Complementors are businesses that directly sell a product (or products) or service (or services) that complement the product or service of another company by adding value to mutual customers; for example,

Intel Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California, and Delaware General Corporation Law, incorporated in Delaware. Intel designs, manufactures, and sells computer compo ...

and

Microsoft Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...

(

Pentium Pentium is a series of x86 architecture-compatible microprocessors produced by Intel from 1993 to 2023. The Pentium (original), original Pentium was Intel's fifth generation processor, succeeding the i486; Pentium was Intel's flagship proce ...

processors and

Windows Windows is a Product lining, product line of Proprietary software, proprietary graphical user interface, graphical operating systems developed and marketed by Microsoft. It is grouped into families and subfamilies that cater to particular sec ...

), or Microsoft and

McAfee McAfee Corp. ( ), formerly known as McAfee Associates, Inc. from 1987 to 1997 and 2004 to 2014, Network Associates Inc. from 1997 to 2004, and Intel Security Group from 2014 to 2017, is an American proprietary software company focused on online ...

(Microsoft Windows & McAfee anti-virus). Complementors are sometimes called "The Sixth Force" (from Porter's Five Forces model), a term which was coined by Adam Brandenburger.

References

* Brandenburger and Nalebuff, ''Architecture Wins'', 1998 * Brandenburger and Nalebuff, ''The Value Chain'', 1998 * Nalebuff and Brandenburger, ''

Co-opetition Coopetition (also spelled co-opetition, coopertition or co-opertition) is a concept in which firms or individuals engage in both cooperation and competition simultaneously. It describes situations where competing entities work together toward a ...

'', 1995 Strategic management

See also

References