2004 neologisms

''Little Britain''

Usage

See also

References